Business Wire

OCTOBER 26, 2023

And how do companies and brands draw on these issues to better position themselves to appeal to audiences and customers? As we wrap up an eventful 2023, this is a great time to reflect on our cultural touchstones and what we talked about the most. What continues to link generations? Where do the paths diverge and why?

Blogging 482

Blogging Branding Brand Trends 482

Ronn Torossian

NOVEMBER 25, 2022

A lot of business owners decide to manage the reputation and image of their brands by themselves. However, when they do that, they often tend to end up leaving the company vulnerable to the Internet, and what consumers are saying about the brand online. However, if a company decides to take more charge of its […].

Reputation 370

Reputation Branding Brand Consumer 370

Prowly

APRIL 11, 2025

The phrase "brand reputation management" sounds like corporate buzzword soup to most people, but chances are it's probably something that's on your mind every day. After all, your reputation is your brand. But brand reputation isn't simply a concern to obsess over. What does brand reputation management include?

Reputation 104

Reputation Measurement Report Branding 104

Agility PR Solutions

DECEMBER 17, 2024

Brand reputation is among the most valuable assets of a company. Basically, it’s a testament to what your brand is abouthow authentic and quality-minded your brand could be. Often, it proves more […] The post The role of earned media in enhancing brand reputation first appeared on Agility PR Solutions.

Reputation 145

Reputation Branding Brand Media 145

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. Today, employer branding is a business imperative. A charismatic CEO is a powerful employer branding asset. That wasn’t always the case.

Branding 333

Branding Brand Employee Engineering 333

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.

Branding 370

Branding Brand SEO Engineering 370

Stern + Associates

NOVEMBER 21, 2024

In today’s competitive landscape, regardless of industry, companies must leverage the expertise of their leaders to build a strong brand reputation and foster trust with their audience. By strategically showcasing your leaders’ expertise, you can differentiate your brand, foster trust and ultimately drive business growth.

Leadership 133

Leadership Reputation Branding Brand 133

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies.

Branding 370

Branding Brand Media Measurement 370

Contently - Strategy

SEPTEMBER 30, 2024

These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape. This social media law targets companies with over $100 million in global revenue and continues to face First Amendment challenges.

Social Media 107

Social Media Privacy Branding Brand 107

Contently - Strategy

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. But what does LinkedIn think of the brands using its platform? What brands are leveraging LinkedIn’s audience-specific insights?

LinkedIn 98

LinkedIn Examples Branding Brand 98

Agility PR Solutions

JANUARY 20, 2025

As the demand for these technologies grows, so does the need for EMR/EHR companies to maintain a strong brand reputation.

Healthcare 98

Healthcare Reputation Company Branding 98

Agility PR Solutions

MARCH 20, 2025

In todays rapidly evolving tech landscape, small brands often face an uphill battle when competing against industry giants. With massive marketing budgets and vast resources, larger companies dominate the digital space, making it increasingly difficult for emerging tech brands to break through the noise.

Strategy 112

Strategy Branding Brand Resources 112

Prowly

JANUARY 29, 2025

But here comes brand tracking. By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Get to know all the key indicators you should follow to measure brand health effectively and (almost) effortlessly.

Measurement 104

Measurement Branding Brand Analytics 104

5W PR

FEBRUARY 20, 2025

The toy industry faces unique challenges and opportunities when it comes to brand loyalty, as companies must appeal to multiple generations while maintaining the highest standards of quality and safety. Crisis Management Protocol Having a solid crisis management plan is essential for maintaining brand loyalty during safety concerns.

Company 78

Company Branding Brand Crisis Management 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Mishandled timing or execution can damage a brand’s image.

Branding 323

Branding Brand eBook Advertising 323

5W PR

JANUARY 24, 2025

Social media has fundamentally changed how brands connect with their audiences, shifting public relations from traditional press releases to real-time, multi-platform engagement. The NFL’s TikTok strategy shows how traditional brands can adapt to new platforms. LinkedIn values professional insights and thought leadership.

Social Media 109

Social Media Branding Brand Crisis Management 109

Agility PR Solutions

JANUARY 22, 2025

B2B companies are using affiliate marketing to promote their products or services. The affiliates covered here drive leads and boost revenue for the company. It’s crucial […] The post Affiliate marketing software solutions for B2B companieskey functions, benefits and brands first appeared on Agility PR Solutions.

Software 98

Software B2B Company Marketing 98

Agility PR Solutions

JANUARY 22, 2025

In recent years, influencer marketing has become one of the most impactful ways for brands to reach their target audience, build credibility, and boost sales. However, with the right […] The post Influencer marketing for small brands: Navigating the challenges and opportunities first appeared on Agility PR Solutions.

