ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. But the damage was done.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. But the damage was done.

Agency 227

Agency Television Radio Pitching 227

Buzzstream

SEPTEMBER 27, 2024

In our podcast with Amelia Selby , she offered these tips: “I f a journalist is asking for some insight into good travel deals, don’t say “book early,” because everyone’s going to know the obvious stuff. While this is true for small or local new publications most of the year, this is especially true during a big election cycle.

Digital PR 118

Digital PR Pitching Radio Google 118

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. As the bookings are arranged, you need to consider the video production angle of the media tour. Your Pitch Team.

Media 120

Media Television Pharmaceuticals Radio 120

wiredPRworks

SEPTEMBER 11, 2021

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pantsuit for a meeting with our local school district about photographing the annual report. Last month our book group read The Submission, a novel by Amy Waldman. I marveled at how beautifully the day was starting out. 2012 Update.

Communications 105

Communications Community Crisis Film 105

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. 19 percent were piloting a program. 32 percent planned to implement one. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Cision

JANUARY 13, 2017

Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level. To advance in the industry, individuals should also affiliate themselves with Public Relations Society of America which has local chapters around the country. Lead by example!

Local 120

Local Radio Community Tools 120

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. If you would like to learn more about public relations and how to start implementing it into your marketing strategy, book a call with us today! The shelf life of an article is infinite, which plays a significant role when someone Googles you, because you are going to pop up!

Real Estate 52

Real Estate Publicity Television Radio 52

wiredPRworks

SEPTEMBER 11, 2021

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pantsuit for a meeting with our local school district about photographing the annual report. Last month our book group read The Submission, a novel by Amy Waldman. I marveled at how beautifully the day was starting out. 2012 Update.

Communications 81

Communications Community Crisis Film 81

Maxim Behar

MARCH 12, 2024

He can do that on his own, or some local journalist can do that for him for a small amount of money, or his teenage kid can do it for free. The book is available on Amazon.com and BeharBooks.com. That person with the small store in Tucson would have never even thought of being able to promote his business in a medium of his own.

Ethics 64

Ethics Social Media Local Corporate 64

Critical Mention

AUGUST 5, 2018

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. Annie Jennings. anniejenningspr. Until next time!

Twitter 77

Twitter Radio Social Media Print 77

Cision

MARCH 24, 2017

He began as a radio reporter before transitioning to PR in 1999. My favorite book is…. If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community. Jody joins the agency with an extensive background in communications.

Enterprise 227

Enterprise Agency Radio Fashion 227

Beyond PR

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Did you invent a revolutionary product, write a book, or win an award? Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.

Social Media 78

Social Media Media Local Pitching 78

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. When recording and broadcasting satellite media tours, the studio is typically booked for a half day. Follow her on Twitter @ADHicken for tweets about marketing, the media, Cleveland and comic books.

Strategy 40

Strategy Media Radio How To 40

PRSay

OCTOBER 1, 2018

We always attract a lot of local, regional, national and international press. If I said, “We’ll open next Friday,” and hotels started taking reservations or tours started booking and then we didn’t open, people would say, “Why did you say it would open and it did not?”. It’s really tricky. Email is third priority.

Public Affairs 98

Public Affairs Hotels Publicity Interviews 98

Beyond PR

AUGUST 23, 2016

In addition to pitching TV and radio producers, adding blogs and websites to your SMT schedule is a great idea and an effective way to hyper-target your target audience. If the campaign is targeting specific local markets and they are not all secured for your SMT, strategic placements will guarantee airings in those markets.”.

Marketing 40

Marketing Media Radio Local 40

Cision

JANUARY 22, 2016

Radio silence is common, and can be a telling response in itself. New York Times journalists will frequently suggest this strategy, as simply reading their stories will often indicate what works and what doesn’t for Culture, Arts & Leisure, Business Day, the Book Review or Styles.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Sword and the Script

MAY 9, 2017

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book. 3) Snakes do Drive Time Radio.

Publicity 83

Publicity Radio Crisis Crisis Communications 83

Mark My Words

JULY 17, 2015

Publicists – usually ex-journos – inaugurated a practice, now routine, of luring the press to some confined locale where they would be offered celebrity audiences in exchange for flattering puff pieces. Why then do the books on PR’s demise chime so well with the zeitgeist? No one cares about history.

Journalism 60

Journalism Radio Print Analytics 60

Flatiron Communications

SEPTEMBER 24, 2014

As someone who has dabbled in book PR over the years, I can’t help but notice how the art and dynamics of this specialized practice have evolved. In-person book-reading and signing events also can gin up word-of-mouth and local or even national publicity coverage in the case of boldfaced-named authors.

