Books Media Relations Media Training 
ImPRessions - Crenshaw Communications
JUNE 10, 2016
Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. For a real dash of schadenfreude, check out these examples of what not to do.
ImPRessions - Crenshaw Communications
JULY 13, 2022
Prepare a Briefing Book. Set them up for success by prepping a comprehensive briefing book well before the event. A briefing book will break-down the appointment times, media attendee’s background and the key topics for discussion. For more on media training and brand messaging, check out this post.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PRSay
MAY 31, 2018
But I don’t mean the empathy they teach in the marketing books. I think the best kind of media relations, and the most effective kind of media relations (long term), is the kind where you actually explain everything you’re doing out loud, right to your media contacts, and they keep coming back for more.
Melissa Agnes
JANUARY 18, 2015
When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. Learn more about Agnes + Day, The Crisis Intelligence Firm.
Cision
SEPTEMBER 1, 2015
This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.
Cision
SEPTEMBER 1, 2015
Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company?
Rock the Status Quo
DECEMBER 11, 2014
” “I need to reschedule [ because of a non-important fluff meeting ] and I’m double-booked; can the reporter reschedule?” If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!) It’s too early in the morning.”
Expert insights. Personalized for you.
120 
Let's personalize your content