Agility PR Solutions

OCTOBER 9, 2023

Brands and marketers are trying to be extra nice leading up to the 2023 holiday shopping season because they really need Santa to deliver this year. But economic vulnerability means consumers will be looking for price markdowns, special deals and promotional offers.

Retail 106

Retail Branding Brand Consumer 106

Agility PR Solutions

APRIL 12, 2023

As retailers and brands respond to new demands for seamless customer experiences, the mobile app is taking center stage. New research from mobile app experience firm Airship sheds light on consumer […] The post Consumers turning to brand and retailer apps to streamline in-store shopping—is your app optimized?

Retail 78

Retail Consumer Mobile Branding 78

Agility PR Solutions

AUGUST 4, 2021

Brands and retailers are understandably nervous about the upcoming holiday shopping season—it’s unclear how consumers will shop, which product makers and shops they came to trust (or distrust) during the COVID crisis, and how they’ll interact with the ones with whom they choose to engage.

Retail 148

Retail Consumer Crisis Brand 148

5W PR

JANUARY 9, 2024

The retail landscape is ever-evolving, influenced by consumer behavior, technological advancements, and broader societal trends. As the world looks ahead to 2024, several key retail trends are poised to shape the industry. In 2024, retailers will focus on blending in-store and online shopping for a seamless experience.

Retail 78

Retail Trends Policies Consumer 78

Agility PR Solutions

JANUARY 12, 2022

Consumers’ expectations of brands and retailers have changed, and the buying journey has been forever altered—and from those shifts have come new expectations around customer service. The post Only 15% of retailers offer a differentiating omnichannel experience—which brands are leading?

Retail 147

Retail Branding Brand Customer Service 147

Agility PR Solutions

APRIL 23, 2023

Despite our increasingly digital world, where most brands are largely investing in digital methods to engage customers, it’s clear that physical stores still play a pivotal role in the customer journey for luxury shoppers, according to new Business of Fashion (BoF) research.

Retail 78

Retail Consumer Fashion Data 78

Agility PR Solutions

NOVEMBER 29, 2021

The pandemic has certainly redefined today’s consumer into a hybrid shopper who makes the best use of both online and physical stores—creating new challenges for both types of purchasing venues. The post Although consumers research purchases online, most trust local brands more than web brands appeared first on Agility PR Solutions.

Web 155

Web Local Consumer Branding 155

Agility PR Solutions

SEPTEMBER 13, 2020

Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM (pronounced Emblem).

Retail 142

Retail Branding Brand Study 142

Agility PR Solutions

JUNE 8, 2023

When it comes to brand loyalty, Gen Z is by far the toughest generation to win over. More complex and aware than previous age groups, these consumers cater to very specific criteria when choosing with whom to spend.

Retail 78

Retail Consumer Branding Brand 78

Agility PR Solutions

AUGUST 2, 2023

As July comes to an end, retailers and e-commerce continue to push through and find themselves amidst a fervent battleground, seizing every opportunity to vie for consumer attention and market share. In this context, this article will introduce the top 10 retail rankers overall TotalSocial, offline and online lists.

Retail 148

Retail Consumer Marketing Brand 148

5W PR

SEPTEMBER 16, 2024

As the holiday season approaches, beauty brands are likely wondering how to effectively promote and maximize retail partnerships. Strategic Media Pitching : Effective media pitching is key to securing high-impact coverage that links back to your priority retailers. Curious to see these strategies in action?

Retail 78

Retail Case Study Storytelling Creativity 78

Agility PR Solutions

DECEMBER 5, 2022

Following the pandemic-fueled disruption of 2021, retail brands made a strong showing this year for establishing emotional connections with consumers—the industry ranked third overall, behind technology & telecom, and media & entertainment, in the latest Brand Intimacy Study from marketing intimacy agency MBLM.

Retail 85

Retail Industry Branding Brand 85

Agility PR Solutions

MARCH 27, 2024

Even in an unstable economy, consumers overwhelmingly say they would fork over a few more dollars for products from brands and retailers that have a proven track record on sustainability support and action. New research from digital supply chain transformation firm Blue Yonder, which polled U.S.-based

Consumer 106

Consumer Retail Branding Brand 106

Agility PR Solutions

DECEMBER 19, 2023

Disruption dominated the business world in 2023, with AI shaking operations and process management to its core, and with macroeconomic conditions and consumer sentiment still in constant flux, 2024 will be a continued period of confusing signals and disruptive forces.

Retail 106

Retail Branding Brand Financial 106

Agility PR Solutions

JULY 25, 2021

New research from customer experience design firm Tallwave explores how consumer expectations and behaviors have shifted as a result of the COVID-19 pandemic, revealing that consumers want a choice for how they can interact with a brand, making retail hybrid experiences more important than ever.

Consumer 148

Consumer Branding Brand Retail 148

Agility PR Solutions

MARCH 10, 2022

Which brands do consumers consider to be their most loved? According to the fifth annual ranking of America’s “most loved” brands from Engagement Labs, which combines online social media listening and offline word of mouth social data with predictive analytics.

Apparel 148

Apparel Consumer Branding Brand 148

Agility PR Solutions

FEBRUARY 4, 2024

Technology advancements give retail marketers and communicators some terrific advantages when it comes to understanding consumers, but it’s a double-edged sword in other ways.

Consumer 96

Consumer Retail Branding Brand 96

5W PR

NOVEMBER 13, 2024

These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact. Privacy-First Practices With consumers and regulators increasingly demanding transparency and data protection, privacy has become a priority across the industry.

