Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. Your Pitch Team. As the bookings are arranged, you need to consider the video production angle of the media tour.

Media 120

Media Television Pharmaceuticals Radio 120

Cision

MARCH 24, 2017

He began as a radio reporter before transitioning to PR in 1999. If you find the compelling human story in what you’re pitching, you’ll be successful. My favorite book is…. Jody joins the agency with an extensive background in communications. What are the main components of a successful PR strategy?

Enterprise 227

Enterprise Agency Radio Fashion 227

Buzzstream

FEBRUARY 13, 2025

One of the emerging concerns is whether or not to pitch publishers currently suing these AI companies, assuming that their content will ultimately be excluded from appearing in search results. So, in this post, I hope to set aside some fears and clarify why it’s safe (and smart) to continue pitching as usual.

SEO 62

SEO Journalism Radio Google 62

Prowly

FEBRUARY 18, 2025

This is where having a brand book and a communication plan comes in handy as you'll have the foundations ready before each campaign. Because people buy stories, not sales pitches. . #3 Craft compelling messages and choose the right channels The messages you send out should be clear, timely, relevant and aligned with your brand's voice.

Examples 104

Examples How To Product Launch Print 104

Buzzstream

SEPTEMBER 27, 2024

If you can pitch yourself, a thought leader at your company, or your client as an expert, you can get quick links in top news stories of the day. Tip: Before pitching journalists expert commentary, ensure that you or your client is relevant and a true expert. Once the alerts start coming in, jump to step 4. Provide data?

Digital PR 118

Digital PR Pitching Radio Google 118

MaccaPR

AUGUST 18, 2020

Has anything changed with how PR pros and corporate communicators should approach TV and radio producers during this COVID-19 pandemic and economic meltdown? Roshini Rajkumar, WCCO Radio. Do your research before you pitch. Know the show you’re pitching,” says Runck. “We Instead, says Rajkumar, customize your pitch to her.

Interviews 71

Interviews Skype Radio Pitching 71

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Mark My Words

DECEMBER 3, 2014

So far, she has managed to flog 78,109 copies of her book. Her book had to be good if it were to get anywhere, because she came from nowhere. In the case of Zoella, it doesn’t matter what the book’s merits are, because the swell of her fanbase guarantees a certain number of sales.

Film 90

Film YouTube Radio Fashion 90

Buzzstream

JANUARY 15, 2025

Through a lot of hard work and strategic pitching, the post really took off. Adapt your pitch based on how the news is covering you Start with a strong hook but be ready to pivot. If they understand the campaign deeply, theyll pitch it more effectively (and tell you what to include to make it more effective.) ” 6.

Viral 62

Viral Digital PR Pitching Data 62

Bad Pitch Blog

APRIL 23, 2009

We’re old enough to remember the first video played on MTV (it killed a radio star in fact) and I’m hometown proud of Taking the Stage , so we were more than happy to help them shine some light on some poor pitching. Uh, IRONIC, no, to send out a pitch about wasting resources when you''re TOTALLY WASTING RESOURCES?

Pitching 45

Pitching Radio Fashion Resources 45

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. Brief tweets, media alerts, and phone pitches should do the job of convincing the editorial decision-makers.

Media 68

Media Radio Travel Interviews 68

Cision

AUGUST 20, 2015

A: Prep time varies depending on how well I know the person and their work already, whether they’ve published a book I need to read before we talk, etc. A: MarketingProfs Chief Content Officer Ann Handley forwards me any pitches she likes. I also run any pitches I receive by her to see which she’d like me to pursue.

Skype 120

Skype Software Analytics Interviews 120

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. The same was true for watching hours of TV news or listening to shows on the radio. Broadcast – television and radio.

Media 75

Media Radio Newspapers Print 75

Flack's Revenge

JUNE 2, 2015

Note: if you are interested in the back story, the former analyst replied very enthusiastically when I pitched him the idea for this post right after the talk. So I drafted and sent it to him… and was met with radio silence, despite several phone call and email follow-ups. booked through their account team) per year.

Enterprise 120

Enterprise Trade Shows Radio Writing 120

Sword and the Script

JUNE 4, 2019

To that end, in this earnings release, the company said, “Cross-sell bookings of software, distribution and insights in the US increased 8.4% Jones cited PR subscriptions service Critical Mention, which has tallied 10,627 mentions of Starbucks and ‘Game of Thrones’ online and on TV and radio around the world.”.

Software 117

Software Reddit Marketing Survey 117

Sword and the Script

MAY 9, 2017

I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book. 3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. for drive time morning radio.

Publicity 108

Publicity Radio Crisis Crisis Communications 108

Beyond PR

MAY 2, 2017

Did you invent a revolutionary product, write a book, or win an award? By pitching the media in this way, you will be light-years ahead of your competition and journalists will be thrilled to work with you because you’ve just made their job that much easier. Make your business newsworthy. New” is the key word here. Contact us today!

Social Media 78

Social Media Media Local Pitching 78

The Resolution Blog

OCTOBER 7, 2015

But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. Ditto the number of PR companies that have SEO specialists on their books. Eight years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs.

