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Public Relations Review

PR for Anyone

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Did you invent a new product, write a book, or win an award? Those are all topics that interest local media. Make your business newsworthy. New” is the key word.

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7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

I do carve out a little time to read books at night. I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Its fascinating because it reads like one of Jared Diamond’s books but about civilizations or steel.

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Social Media and PR – Go Together Like Peanut Butter & Jelly

Cision

Start locally. Local media loves to cover stories about local businesses. Did you invent a revolutionary product, write a book, or win an award? Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses.

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Where can I find clients who need my PR services?

Remote PR Jobs

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. Local Chambers of Commerce: Not only do these organizations often need PR services for their initiatives but they can also refer their members to you.

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How to Harness the Power of HARO For More Earned Media

Cision

It’s hard to blink without seeing either local or global news. I nstead, wait for a reporter to write you back. AME) and Adjunct Professor at NYU, is a best-selling author and internationally recognized book marketing and media relations expert. Is Your “Cold” More Than Just a Virus? Following up is For Amateurs.

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Newsjacking with David Meerman Scott

PR for Anyone

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." His eleven books have sold close to a million copies in 30 languages from Albanian to Vietnamese. Reporters are searching for experts.

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Let’s Get to Work

PRSay

Write a letter to the editor. Letters to your local paper remain impactful. If you prefer social media, then write a post or submit an article to your Chapter’s blog. Reach out to local synagogues, churches and mosques. Engage others, and use your voice to get the conversation started. Conduct meaningful outreach.

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