Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Brad Phillips is the president of Phillips Media Relations , which specializes in media and presentation training. They’re Too Focused on Internal Structure.

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Media Training Media Training Interviews 120

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.

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Media Training Media Training Small Business 120

Presspage

NOVEMBER 8, 2024

Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper media training and know exactly what to do. Select a single spokesperson in advance, make sure that they receive the necessary media training and make them responsible for communicating with your stakeholders during a crisis.

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Crisis Communications Crisis Communications Employee 78

PRSay

SEPTEMBER 4, 2020

Place the webcam lens at eye level, even if it means elevating your laptop on books or boxes. Props such as books and posters create visual cues when placed strategically in the view. Bright light behind you from a lamp or window will make you look like a shadow creature (aka dark blob). Curate a view that complements your message.

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Conference Video Software Privacy 197

Rock the Status Quo

DECEMBER 11, 2014

” “I need to reschedule [ because of a non-important fluff meeting ] and I’m double-booked; can the reporter reschedule?” If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!) It’s too early in the morning.”

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Interviews Real Estate Media Pitching 174

PR for Anyone

AUGUST 11, 2021

He read that entire pitch AND booked her for a segment. My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” ” He still gushes about that. Wouldn’t that make you feel good?

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Pitching Media Television How To 223

Critical Mention

JANUARY 17, 2019

For instance, If you are in a book club with a close group of friends, offer to give a brief summary of the book. Salvatore is President of JMS Consulting a strategic communications firm specializing in media training, life and executive coaching. And, practice makes perfect. Start small. Or, take a class.

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Publicity Media Training Groups Training 95

PR for Anyone

SEPTEMBER 16, 2022

It’s Invisible Disabilities Month, Disabilities in the Workplace Month, National Bullying Prevention Month, National Cookie Month, National Book Month, National Dessert Month, and National Domestic Violence Awareness Month. National Book Month. Also, think about what month it is beyond National Breast Cancer Awareness Month.

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Pitching Financial Small Business YouTube 130

Waxing UnLyrical

FEBRUARY 19, 2014

In addition, an employer can monitor an employee’s address book and calendar … if they’re stored on an employer’s computer, network, or email service. If you intend to leverage social networks for business gain, getting your people trained in how to listen to conversations is no longer enough.

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Social Media Privacy Media Employee 102

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too. Today, 23 percent accept pitches via social media. They’re cheaper, more effective and have better targeting,” he says.

Social Media 120

Social Media Media Pitching Media Training 120

PR for Anyone

MARCH 23, 2022

Gift guides of most national magazines are fully booked by July 1st. If you are the author of a business book and you see that in September, Forbes. Magazine will be featuring business books, you should be sending a copy of your book to the business editor in April. Even further out is the holiday gift guide.

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How To Pitching YouTube Advertising 130

Polaris

NOVEMBER 23, 2014

I had written countless posts about social media and blogging, both of which are part of my services offering. But not many about public relations and media training, and these are 2 of my core competencies. Guess what I discovered? So when I started the binge, I also started an editorial calendar.

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Blogging Creativity Writing Media Training 126

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

PR for Anyone

SEPTEMBER 29, 2021

Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. Maybe it’s a book. Here’s my book.” The most important thing to remember is that television is visual. People are watching television and they need to see things.

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Pitching Television Interviews Video 130

Rock the Status Quo

FEBRUARY 19, 2015

It’s booked at the station and on your client’s calendar. The very thought of appearing as a guest on live TV can make even the most seasoned media spokesperson quake in their boots and it’s our job to make sure they are prepared. Your pitch worked! So what comes next? The interview! Great athletes practice often.”

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Interviews How To Media Media Training 100

Barokas

APRIL 23, 2020

My social media feed is filled with photos and stories of home refreshes and cleaning projects that have lived at the bottom of to-do lists for months or years. Books are neatly sorted and stacked. If your spokespeople aren’t getting enough interview time with the media right now, take it as an opportunity to refine their skills.

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Product Launch Crisis Media Training Interviews 88

Cision

AUGUST 24, 2016

Then, out of the blue, the agency principal called and said he had a friend on the board of directors of a company whose CEO had been “caught cooking the books.” On my first day, I did an intensive media training with the company’s treasurer and legal counsel, and put him on CNBC live that evening.

Social Media 120

Social Media Reputation Crisis Media Training 120

Barokas

MARCH 16, 2020

And while there’s no rule book on how to deal with this crisis, Barokas is committed to helping our clients navigate communications best practices in this challenging and uncertain time. For many companies, it’s fair to wonder what role they should play in the national conversation. Stay well, stay safe, stay sane, stay home.

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Communications Case Study Conference Resources 88

Public Relations Sydney

AUGUST 11, 2014

Buy Catriona’s book From Unknown To Expert: How to use clever PR and social media to become a recognised expert. Click Buy the Book here www.UnknownToExpert.com. The post The importance of having a media policy [example] appeared first on Public Relations Sydney.

