Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Visuals need to be on brand.

Case Study 117

Case Study Study Video Writing 117

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.

Instagram 333

Instagram B2B B2C Case Study 333

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. They promote the brand voluntarily. FIND BRAND ADVOCACY OPPORTUNITIES WITH PROWLY What is brand advocacy?

Branding 104

Branding Brand Employee Case Study 104

Remote PR Jobs

FEBRUARY 25, 2025

Public relations isnt just about press releasesits about building relationships and creating a trustworthy brand. Whether you're a freelance PR pro or part of a remote team, a strong public relations strategy is essential for managing your messaging, handling crises, and getting media coverage.

Strategy 155

Strategy How To Crisis Management Crisis 155

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. I mean, who wanted or needed frank media literacy advice from a frozen steak food? Makes sense, right?

Social Media 198

Social Media Branding Brand Employee 198

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 175

Survey Social Media Consumer Media 175

Remote PR Jobs

JULY 11, 2024

In today's saturated market, brands face the challenge of rising above an ever-increasing number of competitors. However, one universal strategy to ensure your company stands out is to humanize the brand , imbuing it with a unique personality that resonates with target audiences. They know what they are and they own it. Innovative?

Branding 213

Branding Brand Storytelling Airlines 213

Sword and the Script

DECEMBER 3, 2024

It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. According to a press release , AlphaMetricx delivers “AI with custom large language models (LLMs) to identify expert media insights, streamline workflow, and provide a customized user experience.”

Software 176

Software Measurement B2B Training 176

Deirdre Breakenridge

OCTOBER 30, 2017

Jeff Bezos said that your brand is what people say about you when you’re not in the room. The first step in boosting your brand is understanding what’s currently out there. Map out what social media accounts you still have, how you want them to work for you, and how they can be used to reach your target audience.

Branding 229

Branding Brand Pinterest Instagram 229

Communications Conversations

MARCH 4, 2022

Eventually, it got Corey Smale , the social media manager at PBR who made the tweet, fired. In case you’re wondering, yes, he did it on purpose. He did it on purpose because he was trying to generate interest and awareness for the brand. Isn’t that the holy grail in social media marketing?

Social Media 149

Social Media Case Study Strategy Media 149

PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. It’s an amazing tool to use to grow your brand. I reflect that in my brand.

Social Media 130

Social Media How To Branding Brand 130

Shift Communications

JULY 19, 2017

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week. Media training. Owned media/messaging. Media relations. Email marketing.

Case Study 118

Case Study Crisis Management Crisis Study 118

Deirdre Breakenridge

MAY 23, 2017

There are some great editorial calendar and social media calendar templates on HubSpot. Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Be Realistic with Your Time for Social Media. Use Guest Bloggers.

Blogging 282

Blogging Case Study Social Media Instagram 282

PR for Anyone

JUNE 22, 2021

PR Client : Jeff Hunter, Influencer and Branding Expert, JeffJHunter.com. Successful PR Topic : Using Jeff’s expertise in social media to share how to use social media effectively. It is very common for people to be using social media for both themselves personally and for their businesses.

Social Media 130

Social Media How To Branding Brand 130

5W PR

NOVEMBER 20, 2024

As K-beauty continues its rise in popularity worldwide, more Korean beauty brands are expanding into the U.S., Partnering with a PR agency like 5WPR can be pivotal for K-beauty brands looking to stand out. Here’s why a PR strategy matters and how it can help brands flourish stateside. million weekly views—a 622.9%

Branding 78

Branding Brand Communications Marketing 78

5W PR

APRIL 2, 2025

Social media influencers now play a central role in helping fintech brands build credibility and connect with younger audiences who might otherwise tune out financial services messaging. Review their past branded content to assess how naturally they integrate sponsorships. The campaign generated: 4.2

Marketing 78

Marketing Financial Case Study Education 78

5W PR

MARCH 8, 2025

Personal branding shapes how event organizers, audiences, and industry peers perceive you as a lifestyle event speaker. Many speakers focus solely on stage presence, but your offstage brand presence determines which stages you’ll reach. Establishing Your Digital Foundation Your online presence serves as a 24/7 brand ambassador.

