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Brands Tackling Social Issues

5W PR

Consumers take in many considerations leading up to their purchase decisions. According to 5W’s 2020 Consumer Culture Report , some consumers are influenced when a brand aligns with a cause they’re passionate about (83%), and others would like to see a CEO of a company speak out on issues they care about (76%).

Brand 157
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How Covid has impacted the climate change conversation on social

NewsWhip

With the dovetailing of these two occurrences, 2020 was on track to be the year that brands, climate, and investment came together. How the brand conversation changed on Facebook. Highly engaged Facebook posts on climate change from brands in 2019. Highly engaged Facebook posts on Covid donations from brands in 2020.

Chemicals 148
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Communicating Sustainable Practices in Your Fashion Brand

5W PR

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. There are some ways that fashion brands can effectively communicate their sustainable practices.

Fashion 88
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Has Gatorade Diluted its Brand?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. billion make it the best-selling non-private-label brand water in the nation.

Brand 84
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Exploring the Future of Beauty: Insights from the Allure Best of Beauty Live Event 2024

5W PR

These sessions highlighted the growing demand for expert-led content in the beauty industry, as consumers increasingly turn to professionals for guidance on enhancing their routines. The minimalist approach to makeup and hair care has gained traction as consumers prioritize healthy, glowing skin and effortlessly styled hair.

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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. No surprises here every brand has a Facebook page and is on “the Twitter.” Retailers inherently understand the incredibly value of going direct-to-consumer, especially in this highly competitive space. Yeah, not many.

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A Modern Approach to Holistic Oral Care

5W PR

Instead, it’s better to consume crunchy vegetables, because their fibrous roots are able to scrub away plaque. This wisdom comes from the top down, dentists and holistic oral care brands are the starting stages of spreading this information. It also acts as an enrichment to their overall oral health.