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If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. When my clients land media interviews, we always do mediatraining beforehand. My kids are grown but I still use old books and puzzle boxes to get the camera to eye-level.
My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” He read that entire pitch AND booked her for a segment. Journalists, particularly television stations are territorial and will often ask you for an exclusive.
” People know the power of television and they see me there regularly and they want to know how they can be that expert. The most important thing to remember is that television is visual. People are watching television and they need to see things. You’ve got to remember that media is visual. Maybe it’s a book.
Now is the best time to pitch the media, especially television. August is the slowest news time as so many people are traveling and don’t want to forego their vacation for a media appearance. And… if you are a regular media pitcher, this could be the perfect time for you to get booked!
This is one of my favorite times to pitch television. This is what I tell everybody – all of my clients – every single person watching this video has a story to pitch television related to graduates. Do you have a book that you could bring. Transcript. Hey everyone! It’s the start of spring.
We are “watching” television so we need to “see” what you are talking about. Remember to think about what medium you are pitching. TV should be visual. They took many clips from the scenes from the movie and also video and pictures of current weddings and compared them. newsjacking).
Gift guides of most national magazines are fully booked by July 1st. If you are the author of a business book and you see that in September, Forbes. Magazine will be featuring business books, you should be sending a copy of your book to the business editor in April. Even further out is the holiday gift guide.
My career began in television news as a reporter and producer. I was so beaten down and had so many misgivings about my future that I quit my job, hit the books and decided to fast track the Accreditation process. After working over 10 years in television news, she made the leap to public relations.
It’s important to put out regular content, to be featured in the media. Have you authored any articles, papers or books? Social Media and Influence. Does your social media reflect who you are and what you do? After that it’s positioning yourself as an industry expert. That instantly elevates your authority.
Often, I’ll come away with another booking when I’m at the TV station. Entry-level PR practitioners, PR students or PR professionals who have focused on areas other than television pitching will find content that’s insightful, relevant and really oriented toward TV pitching results. Beagles are the best bosses.
For professional industry experts, I prefer a clean simple background with some books, a plant for color, maybe a diploma or award. And, I’ve never seen him on the news again. Also consider your brand. What do you represent? How do you make people feel? I recommend shying away from personal pictures too.
Share your favorite business book. Share someone else’s content. Post something seasonal. Do a Live video on Facebook or LinkedIn. Share a statistic about your industry. Do a “how-to”. Talk about your favorite charity. Provide a tip. Celebrate a birthday, anniversary, milestone. Offer a “freebie” so people join your email list.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people are already established in their business but they want to go to the next level of being known. In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this.
It’s Invisible Disabilities Month, Disabilities in the Workplace Month, National Bullying Prevention Month, National Cookie Month, National Book Month, National Dessert Month, and National Domestic Violence Awareness Month. National Book Month. Also, think about what month it is beyond National Breast Cancer Awareness Month.
Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions.
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