Stephen Waddington

JUNE 30, 2021

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Data on the adoption of voice technologies by consumers is hard to find. That has changed thanks to the Voice Consumer Index published by Vixen Labs in partnership with the One Voice Network. Voice has high levels of awareness.

Hotels 138

Hotels Travel Engineering Privacy 138

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Branding 149

Branding Brand Storytelling B2B 149

Shift Communications

JANUARY 30, 2020

A version of this post originally appeared on the NATIONAL Public Relations blog , an AVENIR GLOBAL company. . The parallels drawn between the Wuhan coronavirus and SARS prompted us to reflect on some significant changes since these past threats in how our society consumes and expects information. Complexity demands clarity.

Trends 127

Trends Publicity Communications Tourism 127

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. Advanced Machine Learning.

Hotels 198

Hotels Mobile Travel Technology 198

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

Every so often a public relations team comes up with PR stunt that earns stellar media coverage. But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed.

Branding 136

Branding Brand Local Hotels 136

PRSay

APRIL 28, 2021

It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. What impressed me was her knowledge and approach to public relations. She had a surgical focus for managing a wide array of client needs, from launching a new brand to strategically navigating a client through crisis communications.

Hotels 205

Hotels Study Crisis Crisis Communications 205

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

NewsWhip

MAY 25, 2021

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . NewsWhip was a great addition with real-time stories and insights across a variety of topics informing content, activations, brand strategies, and on-property pull-through.

Travel 109

Travel Data Industry Hotels 109

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports.

Film 126

Film Marketing Sports Hotels 126

Agility PR Solutions

JULY 25, 2018

When Mexican vacation and hospitality company Original Group invested $54 million to relaunch Temptation Cancun Resort, one of the first hotels in Cancun, in December 2017, the company engaged Newlink for a 22-month communications campaign.

Hotels 60

Hotels Branding Brand Groups 60

Landis PR

JULY 29, 2024

In this week’s blog, we are featured in Public Relations Global Network ‘s Faces and Markets of PRGN. Key expertise of Landis Communications With over 33 years of experience, Landis Communications has touched on many industries and represented the biggest brand names in the U.S. Click here for the original blog.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Burrelles Fresh Ideas

MARCH 19, 2024

Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business. Hotel prices, however, have remained relatively stable, experiencing a marginal increase of only 0.7% since last year. year-over-year increase through January.

Travel 92

Travel Trends Tourism Transportation 92

Cision

MAY 4, 2017

But, there are often more simple, overlooked steps we can take to communicate faster, more effectively and enact more change than public relations has ever been able to before. 4) Brands shouldn’t leave experiences to chance – experiences should be designed. 2) More mindfulness, less strategy. 5) Be truthful. Be engaging.

Communications 209

Communications Hotels Technology Tools 209

David PR Group

MARCH 25, 2020

Same thing with hotels. What will consumers and business owners need? Pandemic and Your Brand) appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. Eventually, restaurants will reopen. Services will be offered again (and hopefully I will be able to get a haircut.)

Branding 61

Branding Brand Hotels Meeting 61

Landis PR

JULY 11, 2022

In return for a paid placement or some other sort of quid pro quo (product, free hotel nights, etc.), I bought into that idea and set up influencer agreements with everyone from the Property Brothers to hotel reviewers and tech gurus. Instead, we cherry-picked influencers and media who followed the brand we were representing.

Marketing 59

Marketing Hotels Social Media Consumer 59

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. We are one of very few agencies to offer this service.

Marketing 107

Marketing Newspapers Print Local 107

PR in High Definition

JUNE 27, 2017

Over the past three years, virtual reality (VR) has evolved from a lab experiment to a platform for the media and consumers to engage with. Due to the immersive nature of VR, brands can give people an incredibly powerful experience. But is it too early for brands to invest in VR? Bad content will kill VR. Not yet, anyway.