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Policies Examples Media Interviews 57

Solo PR Pro

JUNE 11, 2019

United Airlines, which dominated headlines when a man was dragged off an over-booked flight, only took a 2.5 Ann Marie van den Hurk of Mind the Gap PR is the author of Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #FAIL. The fast-food chain lost an estimated $8.3 Get one step ahead.

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Crisis Airlines Infographics Crisis Communications 61

PRSay

SEPTEMBER 28, 2016

I was so beaten down and had so many misgivings about my future that I quit my job, hit the books and decided to fast track the Accreditation process. She is now the proud owner of Mother of Pearls Public Relations where they specialize in media relations, media training and crisis communications.

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Television Media Training Crisis Communications Course 60

PR for Anyone

JULY 14, 2022

And… if you are a regular media pitcher, this could be the perfect time for you to get booked! August is a great time to pitch if you haven’t yet or haven’t in a while.

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Pitching Television Media YouTube 130

PR for Anyone

APRIL 6, 2022

Do you have a book that you could bring. So really look at your industry and what advice you can give a college graduate. And then for TV, you want to make it personable and fun if you’re on a morning show. Is there a visual that you have?

Pitching 130

Pitching Television Media Real Estate 130

PR for Anyone

JUNE 23, 2021

It’s important to put out regular content, to be featured in the media. Have you authored any articles, papers or books? Social Media and Influence. Does your social media reflect who you are and what you do? After that it’s positioning yourself as an industry expert. That instantly elevates your authority.

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Industry Social Media Google Training 130

PR for Anyone

DECEMBER 1, 2021

For professional industry experts, I prefer a clean simple background with some books, a plant for color, maybe a diploma or award. And, I’ve never seen him on the news again. Also consider your brand. What do you represent? How do you make people feel? I recommend shying away from personal pictures too.

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Interviews Video Film Industry 130

PR for Anyone

OCTOBER 20, 2021

Share your favorite business book. Share someone else’s content. Post something seasonal. Do a Live video on Facebook or LinkedIn. Share a statistic about your industry. Do a “how-to”. Talk about your favorite charity. Provide a tip. Celebrate a birthday, anniversary, milestone. Offer a “freebie” so people join your email list.

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How To Video Interviews YouTube 130

Mora Communications

MAY 15, 2017

Her media training evolved into Speak Your Business, a company that is out to revolutionize the way business owners communicate. Ann has been interviewed by The Los Angeles Times, Elle, Cosmopolitan, ABC-TV, Entrepreneur, and many other media. Her two books were published by Harper Collins. s Silicon Beach community.

How To 56

How To System B2C Training 56

PR in High Definition

JULY 23, 2024

Spokespeople go on holiday, the warm weather pulls people away from their desks more readily, and when the school holidays come around, lots of holiday is booked in. For instance, if results are focused on media coverage, with high numbers secured by the time late July rolls around, some pressure will be taken off.

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How To Leadership Case Study Internal 62

Presspage

NOVEMBER 8, 2024

Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper media training and know exactly what to do. Select a single spokesperson in advance, make sure that they receive the necessary media training and make them responsible for communicating with your stakeholders during a crisis.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Communications Conversations

JULY 18, 2019

Often, I’ll come away with another booking when I’m at the TV station. And while she’s not the best with the books, one look into her deep brown eyes melts all your troubles away. This has been a golden opportunity for me to get to know the on-air talent, producers, floor crews and really everyone who plays a part in the TV show.

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Local Course Community Interviews 94

PRSay

MAY 31, 2018

But I don’t mean the empathy they teach in the marketing books. When you get to that view, then you’re able to develop a good understanding of what life might be like in the other person’s shoes. The word for this ability is empathy. That’s the version they tell you to “turn on” so you can sell something to someone. You can’t fake this one.

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Media Relations Media Pitching Course 89

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

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Meeting Social Media Employee Pinterest 0

Barokas

JANUARY 7, 2019

Sure, some of the results of this exercise were silly (wishes for new pets like a Flemish giant rabbit and more time playing video games), but they were also revealing, encouraging and important (read more books, earn and save $1,000 from chores, be more present every day). Secure more coverage than competitors every quarter all year long.

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Case Study Construction Exercises Media Training 60

Prohibition

JANUARY 24, 2022

Book a free consultation with us today! We offer communication spokesperson training support. Prohibition PR also provide value by training your employees and spokesperson for your brand. So, why not book a free consultation with Prohibition PR today? Reasons Why You Should Work With a Crisis Communications Expert.

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Crisis Communications Crisis Agency Communications 62

Marketwired

FEBRUARY 16, 2016

And as professionals, we need to train ourselves to look at the world through a creative lens because that’s what gives our goals and business strategies their emotional spark and helps us connect with the people we’re trying to reach. He’s a former film and TV writer and author of two books of fiction.

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Creativity Pitching Writing Conference 100

PR for Anyone

OCTOBER 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people are already established in their business but they want to go to the next level of being known. In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this.

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YouTube Video Industry How To 130

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

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Pitching Television Trends Video 130