Branding 112

Branding Brand Marketing Resources 112

PRSay

JANUARY 3, 2025

. #1 Help clients embrace brand authenticity and transparency People are tired of brands positing that they are perfect. In contrast, consumers love it when brands feel real and authentic. For many people, a companys authenticity is the deciding factor when deciding which brands to buy from and which to ignore.

Trends 97

Trends Branding Brand Publicity 97

5W PR

NOVEMBER 21, 2024

In the competitive landscape of the hospitality industry, building brand loyalty is crucial for long-term success. It involves creating a deep connection between a brand and its customers, fostering trust, and encouraging repeat business. Loyalty to the brand leads them to choose it over competitors.

Branding 78

Branding Brand Storytelling Employee 78

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.

Employee 88

Employee Social Media Reputation Guidelines 88

Contently - Strategy

OCTOBER 29, 2024

Client testimonials are a fantastic way to make use of UGC for B2B brands, especially when they can be framed in a solutions-oriented light. And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs. What tools can brands use to source user-generated content effectively?

B2B 98

B2B Branding Brand Case Study 98

Prowly

APRIL 10, 2025

In recent years, the term "brand visibility" has become associated exclusively with social media presence. All of the main brand visibility metrics revolved around being seen on Instagram, Twitter (X), Facebook, or other platform of choice. TRACK THE VISIBILITY OF YOUR BRAND FOR 7 DAYS FREE What is brand visibility?

Branding 104

Branding Brand How To Measurement 104

5W PR

MARCH 15, 2025

A strong brand identity forms the foundation of any successful business in today’s digital world. Research from McKinsey shows that brands with consistent presentation across platforms see an average revenue increase of 33%. Document these traits in brand guidelines that all content creators can reference.

Branding 78

Branding Brand Guidelines Storytelling 78

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. They promote the brand voluntarily. FIND BRAND ADVOCACY OPPORTUNITIES WITH PROWLY What is brand advocacy?

Branding 104

Branding Brand Employee Case Study 104

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR.

Crisis 78

Crisis Branding Brand Case Study 78

Agility PR Solutions

DECEMBER 8, 2024

When we think about the most iconic technology brands in the world, Apple stands at the top of the list. For over four decades, Apple has not only pioneered cutting-edge products but also perfected the art of public relations.

Technology 98

Technology Branding Brand Strategy 98

Agility PR Solutions

MARCH 3, 2025

Social media has a significant impact on how consumers engage with brands in the modern digital environment. Its an important source of information for organizations since customers frequently share their experiences, thoughts, and feedback online.

Branding 114

Branding Brand Social Media Consumer 114

Agility PR Solutions

JANUARY 13, 2025

From artificial intelligence to blockchain and cybersecurity, new companies are emerging daily, each vying for attention in crowded and complex markets.

Industry 103

Industry Branding Brand Google 103

Agility PR Solutions

MARCH 10, 2025

At first glance, using negative press to drive engagement may seem counterintuitive to many brands. Negative publicity is traditionally viewed as harmful to a company’s reputation and long-term business interests.

Branding 98

Branding Brand Reputation Company 98

5W PR

FEBRUARY 2, 2025

Major brands from Marriott to The North Face now use these technologies to build deeper connections with their audiences through immersive storytelling. The Evolution of Brand Storytelling Through VR and AR Traditional brand storytelling relied heavily on one-way communication through text, images, and video.

Storytelling 78

Storytelling Branding Brand Transportation 78

Remote PR Jobs

DECEMBER 17, 2024

Build your niche, whether in fashion PR, music PR, or corporate branding. You can often set your own work hours and have the flexibility to work from anywhere The Growing Demand for Freelance PR With companies increasingly outsourcing PR, freelancers are in high demand. Take advantage of remote freelance work.

How To 231

How To Fashion Writing LinkedIn 231

Ronn Torossian

AUGUST 22, 2024

Branding is more than just ensuring that a company has a logo or a catchy slogan. Crafting a unique brand identity A distinctive brand identity created with a branding agency, forms the foundation […] The post How Branding Differentiates You From Competitors appeared first on.

Branding 195

Branding Brand Agency Company 195

5W PR

FEBRUARY 11, 2025

company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. For brands, the stakes couldn’t be higher consumer trust , once lost to viral falsehoods, proves difficult to rebuild. Recent data shows that 63% of U.S.

Branding 78

Branding Brand Viral Training 78