PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. You can find her on Twitter or writing for the Global Alliance’s website or newsletter. By Anne Gregory, PhD, FCIPR.

Leadership 111

Leadership Publicity Government Journalism 111

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. They can also bolter your image by booking you at events and entering you in awards. Booking you on panels at events and webinars may also be more effective in engaging prospects. Myth #6: PR professionals just write press releases.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline.

Blogging 282

Blogging Case Study Social Media Instagram 282

Contently - Strategy

NOVEMBER 14, 2018

As Joe Lazauskas, our director of content strategy, writes : “The easiest way to build those relationships is to genuinely help people. They’ll cover: Brand Awareness & Thought Leadership. For each e-book, we spoke with some of the most insightful content marketers out there to uncover their biggest tips and pain points.

Leadership 106

Leadership Branding Brand How To 106

Cision

JUNE 27, 2017

As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. In reality, you’re strapped for time, and writing articles and other content falls to the very bottom of a very long list of tasks. Know What Your Writing Goals Are. The system works.

Writing 217

Writing Content Marketing Blogging Meeting 217

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Write the book on it.

Branding 196

Branding Brand Reddit B2B 196

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. It takes time for writing and filming — and a strong, informed point of view.

Case Study 178

Case Study SEO Film Video 178

PR for Anyone

APRIL 24, 2024

Luci Gabel is a professor at Georgetown University, keynote speaker, leadership coach, author, and podcast host. In this episode, Luci sits down with Christina to discuss the profound connection between nutrition, exercise, and effective leadership. So, what are these basics? But there’s more to it than just physical health.

Exercises 130

Exercises Leadership Education Transportation 130

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. If you write it, leads will come. A company’s best thought leaders should be writing as much as possible for use on owned media.

SEO 125

SEO Case Study Conference Retail 125

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Fittingly, a post on leadership appeared from Patrice Sutherland. In 2023, the oldest Gen Zers will turn 26 years old.

How To 162

How To Employee Leadership Nonprofit 162

Deirdre Breakenridge

JULY 24, 2018

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. He had read my books while he was incarcerated for 14 months. Who is the Modern Communicator? All great questions. I’ll share a little story with you.

Reputation 218

Reputation Skype Industry Conference 218

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I was, of course, thrilled to be in it and eager to read Lin Pophal’s book.

Pitching 174

Pitching Journalism Video Advertising 174

PRSay

JULY 25, 2018

Ann Handley starts each day by writing an email to herself. For the Boston-based content strategist and digital marketer, it’s one way that she practices what she teaches: making writing a habit. In her daily emails to herself, “I don’t write about anything in particular,” said Handley, who will be the General Session speaker Oct.

Writing 103

Writing Conference Internal International 103

ZudePR

DECEMBER 30, 2016

I’ve read some corking books this year. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). ” More than 100 books.

Writing 84

Writing Google Meeting Airlines 84

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Within a thought leadership campaign, B2B bylines should offer value to the reader. The executive bylining the piece should be writing about an area where he has clear expertise and a distinct point of view.

B2B 147

B2B Leadership Customer Service eBook 147

PRSay

JANUARY 14, 2020

As one who first met him about 25 years ago and has read his books and posts as well as having had the privilege to hear him speak and meet with him over the years, I am immediately reminded of several valuable lessons for students of public relations. This from a man who read some 35 books a year. What a towering legacy.

Leadership 158

Leadership Automotive Employee Corporate 158

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. Executives seek to amplify their own voices through “thought leadership.”.

Communications 149

Communications Employee Leadership Writing 149

Cision

JANUARY 12, 2016

Write a book. A book can become a major differentiator and solidify your position as a thought leader. It ’ s not as hard as you think to write a book or get it published. And there are a couple spots still available if you ’ re ready to write a great business book in 2016. You should start.

Writing 120

Writing Leadership Creativity Groups 120

PRSay

SEPTEMBER 1, 2017

While PR professionals are expected to have excellent writing, design and presentation skills, I also believe that this value requires expertise in our specific industries. Page Society in preparation for a book on PR ethics. For example, this month BEPS is sponsoring the webinar “The Ethical Expectations of Leadership.”.

Ethics 145

Ethics Public Affairs Journalism Leadership 145

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Fittingly, a post on leadership appeared from Patrice Sutherland. In 2023, the oldest Gen Zers will turn 26 years old.

How To 139

How To Employee Leadership Nonprofit 139

PRSay

APRIL 19, 2021

You’ll see Spin Sucks is on the first page of results — and that we’ve encouraged others to write about it. Gini Dietrich is the founder, CEO, and author of Spin Sucks , host of the Spin Sucks podcast , and author of Spin Sucks (the book). Just like in school, gold stars are good! She has run and grown an agency for the past 15 years.

