Cision

NOVEMBER 12, 2015

According to the Aberdeen Group, 43 percent of brands that use video for marketing are able to perform (positively) across all channels. Even though video will account for 80 percent of all consumer Internet traffic by 2019, some businesses are still hesitant to use this powerful content marketing tool. Do You Have the Right Tools?

Video 120

Video Strategy Marketing YouTube 120

PR in High Definition

JANUARY 16, 2019

How many of them are people you know and how many are brands, influencers, ads or celebrities? Among the other content, I had two paid ads, one celebrity, five influencers, and one brand. YouTuber Bobby Burns describes himself as the ‘poster child for internet burnout’. The ethics of influencer PR. How can we do better?

Instagram 67

Instagram Ethics YouTube Social Media 67

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. It’s important to remember that journalists and influencers don’t serve a brand’s business objective, they serve their readers. You’re Sponsoring an Event.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? What is the most difficult ethical challenge you ever confronted?

Ethics 81

Ethics Data Crisis Apparel 81

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Some quick statistics: Millennials turn to YouTube for instructions. Who are the major YouTube influencers in your sector or specialty? Growth in traffic, volume and influence. Variety of platforms.

Video 120

Video Trends YouTube Television 120

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .

Media 88

Media Data Reddit Crisis 88

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Communications Conversations

NOVEMBER 17, 2016

And, there are ethical boundaries many companies would prefer not to cross. Because these kids communicate and consume media much differently than the generations before them. Gen Z watches a LOT of video–most of it on YouTube. According to recent research, 93 percent of Gen Z’ers visit YouTube at least once a week.

Communications 60

Communications Mobile Radio YouTube 60

MaccaPR

MAY 28, 2015

(Source: Hyundai YouTube ). million views on YouTube? Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty?

Film 48

Film Marketing YouTube Advertising 48

MaccaPR

JULY 2, 2014

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. after Google, Facebook, YouTube, Yahoo and Amazon? First and foremost, make sure you''re aware of any presence your company or brand may already have. Source: The Atlantic ).

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Cision

SEPTEMBER 10, 2015

Approximately 60 percent of YouTube video viewers are not from the same country as the content creator , and as more countries expand internet usage, that proportion is certain to increase. Prepared for a brand crisis? Or does the employer have a responsibility to track the data itself and take action?

Trends 120

Trends Mobile Web System 120

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 191

Marketing Content Marketing Data Social Media 191

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? 2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

Cision

NOVEMBER 6, 2017

Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world. But they can act quickly, the way YouTube did when it discovered that top search results were riddled with conspiracy theories and misinformation. What Are Consumers’ Responsibilities?

Google 225

Google Facebook Wikipedia Engineering 225

Newsfile

JANUARY 30, 2024

Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide. Meta’s Reels are viewed 200 billion times a day and YouTube Shorts are the trend to watch in 2024. Share of Voice : Compares your brand’s mentions against competitors. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

5W PR

JUNE 6, 2022

Consumer Focus. This consumer-focused trend has become a lot more popular as of late, and it gives way to a lot of public relations opportunities for companies. More specifically, the work ethic that many people have has been changing drastically as many have started blending their living and office spaces together.

Trends 88

Trends Data SEO Consumer 88

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. For brands, however, it means a paradigm shift. Brands and advertisers have long relied on cookies to learn more about users’ location, interests, and buying behavior.

Privacy 124

Privacy Google Advertising Advertising 124

PR in High Definition

JANUARY 8, 2018

We are not far off a major breakdown between consumer-business relationships at the rate we’re going. Last year Uber was hacked and hid it, YouTube allowed sexualised remarks to be left alongside content featuring children, Google was sued for gender discrimination and that’s only a handful of last year’s scandals in the tech sector.

Privacy 82

Privacy Branding Brand YouTube 82

Contently - Strategy

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online.

YouTube 112

YouTube Instagram Ethics Film 112

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Media bias and PR ethics. That is, yes. always or “never”).

Survey 117

Survey Measurement Public Affairs Storytelling 117

Flatiron Communications

MARCH 25, 2015

“ Adventures in Consumer Technology ” now has 10,000+ followers and scores of tech-savvy contributors. Is it even ethical for a writer at a journalistic enterprise vs. a YouTube star to even think of such things? The Flack Blogging Content Marketing Medium.com Personal Branding PR salesforce'

Content Marketing 28

Content Marketing Marketing Enterprise YouTube 28

Mindful Marketing

JULY 26, 2019

In an age of artificial intelligence and deepfakes, it’s not surprising that some brands are promoting themselves using people who aren’t people. The avatar’s carefully curated personal brand has made her alluring to millions of real-life fans , including more than 43,000 subscribers on YouTube and over 1.6

Ethics 70

Ethics Consumer Reputation Corporate 70

Mindful Marketing

OCTOBER 5, 2019

billion views on his YouTube channel Ryan Toy Review. However, Ryan’s YouTube channel is just part of his ever-expanding commercial influence. Other signs of his great popularity are branded products, including a “a Ryan Kaji action figure , T-shirts and a plastic dinnerware set.”

YouTube 81

YouTube Television Advertising Advertising 81

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Community Data 164