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Public Relations Review

PR for Anyone

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Did you invent a new product, write a book, or win an award? Those are all topics that interest local media. Make your business newsworthy. New” is the key word.

Publicity 331
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Social Media and PR – Go Together Like Peanut Butter & Jelly

Cision

Start locally. Local media loves to cover stories about local businesses. Did you invent a revolutionary product, write a book, or win an award? Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.

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Pitch the Media

PR for Anyone

My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” He read that entire pitch AND booked her for a segment. Journalists, particularly television stations are territorial and will often ask you for an exclusive.

Pitching 223
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Importance of PR in Today's Uncertain World

PR for Anyone

The morning shows like the Today Show , Good Morning America and your local shows like Good Morning Washington still need regular content as well. I’ll still do television segments (as long as the stations take outside guests). Get booked on one of those shows ASAP. It will just be less in-person events and more online ones.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. 19 percent were piloting a program. 32 percent planned to implement one. Not anymore.

Marketing 239
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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Matt Holt Books recently published the book’s 5th edition. In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago. million in 1974 to 24.3

Handbook 192
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The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. PR teams typically have a voice in the selection and preparation of a television media spokesperson for their campaign. — or so she thought.

Agency 227