Branding 63

Branding Brand Hotels Storytelling 63

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 96

Travel Hotels Storytelling Content Marketing 96

Bianchi Biz Blog

JUNE 15, 2023

The show opens to the public Saturday, Sept. According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Brand-specific tracks from Jeep, Ram and Ford will return, along with new experiential activations.

Automotive 77

Automotive Mobile Technology Transportation 77

ImPRessions - Crenshaw Communications

MAY 19, 2016

Those who labor in public relations should thoroughly think through the potential pitfalls of any campaign, but when orchestrating programs around this holiday, it’s more important than ever to be extra vigilant, as the stakes tend to be high. Missing the forest for the trees.

Hotels 174

Hotels Retail Creativity Reputation 174

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. Any organization that wants good publicity or a leg up on their competition is an organization that needs PR. Who Needs It? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Save your spot: CES exhibit space fills up fast.

Mobile 74

Mobile Technology Automotive Trade Shows 74

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. Any organization that wants good publicity or a leg up on their competition is an organization that needs PR. Who Needs It? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. Any organization that wants good publicity or a leg up on their competition is an organization that needs PR. Who Needs It? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . How can they overcome them?

Television 120

Television Travel Tourism Pitching 120

The Hoffman Agency

NOVEMBER 12, 2020

We’re now witnessing — off the back of mass disruption — the comeback of the humble QR code and the public finally embracing the technology. Widespread adoption of the code has created awareness and understanding among the public and has turned them from gimmick to necessity. NHS “Test and Trace” QR codes in London pubs.

System 74

System Mobile Hotels Retail 74

David PR Group

NOVEMBER 14, 2014

A consequence and perk of being a blogger is that you often get solicited by public relations and marketing people. The event was sponsored by Intercontinental Hotels and Bacardi , and the publicized goal was to choose a signature specialty cocktail that will be showcased in the hotels next year. Let’s drink to it!

Hotels 71

Hotels Marketing Strategy Advertising 71

wiredPRworks

APRIL 27, 2020

Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling? Prior to joining AMA, Russ Klein quarterbacked teams for many of the world’s foremost brand names. Are the 4Ps ready for a makeover?

Storytelling 52

Storytelling Branding Brand Marketing 52

Prohibition

DECEMBER 22, 2021

The clarification did little to avert the massive backlash the brand received. They admitted that it intended to shock, but never to offend any consumers. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign! Twitter Made Us All Facepalm.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. They are up more than 300% over last year.

Travel 40

Travel Tourism Airlines Hotels 40

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 86

Mobile Technology Automotive Meeting 86

Communications Conversations

JANUARY 10, 2023

2 – Monica Gratzker, Post Consumer Brands. And he’s one of just a handful in town to work in the Employer Brand marketing area, so I’d be curious to hear more about that at BCBSMN. 12 – Quinn Anderson, Radisson Hotel Group. I’ve been at this (formally and publicly, at least) for 6+ years now.

Real Estate 60

Real Estate Meeting Hotels Exercises 60

Bianchi Biz Blog

JUNE 17, 2021

3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. If not, contact the Consumer Technology Association (CTA) to get your spot. Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. 5-8, 2022, with Media Days Jan.

Technology 86

Technology Automotive Trade Shows Hotels 86

5W PR

MARCH 21, 2017

It’s been a week since brands and companies from across the globe unveiled their newest launches and innovations at Natural Products Expo West 2017. Gaea’s now giving other snack brands a run for their money by elevating the quality of the C-store product game. market from Greece. Answer: yes.

Hotels 90

Hotels Trends Energy Consumer 90

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

Solo PR Pro

SEPTEMBER 21, 2021

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. When Carson Stoga’s work in the tech startup space began to slow down, they pivoted focus to other direct-to-consumer clients.

Meeting 91

Meeting Retail Groups Hotels 91

Landis PR

JUNE 21, 2022

Note: This is a reposted blog by our Public Relations Global Network partner, Bianchi PR. If your brand is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you should act now and act fast. Photo courtesy of Pexels. For the original blog, please visit here.

Company 52

Company Technology Hotels Meeting 52