Deirdre Breakenridge

OCTOBER 16, 2014

You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories.

Big Data 250

Big Data Data Education Internal 250

PR for Anyone

NOVEMBER 3, 2021

This is what you use to attract and pitch the media. 2) Niche what you do and pitch around that. This is a free media query service where media outlets are looking for sources and quotes for national magazine articles, television shows, newspapers, and blogs. It’s how you get the journalist to read your email pitch.

Real Estate 130

Real Estate Publicity Television Newspapers 130

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Prowly

FEBRUARY 18, 2025

This is where having a brand book and a communication plan comes in handy as you'll have the foundations ready before each campaign. This can be a lifesaver when you're running an international campaign and simply can't access every newspaper in various countries or states. Because people buy stories, not sales pitches.

Examples 104

Examples How To Product Launch Print 104

Cision

MARCH 24, 2017

If you find the compelling human story in what you’re pitching, you’ll be successful. When you have newspapers that have existed for a century mailing their subscribers cardboard virtual reality goggles to use with their mobile devices, you know how important tapping into a user experience can be. My favorite book is….

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

JANUARY 28, 2016

But the newspaper climate has changed. where I could learn from Mike Sitrick, the guy who wrote the book on strategic and crisis PR, I jumped at it. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. I always thought I’d be… a newspaper reporter.

Journalism 120

Journalism Newspapers Writing Report 120

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . As a social media influencer, it kills me when businesses reach out to me without any prior relationship and try to pitch me. One of the two companies mentioned, though, was listening: Avaya. Favorite a user’s tweet.

How To 198

How To Instagram Social Media LinkedIn 198

PR for Anyone

JUNE 29, 2021

How to Be on TV Shows: Think about what is going on in the world right now, what is trending, what holidays are coming up and think about how you can pitch a story around that. Why this pitch appealed to the media : The news at this time were mostly putting stories out that revolved around COVID-19 information.

Pitching 130

Pitching Skype Healthcare Guidelines 130

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2016

.” People with the skills to write a wide range of content – from bylines and features to blog posts and pitches – are invaluable to their internal teams and business partners. The best writers are usually the ones who are obsessed with the written word and love to read. Eliminate passive voice.

Writing 120

Writing Publicity Newspapers Sports 120

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. Eight vacant positions will be left without replacement and 23 “new functions will be created”, according to the newspaper Libération. This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches.

Reddit 183

Reddit Software B2B Technology 183

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. During that school year, our class was regularly assigned a book report. We would walk to the school library, select a book, then write a report. One day, I selected a book and glanced at the cover. Know your industry.

Transportation 93

Transportation Meeting Media Newspapers 93

Sword and the Script

DECEMBER 29, 2020

The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); 85% of journalists say Twitter is the most valuable social network. A carefully curated list of public relations resources like newsletters, blogs, podcasts, trades and books for staying up to speed in communications and PR.

SEO 119

SEO Software Resources Newspapers 119

PRSay

JUNE 18, 2019

How do you decide on updates to the book, and how frequently do you amend the online version? Writing in AP style means they’re speaking the language of the people they are pitching. Do you ever feel any added pressure editing a book for professionals who edit for a living and help foster journalistic excellence?

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. Since she wasn’t part of the pitch team, she never understood what an uphill battle it was to get interest. If you’re not pitching, you’re not relevant. .

Print 120

Print Interviews Pitching Conference 120

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. What constitutes a successful pitch? If the body of the pitch is longer than 120 words, you might as well not even send it. Why is it – or why are they – important?

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. Later that year I moved to Smyrna, Delaware, for my first full-time journalism job at a local newspaper that was part of a small family-owned chain at the time.

Transportation 100

Transportation Meeting Newspapers Media 100

Public Relations Sydney

AUGUST 18, 2014

Here are our five top tips for finding great PR story angles you can use to pitch to journalists. Brainstorm using the newspaper or trade journal. Buy Catriona’s book From Unknown To Expert: How to use clever PR and social media to become a recognised expert. Click Buy the Book here www.UnknownToExpert.com.

Survey 82

Survey Newspapers Course Journalism 82

Flack's Revenge

JULY 25, 2014

My topic was inspired by reviews of the book The Invisibles – which highlights the artistry of behind-the-scenes workers vs. the vanity of self promoters and personal brand builders. certain members of the media) seem to assume it is just about pitch spam and hype. I appreciated the thoughtful comments on my post.

Education 120

Education Advertising Advertising Newspapers 120

Bianchi Biz Blog

MARCH 21, 2022

As special publications editor for The Keene Sentinel in New Hampshire (the fifth oldest continuously published newspaper in the U.S.), Back when I was a newspaper reporter, I wrote a series of articles about an embattled high school principal accused of misconduct, including secretly altering the grades of several students.

