Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Content Marketing World. Content Marketing Conference. Confab, The Content Strategy Conference. Dates: September 3-6, 2019.

Conference 256

Conference Content Marketing Marketing International 256

Agility PR Solutions

JANUARY 7, 2021

The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing. The post How content marketing will humanize brand connections in 2021 appeared first on Agility PR Solutions. In this case, […].

Content Marketing 174

Content Marketing Branding Brand Marketing 174

PRSay

MAY 13, 2020

Now is the time for content marketing. Content marketing is your way of telling your story — one they’ll want to be part of. Content marketing is your way of telling your story — one they’ll want to be part of. It’s the predominant driver in modern marketing. But it’s not a commercial for your brand.

Content Marketing 202

Content Marketing Marketing Storytelling Leadership 202

Ronn Torossian

FEBRUARY 18, 2022

Companies that are looking to connect with leads, prospects, and consumers constantly need to create and share content that engages with those audiences across a variety of touchpoints. To do that, it’s best to use visual content marketing strategies alongside all other marketing campaigns.

Content Marketing 195

Content Marketing Strategy Marketing Consumer 195

Ronn Torossian

OCTOBER 20, 2020

Of the numerous quotes that could describe marketers and the future of content marketing, leadership author John C. COVID-19 has cast a huge shadow on content marketing strategies for CMOs planning strategies for […]. The post Content Marketing Trends for 2021 appeared first on.

Content Marketing 195

Content Marketing Trends Marketing Travel 195

Onclusive

FEBRUARY 16, 2021

In the past, the SMG Brand Marketing team wasn’t necessarily excited to share reports with the business, and the metrics SMG reported on rarely helped enhance content strategy. The post SMG Connects the Dots Between Content Marketing and Business Outcomes appeared first on Onclusive.

Content Marketing 195

Content Marketing Case Study Enterprise Marketing 195

ImPRessions - Crenshaw Communications

MAY 21, 2020

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. ” So what’s a brand to do? Early efforts were tentative, pretentious, or even shallow.

Branding 296

Branding Brand Advertising Advertising 296

Onclusive

JANUARY 19, 2021

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes. Director of Brand Marketing, SMG.

Content Marketing 195

Content Marketing Marketing Analytics Report 195

Agility PR Solutions

JUNE 27, 2023

The terms content marketing and brand journalism are often used interchangeably, which makes it confusing for a lot of people in the marketing industry. In this article, we will shed light on the disparities between content marketing and brand journalism, emphasizing the significance of grasping these differences.

Journalism 147

Journalism Content Marketing Branding Brand 147

Onclusive

OCTOBER 3, 2017

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? To help, AirPR asked leading CMOs, CEOs and marketing leaders to share a piece of advice on brand awareness.

Branding 246

Branding Brand eBook Leadership 246

Agility PR Solutions

NOVEMBER 22, 2021

Content marketing is a great approach for building a relationship with a target audience. Instead, consumers prefer to build a relationship, bond with a brand and feel they are purchasing goods and services from a relatable human. In the 21st Century, traditional sales tactics rarely yield fruit.

Content Marketing 172

Content Marketing Strategy Marketing Course 172

Cision

JANUARY 10, 2018

If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. True branding starts from within. Narrow Down Your Niche.

Branding 254

Branding Brand Web Content Marketing 254

Agility PR Solutions

JANUARY 11, 2022

Content marketing is one of the most successful strategies to boost organic traffic, conversions, and sales. Fortunately, some tricks can help brands create content that delivers results. The post 8 types of visuals your content marketing strategy needs in 2022 and beyond appeared first on Agility PR Solutions.

Content Marketing 183

Content Marketing Strategy Marketing Branding 183

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Onclusive

OCTOBER 9, 2014

Industry Insights & Trends brand journalism content content creation content marketing Matter Medium publisher publishing' On June 25th, Medium announced the hiring of Steven Levy, longtime technology writer at Wired, to be the editor-in-chief of an unnamed technology site associated with their platform.

Journalism 356

Journalism Content Marketing Technology Trends 356

Agility PR Solutions

OCTOBER 28, 2024

In today’s crowded media landscape, your brand cannot stand out through traditional PR tactics alone. And that is where content marketing comes in. If content marketing strategies for businesses are […] The post 5 powerful content marketing strategies to elevate your brand appeared first on Agility PR Solutions.

Content Marketing 103

Content Marketing Strategy Branding Brand 103

Cision

DECEMBER 4, 2017

As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. In fact, you can turn a brand crisis into a PR success if you act fast swiftly.

Crisis 271

Crisis Branding Brand How To 271

Contently - Strategy

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming.

