Remove Books Remove Local Remove Radio
article thumbnail

Public Relations Review

PR for Anyone

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Did you invent a new product, write a book, or win an award? Those are all topics that interest local media. Make your business newsworthy. New” is the key word.

Publicity 331
article thumbnail

Importance of PR in Today's Uncertain World

PR for Anyone

The morning shows like the Today Show , Good Morning America and your local shows like Good Morning Washington still need regular content as well. Most radio stations are equipped for call-in guests so start looking at radio as a means of gaining media exposure. Get booked on one of those shows ASAP.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Matt Holt Books recently published the book’s 5th edition. There were newspapers, magazines, wire services, trade publications, TV and radio. About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. million in 1974 to 24.3

Handbook 192
article thumbnail

The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. But the damage was done.

Agency 227
article thumbnail

The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. But the damage was done.

Agency 227
article thumbnail

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. 19 percent were piloting a program. 32 percent planned to implement one. Not anymore.

Marketing 239
article thumbnail

Behind the Headlines With Jody Fisher

Cision

He began as a radio reporter before transitioning to PR in 1999. My favorite book is…. If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community. Jody joins the agency with an extensive background in communications.