Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 79

Infographics Data Case Study Content Marketing 79

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. By supplementing advertising with a PR campaign, a brand can earn visibility that attracts leads. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Trade Shows 178

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Contently - Strategy

MARCH 18, 2024

In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content. infographic. Visual appeal matters: In a world dominated by visual content, use infographics to break down complex financial concepts.

Case Study 52

Case Study Financial Content Marketing Study 52

Beyond PR

JANUARY 5, 2017

News releases have long been a valuable brand awareness tactic for brands ranging from B2B, to B2C, to non-profit and more. Infographics. Document and prepare for distribution across your brand’s key channels, which should at the very least include: Web.

Case Study 55

Case Study Study B2C Infographics 55

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter.

Infographics 160

Infographics Data Blogging Mobile 160

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics.

How To 198

How To Real Estate Web Case Study 198

Contently - Strategy

AUGUST 27, 2024

Many companies in marketing, media, or communications rely on freelance contributors, yet brands don’t always know how to effectively integrate these new teammates. You can repurpose existing HR content—brand videos, welcome packets, training quizzes, FAQs—to get freelancers thinking the way you do.

Pitching 52

Pitching Interviews Employee System 52

Contently - Strategy

JULY 20, 2020

When I say “content,” I’m not just talking about top-funnel blog posts or infographics. Case studies that make you imagine new possibilities. Last year, Shawna Dennis, who leads marketing for MD Financial, said: “No one questions a brand’s need for a website.

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well.

B2B 100

B2B Infographics B2C Case Study 100

Contently - Strategy

DECEMBER 4, 2018

Top of funnel is the land of brand awareness and affinity. This space is typically reserved for blog posts, infographics, social posts, and e-books. You want to tease your whole content program and make your brand look like a voice worth following. Top of funnel: Content to build awareness.

Case Study 110

Case Study Marketing Study Content Marketing 110

Stern + Associates

JULY 24, 2024

Here are the latest best practices for implementing an integrated marketing strategy and how B2B brands can effectively utilize them. Develop a Cohesive Brand Message Consistency is key in integrated marketing. Your brand message should be clear, consistent, and communicated across all channels.

B2B 114

B2B Marketing Analytics Case Study 114

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

eBook 108

eBook Infographics Pinterest How To 108

Contently - Strategy

MAY 9, 2024

It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

Writing 109

Writing Case Study Study Insurance 109

5W PR

NOVEMBER 19, 2021

These are the experts who will establish trust between your brand and the customer. Connect, involve, and establish your brand by sharing your story. Research the most-discussed subjects and frequently asked questions involved in your brand niche. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Construction 148

PR 20/20

FEBRUARY 20, 2023

An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Ebooks and whitepapers that are considered valuable to your target audience can position your brand as a thought leader in your industry. Case Studies.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. This year the report examines five trends that are affecting the media landscape and the opportunities these trends present for brands and organizations. This opens the door for companies to work with the media and provide industry news and branded content to the media. The Trends.

Trends 100

Trends Media Case Study SEO 100

Contently - Strategy

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. Content quality is a major factor for potential buyers evaluating brands with similar products. Studies show that poor-quality content decreases the probability of a sale by 40 percent. Your brand’s content needs to capture attention, or your prospects will go elsewhere.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Rock the Status Quo

JANUARY 12, 2016

A Mini Self-Case Study. Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. These can also be embedded in new blog posts to elaborate on the quote, or collected into mini e-books or infographics. The impact can be considerable.

Infographics 100

Infographics SEO LinkedIn Twitter 100

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics. I love infographics. Infographics absolutely do the trick. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Rock the Status Quo

FEBRUARY 3, 2016

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. Did I say it’s also an entertaining read, with two GREAT case studies at the end? Your Free Book Bonus.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. Did I say it’s also an entertaining read, with two GREAT case studies at the end? Your Free Book Bonus.

Case Study 100

Case Study Infographics Journalism Writing 100

Contently - Strategy

MARCH 15, 2019

The gig economy may appear to be the way of the future, but brands don’t always know how to effectively integrate these new teammates. Full-time employees have a tendency to take brand messaging for granted. In some cases, brands give full Slack privileges to freelancers. Explain the company and business objectives.

Company 111

Company Pitching System Interviews 111

The Proactive Report

MARCH 16, 2016

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. A2: Visuals can compel and evoke.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. A2: Visuals can compel and evoke.

Infographics 100

Infographics Video Case Study Print 100

Barokas

JULY 3, 2019

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). Another study reinforced the importance of quality content. Remember to gate it.

Case Study 100

Case Study B2B Survey Infographics 100

Waxing UnLyrical

OCTOBER 7, 2019

Case studies. Infographics. The goal is to keep visitors and customers coming back to the brand. It’s a gateway for generating natural inbound links as well as building outstanding content on a brand’s website. As consumers become more familiar with a brand, awareness increases. White papers.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Sword and the Script

JUNE 11, 2019

Deciding to gate something is a case-by-case decision. I like to see things like case studies and infographics freely accessible. You’re playing the long game – attracting with breadcrumbs of helpful content until leads have wandered deep into your brand and the purchase process.”.

B2B 137

B2B Mobile Content Marketing SEO 137

The Stalwart Blog

DECEMBER 18, 2015

Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. ▪ A notable 61% of respondents said they are using influencers and brand advocates to help amplify their content, reach new audiences and increase engagement.

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60

5W PR

NOVEMBER 2, 2016

PR is also ideal for releasing case studies and testimonials that highlight how others have benefited by using your product or have used your product in a new, innovative way. It’s a common fallacy that PR is great for increasing brand awareness but not so great for actually converting people into shoppers.

Publicity 87

Publicity Case Study Infographics Energy 87

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. People engage with brands they feel they can trust.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Those are standard brand awareness goals. We did a whole reboot on our brand voice,” said John Fox, executive director of content. That was an evolution for us.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.

B2C 52

B2C Case Study B2B Infographics 52

Contently - Strategy

DECEMBER 29, 2022

Customer marketing if the asset is a case study. Promoting a new blog post or infographic on the company’s social media, starting with the channels that best align with your target audience. Your KPIs will look different for building brand awareness, generating leads, driving sales, and retaining customers post-sale.

eBook 137

eBook Product Launch Software Internal 137

prTini

NOVEMBER 7, 2014

Get it Done: 35 Habits of the Most Productive People (Infographic). Lessons for Brands from the Midterm Elections. Want weekly PR case studies delivered directly to your inbox? The 50 Most Innovative Companies of 2014: Strong Innovators Three Times More Likely To Rely On Big Data Analytics. S ign up today !

Pinterest 59

Pinterest Case Study Big Data Infographics 59

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” The cost of B2B marketing content. 34% said ebooks. to approximately $5.5

B2B 146

B2B Marketing Survey Software 146