Meeting 74

Meeting Newspapers Agriculture Media 74

Solo PR Pro

JULY 5, 2022

There are several that help contacts expedite booking appointments with you; they display time slots when you are available and viewers select a preferred day and time. I write or pitch media in the mornings, so I am only available beginning at noon daily. Manage your day and week with a calendar app.

Meeting 97

Meeting Writing Pitching Case Study 97

Cision

MARCH 31, 2016

Instead, they pitched me on a position they had open. My daily newspaper of choice is…newspaper? I always thought I’d be…a comic book artist. So when Blanc & Otus invited me to chat about “an idea” over a couple beers, I assumed they just wanted to bend my ear about some project they were cooking up.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Stephen Waddington

SEPTEMBER 29, 2021

The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. We’d compile clipping books for clients at the end of each month. Why are public relations degrees so poorly regarded by practice? The industry has been good to me.

Industry 153

Industry Publicity Agency Community 153

Bianchi Biz Blog

MARCH 7, 2022

By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines. What is the motive behind this pitch?

Meeting 81

Meeting Automotive Media Transportation 81

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. As a PR pro, after every communications campaign, you may often ask yourself — what was the impact of my efforts? Broadcast – television and radio.

Media 75

Media Radio Newspapers Print 75

Sword and the Script

MARCH 29, 2016

Amid “cheesy graphics” and a sloppy effort to render the comic book exclamations – “Pow!” Years later, as a college student at Indiana University, he developed a course on comic books. They are using my money to teach our kids comic books?!”. ” “Zap!” ” and “Wham!”

Course 60

Course Television Newspapers Reputation 60

Bad Pitch Blog

AUGUST 31, 2006

If you want to generate more coverage for your client, pitch less. Spend the time applied to ripping a list, spamming the hell out of it and then dialing for dollars on real media relations—well-informed, customized pitches to specific outlets that will be interested in the news. The moral of this snarky story?

Pitching 40

Pitching Agency Exercises Newspapers 40

Contently - Strategy

OCTOBER 1, 2018

The newspaper industry learned this the hard way. In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. In 1712, the British government imposed a tax on newspapers based on the number of pages that they published. Hurray, me.

Marketing 104

Marketing Google Newspapers Print 104

Bianchi Biz Blog

OCTOBER 18, 2021

I’ve been a participant or contributor to various pieces of buff-book hijinks over the years, like the first Battle of the Beaters, which became a sort of series for Car and Driver. I hadn’t been part of the high-school newspaper, and I thought that good writing was just something you needed to have in whatever field you chose.

Meeting 74

Meeting Report Automotive Media 74

Journalistics

SEPTEMBER 9, 2021

For three years I worked at The Oregonian —a top 25 newspaper. Having been on the “inside”, and now working in a PR role, I feel I am better prepared to successfully pitch a story on behalf of my clients. press releases, pitches, etc.). While there, I saw a major news break: September 11, U.S.

Report 52

Report Newspapers Pitching Writing 52

Bad Pitch Blog

FEBRUARY 12, 2006

Here is a decent pitch (DP) from RLM pr. This magazine had a strong front-of-the-book section but mostly was just a lot of nice looking biz knowledge thrown together for a free read. I thought about it for days and realize, crap, so many releases I read or review are okay.not bad.yet not necessarily blogworthy. I can share.

Pitching 40

Pitching Real Estate Government Writing 40

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Mora Communications

SEPTEMBER 9, 2015

When pitching your film to the media remember –. Every single day journalists are looking for stories for their magazines, newspapers, TV segments, radio shows, blogs and online publications. Look at your pitch from the media’s perspective and not yours. Now review how you can pitch these different aspects as stories.

Film 45

Film Pitching Radio Newspapers 45

The Resolution Blog

OCTOBER 7, 2015

Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. Ditto the number of PR companies that have SEO specialists on their books. We delivered brilliant exposure for the client. She realised the power of media.

SEO 120

SEO Engineering Content Marketing Google 120

PR Fuel

NOVEMBER 28, 2020

So how can you ensure that more journalists read — and accept — your press releases and PR pitches? Think of your media list as a living, breathing address book in the 21st century. Newspapers? Most newspapers and digital news sites include author names near the top of the story. It starts with a media list.

Media 52

Media Newspapers Pitching Blogging 52

Bianchi Biz Blog

NOVEMBER 12, 2021

I started before that as a reporter and editor for my college newspaper and interned at Bloomberg News, where I got my first taste of automotive reporting. I have a habit of buying too many books or records before I’m caught up with what I already have, so I’m always trying to catch up.

Automotive 52

Automotive Meeting Report Media 52

Sword and the Script

MAY 9, 2017

I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book. A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets. The next day, that photo was on the cover of Roll Call.

Publicity 108

Publicity Radio Crisis Crisis Communications 108