Branding 78

Branding Brand LinkedIn Case Study 78

Communications Conversations

MARCH 9, 2022

Encouraging employees to share content on social can be significantly more cost-effective than upping your ad spend. And, these programs can have a big impact on recruiting–which is front-and-center for almost every brand right now. We don’t have a lot of data or case studies to go on. What about Salesforce?

Employee 183

Employee Social Media Media LinkedIn 183

Deirdre Breakenridge

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong. Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong. Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Contently - Strategy

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 85

Storytelling Marketing Travel Case Study 85

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Social Media & Community Management. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Prowly

FEBRUARY 26, 2025

The traditional approach to public relations is known to focus on press releases and curating perfect media lists. You know, securing coverage hoping for brand awareness and online presence to just organically follow. Branded search growth - how many people are searching for you on their own?

Digital PR 104

Digital PR Case Study SEO Measurement 104

Remote PR Jobs

JULY 19, 2024

Trade Shows: These e vents where businesses showcase their products or services may offer an opportunity to connect directly with individuals or organizations in need of PR services to promote their brand and manage media relations.

Case Study 227

Case Study Conference Local Trade Shows 227

5W PR

OCTOBER 22, 2024

By carefully managing its public image, a company can build trust, enhance brand loyalty, and ultimately drive business success. Implementing successful corporate PR strategies is essential for building a positive brand image, fostering trust, and achieving business success.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Prowly

OCTOBER 23, 2024

Problem Dawn Jones is the Founder of Pressed Fresh Collective, a PR and brand-building agency working to help independent artists succeed. In some messages, she mentions the journalist’s recent social media activities; in others, she references the journalist’s article and adds a link.

How To 211

How To Pitching Analytics Software 211

The Proactive Report

DECEMBER 11, 2024

As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling. info@meritusmedia.com The post 5 PR Trends for 2025: The Evolving Communication Landscape appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Trends 130

Trends Communications Storytelling Analytics 130

Buzzstream

DECEMBER 6, 2024

Media Requests on Social Media The best, most direct, tool-less alternative to HARO/Connectively is to monitor media requests on social platforms like X or BlueSky by hashtag. In this instance, a case study is a real-life use case to back up the results of your story vs a case study like youd find on BuzzStream.

Case Study 116

Case Study Pitching B2B Tools 116

Melissa Agnes

APRIL 15, 2014

Why is it so often that we find airlines at the heart of published gaffes and thoughtless (with major repercussions) posts to social media? DO NOT do this – or anything like it – from your organization’s Twitter (or other social media) account(s). Case Studies' The oh-so-important lesson.

Airlines 243

Airlines Case Study Policies Reputation 243

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Owned Media & Content Strategy. Media Monitoring & Analysis.

Training 370

Training Media Training Crisis Communications Reputation 370

Sword and the Script

AUGUST 13, 2024

In a space that’s long been accused of sounding similar, a little creative flare inherently will set one brand apart in a sea of sameness. This is because creative brands are memorable brands and “memorable brands capture 90% of sales due to strong pre-purchase awareness.” Ads made $$. Why grasshopper? “A

Creativity 103

Creativity B2B Examples Marketing 103

ImPRessions - Crenshaw Communications

MARCH 3, 2022

They can also build credibility and visibility for their brands by taking a booth. The earned visibility can drive brand differentiation, help recruitment, reinforce a leadership positioning, and even influence buyer decisions. B2B media outlet Demand Gen Report produces this and the winter B2B Marketing Exchange events annually.

Conference 304

Conference B2B Case Study Content Marketing 304

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . After all, on some social networks like Twitter, you don’t have to be “friends” with someone to listen in to what they are saying and engage with them. Your product or service brand name (if different).

How To 198

How To Instagram Social Media LinkedIn 198

5W PR

OCTOBER 14, 2024

Public relations (PR) offers a strategic method for enhancing brand visibility, establishing credibility, and driving business growth. With effective PR strategies, companies can enhance brand awareness, generate leads, stand out from competitors, manage crises, and attract investors.

B2B 78

B2B Company Publicity Media Training 78

PR 20/20

SEPTEMBER 29, 2020

Brands will need to become more human. Social media : All social media marketing ran through HubSpot. The Results: From a Pilot Blog to a Global Media Brand. Thanks to HubSpot, Marketing AI Institute has grown from a simple blog into a global media brand. Career paths will evolve.

Case Study 92

Case Study Study Branding Brand 92

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214