Waxing UnLyrical

JUNE 15, 2016

I thought, “A children’s book… seriously?” I envisioned the entire book in its complete glory – from every page spread and the cover to how I could use my skills in IMC to make this book a reality. My book, “When Willie Got His Wheels,” is written for a 7-10 year-old reader.

Community 40

Community Facebook Writing Local 40

Contently - Strategy

AUGUST 28, 2019

Let’s say you have a locale in mind—maybe a faraway destination you’ve always wanted to see—but you don’t know where to begin researching hotels, car rentals, excursion packages, and restaurants. You want to discover this place like a local would, right? A well-designed piece of branded print media is even more rare.

Travel 91

Travel Content Marketing Examples Airlines 91

Communications Conversations

OCTOBER 29, 2014

Those that poo-poo print newspapers claim they can get their news elsewhere on the web. One of the things I appreciate most about my local paper is that they hire and employe professional journalists. Learn about LOCAL news–you know, that place where you live? Or, it might mean sifting through the book reviews.

Newspapers 152

Newspapers Print Local Instagram 152

Cision

NOVEMBER 11, 2016

I started out in book PR in Los Angeles. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. What are some of the differences in building a communications strategy on a national level compared to a local level?

Communications 253

Communications Data Local Survey 253

wiredPRworks

SEPTEMBER 11, 2021

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pantsuit for a meeting with our local school district about photographing the annual report. Producing a letter took time to write, print or copy and mail. Last month our book group read The Submission, a novel by Amy Waldman.

Communications 105

Communications Community Crisis Film 105

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

Barokas

JULY 17, 2017

Over the last few months, we have been working with W Bellevue as the team prepares to open its doors to tech business travelers, staycationers, and locals looking for a new place to sip cocktails and unwind. June 15 marked a momentous occasion, the Grand Opening of W Bellevue, the newest hotel opening for W since 2010.

Meeting 68

Meeting Hotels Travel Local 68

Barokas

JULY 17, 2017

Over the last few months, we have been working with W Bellevue as the team prepares to open its doors to tech business travelers, staycationers, and locals looking for a new place to sip cocktails and unwind. June 15 marked a momentous occasion, the Grand Opening of W Bellevue, the newest hotel opening for W since 2010.

Meeting 60

Meeting Hotels Travel Local 60

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. First of all – the book gives a full picture of the dramatic changes in one of the most important businesses these days in the world – Public Relations. 03.01.2021.

Local 52

Local Writing Social Media Interviews 52

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. 19 percent were piloting a program. 32 percent planned to implement one. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

DECEMBER 5, 2017

This idea is being promoted in a new book and recently I wrote a glowing review of Killing Marketing. It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. An attorney wrote a short book that reviews the gun laws in Georgia with a layperson’s summary.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. If you would like to learn more about public relations and how to start implementing it into your marketing strategy, book a call with us today! The shelf life of an article is infinite, which plays a significant role when someone Googles you, because you are going to pop up!

Real Estate 52

Real Estate Publicity Television Radio 52

wiredPRworks

SEPTEMBER 11, 2021

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pantsuit for a meeting with our local school district about photographing the annual report. Producing a letter took time to write, print or copy and mail. Last month our book group read The Submission, a novel by Amy Waldman.

Communications 81

Communications Community Crisis Film 81

5W PR

FEBRUARY 22, 2023

You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. In the case of a digital book, you can make the first chapter available for free. Charity Events -You can sponsor local charity events such as concerts or sporting events.

Strategy 88

Strategy Product Launch Branding Brand 88

Critical Mention

AUGUST 5, 2018

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. Some of her clients include US Weekly , Aol.

Twitter 77

Twitter Radio Social Media Print 77

Buzzstream

SEPTEMBER 27, 2024

They print business cards. In our podcast with Amelia Selby , she offered these tips: “I f a journalist is asking for some insight into good travel deals, don’t say “book early,” because everyone’s going to know the obvious stuff. There are local elections, national elections, etc. Provide data? Predict the course of events?

Digital PR 118

Digital PR Pitching Radio Google 118

5W PR

DECEMBER 18, 2019

You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In In the case of a digital book, you can make the first chapter available for free. Charity Events -You can sponsor local charity events such as concerts or sporting events.

Strategy 133

Strategy Marketing Trade Shows Video 133

Contently - Strategy

JULY 22, 2021

Today, Traveler spans 87 local editions across the globe. ” Local travel for a global audience. After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip. And just because there was a pandemic didn’t mean that wanderlust suddenly disappeared.

Travel 76

Travel Hotels Storytelling Content Marketing 76

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Notified adds coverage books.

Software 117

Software Case Study Advertising Advertising 117

Cision

MARCH 24, 2017

I led the PR team that worked on the arrival of the Space Shuttle Enterprise to the Intrepid Sea, Air & Space Museum in New York — a huge story, on its own — and the final campaign clip report was spread over several successive PDFs and a single printed report used nearly 10 reams of paper packed into enormous binders.