Resources 140

Resources Content Marketing Healthcare Marketing 140

Agility PR Solutions

JUNE 23, 2022

Most of us just want to engage with brands we love. That’s where content marketing fits into […]. The post 6 often-overlooked content marketing mistakes appeared first on Agility PR Solutions. After all, not everyone on the internet wants or is ready to purchase something.

Content Marketing 135

Content Marketing Marketing Branding Brand 135

Agility PR Solutions

NOVEMBER 25, 2024

Generative AI is reshaping the landscape of content marketing and public relations by enabling more efficient workflows, personalizing customer experiences, and creating highly engaging content.

Content Marketing 109

Content Marketing Publicity Marketing Technology 109

Flack's Revenge

JUNE 29, 2022

It was a story on Medium by Solo Thought Leader author Diego Pineda called Content Marketing is Dying; Here’s why you need to Develop Thought Leadership Instead. But why is content marketing dying, Diego? My first reaction was, “give me a break! Another XXX is dead (or dying) story! More clickbait fodder.”

Content Marketing 156

Content Marketing Leadership Marketing Interviews 156

Agility PR Solutions

NOVEMBER 25, 2024

Content marketing plays a vital role in supporting public relations, while in turn, good PR is necessary to help promote content tied to your brand. This is why so many modern companies rely on their content creation process to build brand awareness and trust.

Content Marketing 103

Content Marketing Marketing Branding Brand 103

Agility PR Solutions

JUNE 18, 2024

For small businesses aiming to make a big impact, mastering the art of content marketing is crucial. By creating and distributing valuable, relevant, and consistent content, small businesses can attract and retain a clearly defined audience.

Small Business 113

Small Business Content Marketing Marketing Branding 113

Cision

APRIL 26, 2017

Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year. Mobile compatibility, video and image-based content, influencer marketing and social media as a journalistic resource were all cited as rising trends.

Infographics 266

Infographics Branding Brand Video 266

Contently - Strategy

MAY 13, 2024

Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. That vegan ramen brand that relentlessly stalks you around the internet because you looked up “quick plant-based recipes” one time ?

Content Marketing 109

Content Marketing Privacy Marketing Google 109

Agility PR Solutions

NOVEMBER 20, 2024

Currently, content marketing is the main function of modern digital marketing. Brands invest in high-quality content, like social media postings, blog articles, videos, and lectures. Content marketing grew quickly. It improves awareness of the company, educates customers, and turns leads.

Content Marketing 109

Content Marketing Industry Marketing Education 109

ImPRessions - Crenshaw Communications

MARCH 3, 2022

They can also build credibility and visibility for their brands by taking a booth. The earned visibility can drive brand differentiation, help recruitment, reinforce a leadership positioning, and even influence buyer decisions. B2B Sales & Marketing Exchange (August, Boston). Sponsors are a who’s who of big B2B tech brands.

Conference 304

Conference B2B Case Study Content Marketing 304

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

Branding 195

Branding Brand How To Reputation 195

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Use cases go from brand monitoring to event sponsorship ROI, user-generated content identification and product research.

Training 399

Training Video Analysis Data 399

Agility PR Solutions

MARCH 26, 2024

It forms the narrative of who you are as a brand. Your content is the difference between you and every other business in your niche. Content marketing can potentially […] The post Telling your story, amplifying your reach: The power of content marketing for startups appeared first on Agility PR Solutions.

Content Marketing 113

Content Marketing Marketing Branding Brand 113

Onclusive

JUNE 24, 2020

Many professionals are eager to be viewed as thought leaders in their industry, and authoring pieces is a great way for them to expand their personal brand. Once your content has been published it’s up to you to do everything possible to help your audience find it. Amplify your message. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

Contently - Strategy

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Below is an example of how heritage skincare brand CeraVe did just that.

Content Marketing 95

Content Marketing Trends How To Travel 95

Agility PR Solutions

JUNE 15, 2020

As the COVID crisis drags on, consumers have become more conservative with spending and more selective on what and where to purchase—and new research from PR and content marketing firm Media Frenzy Global reveals that brands that want to remain vital need to do a better job of communicating.

Consumer 171

Consumer Branding Brand Crisis 171

Contently - Strategy

AUGUST 11, 2022

As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. Focus on big ideas and big rocks.

Content Marketing 135

Content Marketing Marketing Consumer Strategy 135

Contently - Strategy

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? With more creativity in marketing assets.

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

Onclusive

DECEMBER 6, 2019

The conference is currently calling for keynote speakers, but one that they have announced already is Abigail Posner, Head of Strategy at Google’s Brand Unit. Marketing AI Conference (MAICON). Content Marketing World. The post The 15 Best PR and Marketing Conferences to Attend in 2020 appeared first on Onclusive.

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Conference Marketing Case Study Measurement 329