PR for Anyone

NOVEMBER 3, 2021

This is what you use to attract and pitch the media. Getting local media coverage makes you a star in your community. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research).

Real Estate 130

Real Estate Publicity Television Local 130

5W PR

OCTOBER 10, 2024

Pitching story ideas, arranging interviews, and providing media kits ensure that the brand is featured in relevant publications and news outlets. Positive media coverage significantly enhances a brand’s credibility and visibility, attracting new customers and driving bookings. 

Consumer 78

Consumer Brand Branding Crisis Management 78

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Some columns are merely Q&A, and a press release or pitch may not be useful.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

ImPRessions - Crenshaw Communications

MAY 20, 2020

Think Tinder meets pitching. Simply upload your pitch on the app to connect with interested journalists. Just like on Tinder, or any dating app, journalists will swipe right if they feel your pitch is a fit for them. Never worry about being double booked again! . Rev Transcription. Rev Transcription is a lifesaver.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

5W PR

JULY 22, 2024

Their work involves crafting compelling narratives, building trust with the target audience, and ultimately boosting bookings and enhancing guest experiences. Pitching newsworthy content, such as the launch of a new spa treatment at a hotel or the inclusion of locally sourced ingredients on a restaurant menu, can be particularly effective.

Publicity 78

Publicity Hotels Travel Crisis 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. The chemistry is good!

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. The chemistry is good!

Agency 227

Agency Television Radio Pitching 227

PR for Anyone

MARCH 21, 2020

Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. The morning shows like the Today Show , Good Morning America and your local shows like Good Morning Washington still need regular content as well. really shocking.

Real Estate 290

Real Estate Skype Radio Pitching 290

OnePitch

JUNE 16, 2022

However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What’s the best pitch of yours that resulted in coverage and what elements made it successful? It depends on the pitch.

Pitching 63

Pitching Consumer How To Meeting 63

Buzzstream

SEPTEMBER 27, 2024

If you can pitch yourself, a thought leader at your company, or your client as an expert, you can get quick links in top news stories of the day. Tip: Before pitching journalists expert commentary, ensure that you or your client is relevant and a true expert. Once the alerts start coming in, jump to step 4. Provide data?

Digital PR 118

Digital PR Pitching Radio Google 118

Flack's Revenge

MARCH 30, 2020

Should we continue to pitch the media and promote our news? There is no precedent, no play book to trot out. My friend Don Leon offered some great advice on LinkedIn: Take a moment to identify some of your favorite clients and customers (folks are tending to stay local so lots of people around/at their desk). What to Pitch.

Crisis 199

Crisis Pitching Airlines Technology 199

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I was, of course, thrilled to be in it and eager to read Lin Pophal’s book.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers. Get more PR tips now.

Local 216

Local Government Community Corporate 216

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. ” The spokesperson is untested, the product is in beta, or the pitch hasn’t matured.

Local 159

Local Pitching Interviews B2B 159

Cision

DECEMBER 12, 2017

It’s hard to blink without seeing either local or global news. They are powerful, and they direct your reader to what makes your pitch stand out. The latter suggests an ease of use, addresses a specific yet common problem and makes it timely, all which improve the allure of your pitch. The First Impression. It’s critical. .

How To 279

How To Media Pitching Creativity 279

Bianchi Biz Blog

OCTOBER 9, 2023

During my college years I contributed stories to the student newspaper and interned at a couple local news outlets in southwest Ohio before graduating with my bachelor’s in English-Journalism in 2005. What advice do you have for PR people that want to pitch you? area locals, A Sound of Thunder. Know your audience.

Transportation 98

Transportation Meeting Newspapers Media 98

Solo PR Pro

SEPTEMBER 26, 2023

By recognizing such cultural nuances, campaigns can be tailored to resonate authentically with local audiences. Business Development Negotiations Small Talk Matters An independent communications consultant pitched services to a potential Middle Eastern client. Read books or take webinars that focus on cross-cultural communications.

Communications 68

Communications Pitching Internal International 68

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Cision

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Did you invent a revolutionary product, write a book, or win an award? Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.

Social Media 167

Social Media Media Local Pitching 167

PR for Anyone

MARCH 31, 2020

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." His eleven books have sold close to a million copies in 30 languages from Albanian to Vietnamese.

