PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? And people still faxed pitches! Highly-targeted story angles. Social activism.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. I understand more about a media company’s ins and outs and the structure and challenges they face. Contact us here.

Media Relations 69

Media Relations Media Insurance Insurance 69

Reputation Us

APRIL 17, 2019

Concurrent to her career in marketing communications, Hanson has worked as a yoga instructor in Portland, Oregon for 10 years, becoming a well-known industry expert on health and well-being. Additionally, Hanson is heavily involved in nonprofit work as the recent Past President of the Docent Council at the Portland Art Museum.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. Dawn Buzynski leads the award-winning public relations team at Strategic America.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. When I first left my corporate job, I could not believe how much business was out there for someone who had strong media relations skills and good crisis experience,” Susan says.

Meeting 91

Meeting Retail Groups Hotels 91

Burrelles Fresh Ideas

AUGUST 2, 2023

The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 75

Radio Television Media Local 75

5W PR

APRIL 9, 2019

It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing. This may not be a good approach for every business, but it may also be worth exploring if a business finds they need a fresh way to connect with their customers and community.

Consumer 60

Consumer How To Advertising Advertising 60

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PRSay

NOVEMBER 2, 2017

The committee recently hosted a webinar for program faculty to discuss trends in strategic communications and best practices in teaching the course. Oppe begins with branding and helps students craft their personal narrative. She also employs nonprofit organization examples and often draws on other WVU faculty.

Communications 121

Communications Case Study Training Reputation 121

Waxing UnLyrical

DECEMBER 4, 2018

In simple terms, influencer marketing is word-of-mouth marketing where third-party persons with an established and engaged audience share information about brands they like or don’t like. Leveraging the power of influencers is much like leveraging the power of the media. Does the content on their social channels support our brand?

Trends 77

Trends Marketing Real Estate Public Affairs 77

Solo PR Pro

SEPTEMBER 28, 2022

In 1985, Mary took a break from her public relations work to serve as the statewide volunteer coordinator for Bob Packwood, a U.S. It was a brand-new component of my career,” she explains. In Alaska, she learned a lot about communicating with, and telling the stories of, different cultures. Giving back to the PR industry.

Meeting 52

Meeting Nonprofit Groups Advertising 52

Bianchi Biz Blog

MARCH 7, 2022

At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. The sources I grew to know in the space weren’t fatigued by media questions yet and seemed genuinely excited to share what they know. Once I graduated, I had to make the choice: newspapers or trade pubs.

Meeting 83

Meeting Automotive Media Transportation 83

Ethical Voices

SEPTEMBER 26, 2022

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. The most important ethics priority for healthcare communicators. I did a stint in the nonprofit sector, which I want to say, if you really want to get to know a community, the nonprofit sector is something you should do.

Healthcare 68

Healthcare Ethics Communications System 68

Solo PR Pro

MAY 24, 2022

Gayle, who considers award submissions to be somewhat of a specialty, turns to three main sources: Professional and industry groups Community groups — such as civic associations, nonprofits or the local Chamber of Commerce Media outlets. But there are several other places to look for award opportunities that may be a good fit.

How To 52

How To Groups Writing Local 52

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Kristen Felegy, People Incorporated, communications and marketing manager.

Transportation 122

Transportation Social Media Corporate Agency 122

Waxing UnLyrical

APRIL 22, 2016

They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!); A4: Brands should be ready to compensate. In the old days we called it identifying your key audience. measurepr.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Waxing UnLyrical

OCTOBER 4, 2017

Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. “Stick to the sensibilities of earned media.” ” Want to hazard a guess at how “earned media” is making its living these days, Alan? Notice a common thread here?

Internal 43

Internal International YouTube Nonprofit 43

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

FEBRUARY 16, 2011

They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. Whether it’s Facebook, Twitter, a blog, an online community, you name it – we can reach them directly. We don’t have to depend on traditional media to do so. But I digress. Far from it.

Publicity 107

Publicity Media Case Study Nonprofit 107

Waxing UnLyrical

JULY 30, 2014

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Believing that “growth hacking” is the way to build your user base, community, or marketing program is a very dangerous idea. Image: daryjeki via Tumblr, CC 4.0.

Viral 100

Viral Community Nonprofit Social Media 100

Waxing UnLyrical

APRIL 2, 2016

Today, social media doesn’t raise eyebrows the way it used to. Brands know that these channels need to be a part of our communication spectrum. So if the company can create brand experiences for customers and merchants that speak to how unique and valuable its card membership is , it’s more than halfway there.

Strategy 40

Strategy Case Study Community Creativity 40