ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Here are some tips to both landing media interviews and making sure they’re successful. The bread and butter of B2B PR ? Industry events.

Media 294

Media Trade Shows Travel Interviews 294

PRSay

JULY 30, 2020

It’s an opportunity to help create their personal brand. Take this opportunity to read more about important social issues about anti-racism or being a better ally to our LGBTQ community. If your sibling has a piece of advice or info to share, or your parent has a cool job that you want to show behind the scenes, then interview them.

Brand 197

Brand Branding Local Interviews 197

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

NewsWhip

JUNE 1, 2022

Brands have been called to lead with purpose when it comes to connecting with audiences today, and Mental Health Awareness Month is a time for them to demonstrate that their efforts have real meaning. To be successful at this, brands need to understand how they can be an asset instead of simply jumping on the bandwagon.

Brand 78

Brand Branding Instagram Education 78

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Brand is what you say about your company.

Technology 78

Technology Interviews Reputation Crisis 78

5W PR

JULY 16, 2020

Public relations for home and housewares brands is all about positioning products at the cross-section of functional and trendy. They’re also looking for brands that set themselves apart through exceptional marketing and public relations efforts. Today, they continue their sophisticated brand voice through their slogan: “Performs.

Brand 88

Brand Branding Instagram Creativity 88

Critical Mention

MAY 15, 2019

What’s your advice for aspiring influencers in marketing to build their communities? Building a community isn’t about gathering a crowd of people to cheer you on. A community is what happens when a lot of people with a shared interest are all helping each other. Larry: Always seek to help others. SCHEDULE A DEMO.

Interviews 123

Interviews Facebook Software Social Media 123

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

An underrated aspect of our role as PR professionals is to think about how a client’s brand is perceived not only to the writers we contact, but also their audiences. Those views can be parlayed into interviews, bylines articles, op-ed pieces, and other contributed content. Vertical trades are a PR gold mine.

B2B 366

B2B Media Pitching Leadership 366

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). Full report.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Ethical Voices

DECEMBER 12, 2022

How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace. And I also lead our annual Brands in Motion Research. We’re focusing on purpose-driven brands.

Ethics 74

Ethics Brand Branding Internal 74

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Consumer Community Interviews 78

Stephen Waddington

NOVEMBER 29, 2019

Aligning a brand with a political party is a tricky business. Earlier in the week, Jo Swinson was pictured hanging out at the workshops of Finisterre, an ethical clothing brand. Whilst the politicians have much to gain by getting out and about to real communities, businesses and people, how do brands benefit?

Brand 97

Brand Branding Ethics Local 97

ImPRessions - Crenshaw Communications

APRIL 10, 2023

In this case, it seems anger is being channeled into hurting Bud Light sales and/or forcing the brand to end the Mulvaney partnership. households that were already regular Goya customers and could potentially boycott the brand, nearly anyone could decide to buy it. So, avoiding all A-B brands might take some homework by the boycotters.

Policies 170

Policies Community Video Brand 170

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Its success hinges on a genuine understanding of diverse communities and cultures. When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me.

Employee 156

Employee Community Groups Interviews 156

5W PR

JUNE 19, 2024

At 5WPR, we’re all about bringing brands and stakeholders together through transparent communication and strong relationships. Our deep industry knowledge helps us craft effective communication strategies that resonate with the cybersecurity community.

Reputation 78

Reputation Company Case Study Leadership 78

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Technology 62

PR 20/20

SEPTEMBER 29, 2020

Brands will need to become more human. Communicating why it matters to marketers was the first step in unpacking the challenge. The Results: From a Pilot Blog to a Global Media Brand. Thanks to HubSpot, Marketing AI Institute has grown from a simple blog into a global media brand. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. But it’s not a contest. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

Flack's Revenge

JUNE 29, 2022

” I read through the piece and found that it was actually well researched and compelling, about the value of investing in thought leadership vs. content marketing (if you are not already a big player or established brand). He graciously agreed.

Content Marketing 156

Content Marketing Leadership Marketing Interviews 156

5W PR

APRIL 29, 2024

This adds a human touch to the brand and allows for a more engaging narrative beyond the often dry press release. Promoting customer testimonials, positive social interactions and user-generated content can establish trust and credibility for the brand in ways traditional advertising can’t touch.

B2B 78

B2B Social Media Media Community 78

NewsWhip

OCTOBER 28, 2022

Somewhere in Adidas headquarters in Herzogenaurach, Germany, there’s a team of PR and Communications professionals who have just been through the toughest week of their careers. It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . The Story in a Nutshell .

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

wiredPRworks

FEBRUARY 12, 2021

A passionate educator and digital communications consultant, Barbara designs programs to advance careers, connect communities, and grow business. To interview Barbara about marketing, social media, virtual events, PR, or podcasting, visit www.barbararozgonyi.com.

Radio 52

Radio Marketing Brand Branding 52

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). Full report.

Interviews 60

Interviews Content Marketing Writing Journalism 60

The Hoyt Organization

JUNE 5, 2024

Interviews With Experts Subject matter experts , or SMEs, are vital to any successful mental health advocacy campaign. Interviewing experts provides valuable insights and information to your audience, further reinforcing your campaign’s credibility.

Strategy 77

Strategy Communications Local Interviews 77

Wadds Inc.

FEBRUARY 22, 2024

The study is based on a review of existing industry studies, interviews with industry experts, and a survey of more than 1,000 young people. Opportunities exist for publishers and organisations with owned channels to tailor content, channels and communities to Gen Z's interests.

Study 111

Study Social Media Journalism Survey 111

5W PR

OCTOBER 26, 2017

Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. Perfect timing really!

Interviews 88

Interviews Instagram Video Creativity 88

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Cision

JUNE 9, 2016

Making something newsworthy means having a “real person” to interview. While he was taking care of his infant son, he noticed a problem and couldn’t find a solution, so he created one. Now, that is a story. Promoting the Beebo as a product is not.

Pitching 120

Pitching How To Brand Branding 120

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 130

Film Marketing Sports Hotels 130

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. The brand message should clearly articulate the brand’s values, mission, and unique selling propositions.

Corporate 78

Corporate Industry Communications Ethics 78

5W PR

MAY 24, 2024

The positioning of company executives as industry experts through interviews, articles, and conference participation helps establish the company as a reliable voice in the industry. This exposure not only boosts brand awareness but also positions the company as an industry thought leader.

Financial 78

Financial Privacy Infographics Leadership 78

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. 4. What characteristics do professionals look for in an interview candidate? 8. What’s the best way to build your professional brand?

Twitter 281

Twitter System Community Healthcare 281

Communications Conversations

MAY 19, 2016

As you probably know by now, Facebook unveiled live video for brand pages earlier this year. Since then, a number of other brands have begun experimenting with Facebook Live (I’ve sent the following post to a number of clients who are thinking about experiment, too). General Electric. What have they done? Again–kinda long.

Facebook 94

Facebook Brand Branding Video 94

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

MaccaPR

JUNE 27, 2018

From small businesses to Fortune 100 c orporations, brands now even appear to fight for center stage when it comes to advocating on such polarizing issues as gun control, the Administration’s travel ban, LGBTQ rights, racism, protecting the environment and diversity in the workplace. Know your brand and your customers.

Brand 70

Brand Branding Marketing Retail 70

PRSay

APRIL 18, 2024

And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. We are creators, storytellers and writers. We find inspiration in life, work and relationships. Swift’s songs are never formulaic.

Leadership 188

Leadership Storytelling Viral Banking 188