Real Estate 214

Real Estate Video Report Twitter 214

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. What are some books you’ve read recently?

Local 52

Local Case Study Nonprofit Healthcare 52

Bianchi Biz Blog

MARCH 22, 2021

These are large, long-standing companies that traditionally have kept their books mostly closed. Not too long ago I reported on how a local venture capitalist had been among the early investors in the company that went on to become Moderna, now one of three companies with a vaccine against COVID-19. Any pet peeves with PR people?

Technology 75

Technology Report Meeting Financial 75

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. Your Pitch Team. As the bookings are arranged, you need to consider the video production angle of the media tour.

Media 120

Media Television Pharmaceuticals Radio 120

Cision

NOVEMBER 11, 2016

I started out in book PR in Los Angeles. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. What are some of the differences in building a communications strategy on a national level compared to a local level?

Communications 253

Communications Data Local Survey 253

PRSay

JUNE 5, 2023

Are CVBs and other tourism groups pitching you now to come and visit? Every local PBS affiliate has seemingly been doing marketing for it. I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows.

Storytelling 60

Storytelling Tourism Travel Local 60

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. Your shares will help build a reputation as a future source who drives results for them.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Bianchi Biz Blog

MAY 22, 2023

I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. Pitch news instead of promotional material. Getting pitches that have nothing to do with what I cover. I’m trying to read more books. I like exclusives. Any pet peeves with PR people?

Automotive 74

Automotive Meeting Report Real Estate 74

Prohibition

SEPTEMBER 28, 2021

We celebrated two of our favourite days of the year, Yorkshire Day and International Dog Day, and our creative department was well and truly worked-hard this month, as we saw a bumper number of video shoots booked in – and all over the country too! It’s way more fun than it sounds – we promise! We headed down to Harrogate Town A.F.C

Video 62

Video Education B2B Local 62

Victorious PR

FEBRUARY 4, 2023

A successful media relations strategy includes developing relationships with key journalists, responding to inquiries and criticism, and proactively pitching stories. This content can be used to build relationships with local media outlets, increasing the agent’s visibility and creating more awareness of their services.

Real Estate 52

Real Estate Reputation Company Publicity 52

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” That depends on whether you are a local business or have clients and customers all over. Alignable has local groups you can connect with. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you’re feeling up to it, then maybe even consider pitching a story to an online publication or website. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Bianchi Biz Blog

MARCH 7, 2022

By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. What advice do you have for PR people that want to pitch you? I really appreciate when pitches include a line about why it’s important that your client presents that story. What is the motive behind this pitch?

Meeting 80

Meeting Automotive Media Transportation 80

Stephen Waddington

MARCH 3, 2019

Demand better foreplay in B2B marketing How many times have you accepted a LinkedIn invitation only to be spammed immediately with a sales pitch? Book: Inbound PR I’m going to re-read Iliyana Stareva’s blog-to-book Inbound PR this week after a conversation on Twitter. 10 will buy dinner for a local family.

B2B 61

B2B Local Web LinkedIn 61

Buzzstream

SEPTEMBER 17, 2024

For those who want a deeper dive into history, the term “newsjacking” officially comes from author David Meerman Scott , who coined the phrase in his excellent book ( Newsjacking ). However, some digital PRs create new content on their site or blog and pitch it to journalists to jack a news story.

How To 62

How To Pitching Trends Construction 62

Stephen Waddington

NOVEMBER 21, 2017

Topics discussed on the latest #FuturePRoof podcast include: #PRin2018; Cluetrain Manifesto; local media debate; and more. Is a lack of investment of local media damaging society? Sarah will explore the role of local media with leading journalists and a Member of Parliament on Wednesday evening in London.

Local 61

Local Twitter Social Media Blogging 61

Victorious PR

FEBRUARY 22, 2023

Learn how to successfully pitch a journalist and write a successful pitch to get into top publications. In addition to the program itself, your team will be given our proprietary, behind-the-scenes black book of over 100 editors from Forbes, Business Insider, Entrepreneur, and other top publications.

Real Estate 52

Real Estate Course Pitching Education 52