Enterprise 227

Enterprise Agency Radio Fashion 227

PRSay

OCTOBER 1, 2018

We always attract a lot of local, regional, national and international press. If I said, “We’ll open next Friday,” and hotels started taking reservations or tours started booking and then we didn’t open, people would say, “Why did you say it would open and it did not?”. It’s really tricky. I’m a firm believer in that.

Public Affairs 97

Public Affairs Hotels Publicity Interviews 97

Cision

MARCH 22, 2016

I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived. I always follow up on my stories even after they have been printed – a little more care goes a long way.

Newspapers 120

Newspapers Pitching Interviews Writing 120

ZudePR

SEPTEMBER 8, 2015

I devoured books as a child. Every Saturday I’d trot up the hill to my local village library, get kicked off the microfiche reader by the gorgeous librarian, and return home with a few books under my arm. And so it was with books. Books that stay with you long after you read them. Then move on.

Blogging 75

Blogging Print System Sports 75

Melissa Agnes

OCTOBER 16, 2014

William Waugh and Kathleen Tierney, two highly respected colleagues, have written about the profession of emergency management in their 2007 book, Emergency Management: Principles and Practice of Local Government (Washington, DC: ICMA Press, pp. 1 (Printed in Wikipedia, “Lorne M. In conclusion. Now we leave it to you.

Education 270

Education Government Policies Wikipedia 270

Konnect Agency

OCTOBER 2, 2019

We work hard to secure national, local, and trade media coverage for our amazing clients – but once that placement goes live, our efforts don’t end there. In the Office Treat media clippings like awards and have them framed around the office or create printouts in a portfolio book and leave them in the office lobby.

Instagram 71

Instagram LinkedIn Social Media Agency 71

Stephen Waddington

DECEMBER 30, 2019

Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? Each corporate PRCA member will be expected to engage with a local school each year. Newspaper brands continue to suffer as readers shift from print to digital.

Government 103

Government Education Print Ethics 103

Stephen Waddington

MAY 8, 2018

There are 25 chapters in the book. It's a move that was intended to build relationships with local media but has led to a shortfall in skills. Get your copy: print, Kindle and a chapter a day #FuturePRoof: Edition Three: The NHS at 70 with Lessons for the Wider PR Community Print (Blurb) £23.19 Amazon (Kindle) £4.99

Communications 63

Communications Healthcare Print Community 63

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Below is an excerpt from the introduction of the book. Combined, this book, Killing Marketing , is our sixth such effort.

Marketing 53

Marketing Enterprise Print Film 53

The Stalwart Blog

APRIL 7, 2016

While I’ve never been a great test taker, I thought that reading all the books on the shortlist and reviewing the APR study guide would be all that I needed. They only provide a print out of the sections tested and what percent you scored in each area. In addition, I decided to re-read a few of the text books.

Study 60

Study Skype Print Local 60

Mark My Words

JULY 17, 2015

Publicists – usually ex-journos – inaugurated a practice, now routine, of luring the press to some confined locale where they would be offered celebrity audiences in exchange for flattering puff pieces. Traditional journalism is being eviscerated by divestment in print in favour of online.

Journalism 60

Journalism Radio Print Analytics 60

wiredPRworks

SEPTEMBER 11, 2018

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pant suit for a meeting with our local school district about photographing the annual report. Producing a letter took time to write, print or copy and mail. Last month our book group read The Submission, a novel by Amy Waldman.

Communications 40

Communications Community Crisis Film 40

Contently - Strategy

OCTOBER 1, 2018

In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. They could print the same number of words on fewer sheets and thus avoid the tax. local time.). In response, most publishers began using larger pages. That is how broadsheets were born.

Marketing 104

Marketing Google Newspapers Print 104

Presspage

DECEMBER 26, 2017

I used those skills from Web Tech University when I returned to work and began down a new road as the Print and Cyber editor at our church. It probably helps that I have a thirst for all things techy and will latch on to books, blogs, webinars, training, and communities if they feed my soul. I enjoyed my work there for five years.

Community 115

Community Software Education Web 115

Shift Communications

DECEMBER 9, 2015

If you have spent any time around government, whether in line at the RMV or maybe you have run for local office yourself, you already know that the easy and sensible ideas are those most frequently deterred by some unforeseen force (usually entrenched special interest or multiple layers of bureaucracy are to blame).

B2B 60

B2B Energy Print Government 60

Contently - Strategy

AUGUST 22, 2019

The brand is about as California local as you can get: focused on environmental sustainability, addressing climate crisis, and educating consumers on what their money “does” while it’s sitting in the bank. Bank of the West’s “Positive Banking” subway takeover.

Banking 107

Banking Content Marketing Examples Industry 107

Maxim Behar

JULY 4, 2024

And we all want to inform – whether it's taking a picture of our morning coffee, an interesting book, meeting an interesting person, or sending a message. Just before COVID, in 2019, I published my book in America called "The Global PR Revolution," based on the theory that social media changed the world. This is truly a revolution.

Newspapers 59

Newspapers Social Media System Writing 59