SEO 120

SEO Engineering Content Marketing Google 120

Mora Communications

SEPTEMBER 9, 2015

When pitching your film to the media remember –. Every single day journalists are looking for stories for their magazines, newspapers, TV segments, radio shows, blogs and online publications. Look at your pitch from the media’s perspective and not yours. Now review how you can pitch these different aspects as stories.

Film 45

Film Pitching Radio Newspapers 45

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Place Internet of Things (IoT) sensors throughout your event and issue guests with lanyards that have radio frequency identification (RFID) chips embedded. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. To connect with Katie, you can follow her on Twitter.

Community 92

Community How To Marketing Data 92

Konnect Agency

MARCH 15, 2021

As public relations professionals, we sometimes know the sinking feeling of sending out countless pitches and getting no responses. With a witty hook, a captivating story angle, and a solid brand – why the radio silence? Relevant pitches yield more responses, and more responses yield more potential for press placements.

Media 52

Media Pitching Agency Media Relations 52

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. When recording and broadcasting satellite media tours, the studio is typically booked for a half day. They receive literally hundreds of pitches a day so it’s a lot harder to grab their attention.”.

Strategy 40

Strategy Media Radio How To 40

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. For instance, here at Victorious PR, we pitch you to over 100 different publications because of the great relationships that we have formed. If you would like to learn more about public relations and how to start implementing it into your marketing strategy, book a call with us today!

Real Estate 52

Real Estate Publicity Television Radio 52

Waxing UnLyrical

JULY 2, 2018

My degree is in mass comm and I went to school for a career in radio. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection. Books are one thing. measurePR #PRStudChat #measurepr. A3: Hard to say. I had no focus in PR or marketing at all in school.

Measurement 43

Measurement Nonprofit Education Twitter 43

Burrelles Fresh Ideas

JULY 25, 2023

Are certain outreach techniques, such as social media or radio ads, reaching customers more frequently? When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. Which tools are leading to the most conversions? What about a new outreach strategy that was piloted in a certain city?

Tools 75

Tools How To System Software 75

PR Breakfast Club

APRIL 24, 2016

It was always special to me, introduced me to “The Artist,” (who always ended up in my college radio shows), and there isn’t anyone who doesn’t like at least one track (and if there are I don’t want to know them). Pitching when you know the reporter wants the story, but you’re still nervous.

Radio 28

Radio Pitching Conference Marketing 28

Beyond PR

AUGUST 23, 2016

In addition to pitching TV and radio producers, adding blogs and websites to your SMT schedule is a great idea and an effective way to hyper-target your target audience. At MultiVu, we work with clients to put together a list of websites and blogs that make sense for the campaign before beginning any outreach.

Marketing 40

Marketing Media Radio Local 40

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Most of the articles are about the latest technology or tool and Scott Brinker makes some great points about this in his book Hacking Marketing. Today he’s on his own.

Technology 64

Technology Marketing Retail Interviews 64

PR 20/20

FEBRUARY 6, 2020

He’s authored more than two dozen books, keynoted several top events, and has a popular weekly newsletter. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. You know their radio, but their podcast productions are strong, too.

Marketing 74

Marketing Conference Content Marketing Agency 74

Prohibition

JANUARY 19, 2019

I was listening to Radio 4 (yes I’ve hit that age) and there was a piece on AI. Not an exhaustive list, but if you use a smartphone, social media, music and media streaming, video games, you’ve ever seen an online ad or you’ve used a sat nav or booked an Uber – you’ve been exposed to AI! This is when it gets interesting.

Communications 54

Communications Social Media Trends Course 54

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. She shares insights and tactical advice from years of experience (and success) from pitching internationally. Like you have to be pitching your stuff. So via email.

Internal 62

Internal International Digital PR Course 62

Prohibition

JANUARY 19, 2019

I was listening to Radio 4 (yes I’ve hit that age) and there was a piece on AI. Not an exhaustive list, but if you use a smartphone, social media, music and media streaming, video games, you’ve ever seen an online ad or you’ve used a sat nav or booked an Uber – you’ve been exposed to AI! This is when it gets interesting.

Communications 48

Communications Social Media Trends Course 48

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? World-renowned content marketing expert Joe Pulizzi openly admits in his book, Epic Content Marketing, that there are many definitions of content marketing.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. Along the way she has published three books and created a vibrant community. Start your own business and pitch for work. The recruitment market is tough.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

MaccaPR

JUNE 8, 2017

If you’re a Minnesota public relations professional seeking to boost the presence of your company’s lead executive, is there a more coveted spot on Twin Cities radio than News & Views with Roshini Rajkumar on WCCO Radio? In this age of blogs, podcasts, Instagram and YouTube, are radio talk shows still relevant?

Radio 89

Radio Instagram Pitching Interviews 89

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Hustle and pitch. At Movoto, each team member pitched the target audience using email. Each email pitch included these tactics: How would you describe the article to your mom? Marketing Automation.

How To 198

How To Real Estate Web Case Study 198

Barokas

OCTOBER 20, 2017

One of the easiest ways to spot the Seattle Freeze is watching the hordes of people walking to and from work every day, headphones on, deep in a book, playlist, podcast…you name it. Freakonomics Radio. TED Radio Hour. They were talking about how Seattle folks take some extra warming up before they’ll show you their nice side.

Radio 68

Radio Pitching Interviews Report 68