ImPRessions - Crenshaw Communications

JULY 13, 2022

Prepare a Briefing Book. Set them up for success by prepping a comprehensive briefing book well before the event. A briefing book will break-down the appointment times, media attendee’s background and the key topics for discussion. Consider The Impact on Local Communities.

Media 294

Media Trade Shows Travel Interviews 294

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? We can’t get into a devastated area until it’s safe to do so, and we need the support of the local government before we can enter an area.”. They’re Too Focused on Internal Structure.

Media Training 120

Media Training Media Training Interviews 120

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.

Media Training 120

Media Training Media Training Small Business 120

Rock the Status Quo

DECEMBER 11, 2014

” “I need to reschedule [ because of a non-important fluff meeting ] and I’m double-booked; can the reporter reschedule?” If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!) It’s too early in the morning.”

Interviews 174

Interviews Real Estate Media Pitching 174

PR for Anyone

AUGUST 11, 2021

He read that entire pitch AND booked her for a segment. Should you pitch the exact same story to the same or to different media outlets at the same time? Like you come up with a story idea and send it to your local ABC, NBC, CBS and FOX stations. ” He still gushes about that. Wouldn’t that make you feel good?

Pitching 223

Pitching Media Television How To 223

Cision

AUGUST 24, 2016

Then, out of the blue, the agency principal called and said he had a friend on the board of directors of a company whose CEO had been “caught cooking the books.” I started working for them the day the news became a front page local story and a national business story. He asked if I would talk to the board and help them.

Social Media 120

Social Media Reputation Crisis Media Training 120

Barokas

MARCH 16, 2020

And while there’s no rule book on how to deal with this crisis, Barokas is committed to helping our clients navigate communications best practices in this challenging and uncertain time. Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner.

Communications 88

Communications Case Study Conference Resources 88