Radio 34

Radio Social Media Twitter Retail 34

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Competition for attention and business has never been fiercer…ever. Marketing Automation.

How To 198

How To Real Estate Web Case Study 198

wiredPRworks

SEPTEMBER 11, 2018

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pant suit for a meeting with our local school district about photographing the annual report. Last month our book group read The Submission, a novel by Amy Waldman. I marveled at how beautifully the day was starting out. 2012 Update.

Communications 40

Communications Community Crisis Film 40

Flatiron Communications

SEPTEMBER 24, 2014

As someone who has dabbled in book PR over the years, I can’t help but notice how the art and dynamics of this specialized practice have evolved. In-person book-reading and signing events also can gin up word-of-mouth and local or even national publicity coverage in the case of boldfaced-named authors.

Radio 28

Radio Social Media Twitter Retail 28

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Most of the articles are about the latest technology or tool and Scott Brinker makes some great points about this in his book Hacking Marketing. Today he’s on his own.

Technology 61

Technology Marketing Retail Interviews 61

wiredPRworks

SEPTEMBER 11, 2016

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pant suit for a meeting with our local school district about photographing the annual report. Last month our book group read The Submission , a novel by Amy Waldman. I marveled at how beautifully the day was starting out. 2012 Update.

Community 40

Community Writing Education Film 40

Communications Conversations

JUNE 5, 2015

I actually learned these words at a Franklin Covey Time Management seminar for my first job out of college (selling radio advertising). It was my favorite book in grad school because it says you don’t have to trade one domain for another. While I’ve unconsciously used this approach for years, this book helped me solidify my approach.

How To 60

How To Meeting Local Google 60

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. Along the way she has published three books and created a vibrant community. I caught up with some of the contributors to talk about the future of our profession.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Waxing UnLyrical

JULY 2, 2018

KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. My degree is in mass comm and I went to school for a career in radio. Books are one thing. A5: It was when I worked remotely for a publishing company. measurePR #PRStudChat #measurepr. A3: Hard to say.

Measurement 42

Measurement Nonprofit Education Social Media 42

PR Conversations

JULY 17, 2014

He has a knack of making me laugh out loud, which I don’t normally do with humorous books. Although, if she’s really honest it started right back when she began in event management in the dark ages, totally inexperienced, organising a fashion parade for around 700 people for the local kindergarten fundraiser. Bill Bryson. The Internet.

Real Estate 71

Real Estate Local Government Internal 71

Maxim Behar

JULY 4, 2024

Just 20 years ago, only newspapers, radio, and TV editors did that. And we all want to inform – whether it's taking a picture of our morning coffee, an interesting book, meeting an interesting person, or sending a message. Newspapers and radios, too. Suddenly, now 4 billion people are doing it. Why reporters?

Newspapers 59

Newspapers Social Media System Writing 59

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. Something else was going on.

Energy 120

Energy Viral Storytelling Community 120

Maxim Behar

JUNE 12, 2024

The two most common questions local businessmen asked me were: what is business ethics, and what is corruption? There are only 5 minutes left until tomorrow." – you said this in 2020, in the end, and you wrote a book – "The Morning After." In 2009, I wrote a small book called "111 Rules." Host: You speak so fascinatingly.

Ethics 69

Ethics Social Media Travel Writing 69

Buzzstream

SEPTEMBER 4, 2024

Each need to be in the local language too, with the help of native speakers to ensure cultural relevance. I really like looking at local influencers on TikTok as well, finding them and seeing what they’re talking about, what they’re covering what’s going on there. One-size-fits-all content won’t work across borders.

Internal 62

Internal International Digital PR Course 62

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Competition for attention and business has never been fiercer…ever. Marketing Automation.

Real Estate 57

Real Estate How To Web Case Study 57

Journalistics

NOVEMBER 20, 2014

That’s nothing short of awesome in my book. Write for the school newspaper, sign up to DJ for your college radio station, or join the PRSSA (Public Relations Student Society of America). She told me I should consider being a mechanic – perhaps taking an apprenticeship at a local garage. I’ll take it.

Journalism 52

Journalism Writing Sports Meeting 52

Cision

MAY 16, 2017

These numbers may not be everything marketers are hoping for, but consider this: It took the telephone 45 years to penetrate half the homes in America; radio, less than 20; color TV, 15; computers, 10; cellphones, eight; and the internet, a mere six years. The speed of change is accelerating, and consumers are committed to the ride.

Hotels 198

Hotels Mobile Travel Technology 198