Advertising 143

Advertising Advertising Privacy Ethics 143

Agility PR Solutions

DECEMBER 10, 2019

Retailers are having huge success with social and influencer marketing—partly because retail is a highly social category, with many brands performing above average in driving online and offline consumer conversations, which makes the continued dominance of Amazon and Nike in the U.S. marketplace impressive.

Retail 135

Retail Leadership Branding Brand 135

Agility PR Solutions

SEPTEMBER 6, 2023

Despite consumers’ voiced concerns about inflation and finances, retail spend continues to grow and people continue to plan vacations.

Consumer 101

Consumer Retail Branding Brand 101

Agility PR Solutions

FEBRUARY 16, 2021

As retailers and brand marketers battle through COVID’s impact on consumer behavior, new research from customer journey orchestration and analytics firm Kitewheel explores key trends in the retail industry, providing recommendations on how brands can make the most of an evolving retail landscape.

Retail 144

Retail Trends Analytics Consumer 144

5W PR

OCTOBER 15, 2024

Launching a new consumer packaged goods (CPG) product in today’s competitive market requires a well-crafted marketing strategy. Creating a Strong Brand Identity A strong brand identity is essential for differentiating a CPG product from its competitors.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

OnePitch

DECEMBER 21, 2023

Gabriela Barkho is a Senior Reporter at Modern Retail covering e-commerce, CPG startups, DTC brands, marketing, and consumer VC funding.

Retail 78

Retail Pitching Consumer Report 78

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets. Retail media network – no longer just a buzzword but a market reality. One of ours is ad tech.

Retail 170

Retail Branding Brand Advertising 170

Agility PR Solutions

AUGUST 9, 2021

brands and retailers will be dealing with the collateral damage of the pandemic for some time—and in many ways, as a permanent part of the new normal. The post Consumers unmasked: New study reveals key buying triggers, as brand ethics become critical appeared first on Agility PR Solutions.

Ethics 147

Ethics Study Consumer Branding 147

Agility PR Solutions

NOVEMBER 16, 2021

With consumer retail habits and behaviors in a state of flux, brand and retail marketers can bet that some serious adaptation and agility will be necessary as we head into a “new normal” future.

Retail 146

Retail Trends Marketing Consumer 146

Agility PR Solutions

MAY 3, 2021

Amazon became an even bigger behemoth during COVID, with consumers turning to the company’s reliable delivery services, tailor-made for such a crisis. The post “Amazon Fatigue” opening new doors for brands and retailers appeared first on Agility PR Solutions. The firm’s survey of […]. The firm’s survey of […].

Retail 88

Retail Branding Brand Software 88

Agility PR Solutions

DECEMBER 13, 2020

With the holiday shopping season so crucial for retailers this year, you’d think that retail execs would be studying consumer preferences obsessively so their brands can go above and beyond to meet their needs. Senior retail […]. appeared first on Agility PR Solutions.

Retail 78

Retail Consumer Study Meeting 78

Agility PR Solutions

NOVEMBER 9, 2022

The post CMO Council study: Brands and retailers scrambling to meet demand for eCommerce delivery appeared first on Agility PR Solutions.

Retail 78

Retail Meeting Study Branding 78

Agility PR Solutions

AUGUST 21, 2023

When metaverse technology came within reach of brands and retailers early last year, consumers couldn’t wait to experience it in their shopping journeys, urging retailers to get on board with the tech ASAP. Just a few months later, the metaverse spark went out—or appeared to.

Retail 78

Retail Branding Brand Technology 78

5W PR

JULY 21, 2023

In the rapidly evolving landscape of retail, variety stores have faced significant challenges due to the rise of e-commerce giants like Amazon. These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors.

Retail 78

Retail Local Consumer Community 78

Agility PR Solutions

SEPTEMBER 6, 2022

The TotalSocial “Movers and Shakers” are consumer brands that showed the most improvement over the past year in driving the quantity and quality of consumer conversation—offline and online. The brands on our “Movers and Shakers” lists are very diverse. appeared first on Agility PR Solutions.

Consumer 148

Consumer Retail Technology Brand 148

Agility PR Solutions

SEPTEMBER 14, 2021

We’ve watched the progression of the COVID crisis, and its impacts on consumer behavior at every stage, but a post-mortem (almost) review can help brands and marketers figure out where we’re heading, and how to optimize their strategy.

Retail 78

Retail Consumer Infographics Crisis 78

Agility PR Solutions

NOVEMBER 19, 2023

There’s no lack of holiday excitement this year—and that includes buying gifts—but as the huge holiday-shopping weekend approaches, brands and retailers need to be aware that the rattles of inflation are still driving many consumer decisions this season, and they must be prepared to meet their unique needs, affirms new research from expert services (..)

Retail 96

Retail Meeting Consumer Brand 96

Agility PR Solutions

NOVEMBER 14, 2019

What do consumers want for Christmas this year? They just want retailers to figure out how to properly market to them, according to engagement tech firm RedPoint Global, which recently announced new research examining consumer opinions about the current state of holiday shopping.

Retail 94

Retail Consumer Study Brand 94

Prohibition

AUGUST 22, 2023

In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue.

Retail 62

Retail Marketing Measurement Product Launch 62

Agility PR Solutions

SEPTEMBER 27, 2023

Except perhaps for the perpetually ruling metric of price, brand loyalty in 2023 is largely determined by the convenience, safety and service components of brand and retailer websites.

Consumer 101

Consumer Retail Brand Branding 101