Media 198

Media Newspapers Google Energy 198

Stephen Waddington

OCTOBER 16, 2018

It’s my eighth book. I say my book but it’s not really my book at all nor is it the CIPR’s. It’s their book. Co-creating a story of the CIPR In The Social Leadership Handbook , Julian Stodd describes three levels of narrative: personal stories; co-created stories; and organisational stories.

Handbook 114

Handbook Community Print Writing 114

Wadds Inc.

JANUARY 15, 2024

A new book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes. The book advocates for organisations to listen to their employees through active engagement. The book is a mix of theory and practice. Thanks, Richard.

Employee 52

Employee Leadership Case Study System 52

Deirdre Breakenridge

SEPTEMBER 25, 2017

“Some of our fellows are working on ideas in retail, cryptocurrency and logistics with the potential to be major businesses – but we also have fellows who are writing novels about tech. My structured sabbatical centered around three focus projects: Writing my first book and launching a pre-order campaign. Journaling.

Writing 171

Writing Journalism Travel Meeting 171

Stern + Associates

JUNE 20, 2024

Relax next to the pool, beach or on your couch with this collection of entertaining and enlightening books by some of the world’s top thought leaders. Celebrating one of our greatest academic minds, “ The Essential Howard Gardner on Education ,” collects some of Gardner’s most insightful research and writings on lifelong learning.

Technology 127

Technology Policies Groups Financial 127

Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! This book has been a true labour of love, with you and your organization fueling my focus, drive and passion in its creation.

Crisis 133

Crisis Branding Brand Crisis Management 133

Flack's Revenge

JULY 28, 2020

I first met Mitchell when we were both on a panel at Neal Schaffer’s and Brian Mahony’s Social Tools Summit (by the way Neal has a new book on influencer marketing that you should check out ). I strongly recommend you contact him for any thought leadership coaching and writing help (here is his LinkedIn profile ).

Branding 136

Branding Brand Interviews Video 136

ReimaginePR

NOVEMBER 17, 2020

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. Read a book? About its leadership? But even if just in the writing, bring us into the details and let us feel like we’re there. Hey, I get it. But here’s the hard truth. See a movie?

Storytelling 156

Storytelling Branding Brand Meeting 156

David PR Group

JANUARY 12, 2017

It might surprise you to learn that when I tell people I published a business book, the first question I’m most frequently asked is not “What is the book about?” or “Why did you write it?” When I tell them that my book was published by a traditional publisher that paid me to write it, I generally get an “Oh, really?”

Writing 40

Writing Reputation Social Media Education 40

PRSay

OCTOBER 6, 2022

At the time, I knew nothing about running a business — nothing about bookkeeping, hiring staff, preparing contracts or writing proposals for new clients. The book also includes what I’ve learned in my personal life. Here are three lessons from the book that apply to business: Lesson 1: If you want to make a change, start today.

System 157

System Exercises Groups Training 157

Melissa Agnes

MAY 14, 2015

Additionally, after careful selection, I also read three books that I felt would help me deliver a TEDx-worthy presentation. The first book was Power Cues , by Dr. Nick Morgan. This book is inspiring and motivating in itself. This is not the type of book you only read once. I’m not one to write out an entire script.

How To 185

How To Crisis Management Crisis Exercises 185

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! Identify a mix of activities—such as the regular reading of industry blogs and the latest PR and business books— with online courses, and industry conferences that provide the opportunity to learn as you expand your network.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Often a B2B marketer may think they are targeting CEOs with their content, only to find that it’s actually those who report into the C-level who read and vet things to put before leadership. Create a content promotion plan.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Find dynamic and interesting ways to display your thought leadership and draw traffic to your profile and website. You may not be ready for a book, so leverage your comment strategy as well as all of your social media platforms to start getting your voice heard. Have a differentiated point of view. .

Branding 149

Branding Brand Healthcare B2C 149

Wadds Inc.

JUNE 14, 2023

I recently took this photo of academic papers spread over the kitchen floor during a writing-up session. Each book or research paper has its own record. A future task is figuring out how to link the data in Notion to a reference management system for when I’m writing up a dissertation or paper. You may find it useful.

System 98

System Knowledge Base Study Writing 98

Sword and the Script

MARCH 1, 2022

Notified adds coverage books. Notified by Intrado added “coverage books” to its PR platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Cision has cycled through most of its leadership team under the current equity holders.

Software 150

Software Case Study Advertising Advertising 150