Agility PR Solutions

NOVEMBER 25, 2024

Generative AI is reshaping the landscape of content marketing and public relations by enabling more efficient workflows, personalizing customer experiences, and creating highly engaging content.

Content Marketing 105

Content Marketing Publicity Marketing Technology 105

Agility PR Solutions

NOVEMBER 20, 2024

Currently, content marketing is the main function of modern digital marketing. Brands invest in high-quality content, like social media postings, blog articles, videos, and lectures. Content marketing grew quickly. It improves awareness of the company, educates customers, and turns leads.

Content Marketing 105

Content Marketing Industry Marketing Education 105

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. Setting Common Goals Both PR and content teams should work toward shared objectives that support business growth.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Onclusive

MARCH 18, 2019

Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand? How to establish benchmarks for your PR and content marketing efforts. Best practices for reporting ROI. COMPLETE FORM TO DOWNLOAD.

Content Marketing 284

Content Marketing Measurement Case Study Strategy 284

Contently - Strategy

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

LinkedIn 95

LinkedIn Examples Brand Branding 95

Agility PR Solutions

NOVEMBER 25, 2024

Content marketing plays a vital role in supporting public relations, while in turn, good PR is necessary to help promote content tied to your brand. This is why so many modern companies rely on their content creation process to build brand awareness and trust.

Content Marketing 100

Content Marketing Marketing Brand Branding 100

Contently - Strategy

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. You can even use these moments as an opportunity to refresh existing content.

Content Marketing 92

Content Marketing Trends How To Travel 92

Sword and the Script

NOVEMBER 12, 2024

I do love how all the marketing and PR people that 'don't do politics' suddenly, all have marketing and PR lessons from the election. If marketing and PR have a superpower – that’s it – it’s the ability to train your mind to put what you think aside and look at things from your audience’s perspective.

Marketing 217

Marketing Software Training B2B 217

5W PR

DECEMBER 28, 2024

In the ever-evolving landscape of the gambling industry, content marketing has emerged as a powerful tool for casinos to engage with players both online and offline. To capitalize on this trend, casinos must adopt a robust online content marketing strategy.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Hashtag: #CMWorld.

Conference 256

Conference Content Marketing Marketing Internal 256

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

PRSay

MAY 13, 2020

Now is the time for content marketing. Content marketing is your way of telling your story — one they’ll want to be part of. Content marketing is your way of telling your story — one they’ll want to be part of. It’s the predominant driver in modern marketing. But it’s not a commercial for your brand.

Content Marketing 201

Content Marketing Marketing Storytelling Leadership 201

Contently - Strategy

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Ronn Torossian

FEBRUARY 18, 2022

Companies that are looking to connect with leads, prospects, and consumers constantly need to create and share content that engages with those audiences across a variety of touchpoints. To do that, it’s best to use visual content marketing strategies alongside all other marketing campaigns.

Content Marketing 195

Content Marketing Strategy Marketing Consumer 195

Ronn Torossian

OCTOBER 20, 2020

Of the numerous quotes that could describe marketers and the future of content marketing, leadership author John C. COVID-19 has cast a huge shadow on content marketing strategies for CMOs planning strategies for […]. The post Content Marketing Trends for 2021 appeared first on.

Content Marketing 195

Content Marketing Trends Marketing Travel 195

Agility PR Solutions

JANUARY 7, 2021

The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing. The post How content marketing will humanize brand connections in 2021 appeared first on Agility PR Solutions. In this case, […].

Content Marketing 170

Content Marketing Brand Branding Marketing 170

Sword and the Script

FEBRUARY 25, 2025

Its not that we need a new playbook, or a new idea, or new way of doing things; we need to execute on the tried-and-true fundamentals of marketing, communications and psychology. I’ve been thinking that B2B marketing tries too hard. The message I took from that book was that all markets are conversations.

B2B 141

B2B Marketing Content Marketing Storytelling 141

Onclusive

FEBRUARY 16, 2021

In the past, the SMG Brand Marketing team wasn’t necessarily excited to share reports with the business, and the metrics SMG reported on rarely helped enhance content strategy. The post SMG Connects the Dots Between Content Marketing and Business Outcomes appeared first on Onclusive.

Content Marketing 195

Content Marketing Case Study Enterprise Marketing 195

Onclusive

JANUARY 19, 2021

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes. Director of Brand Marketing, SMG.

Content Marketing 195

Content Marketing Marketing Analytics Report 195

Ronn Torossian

MARCH 27, 2025

Learn how small fintech brands can overcome marketing challenges through digital targeting, content marketing & influencer partnerships to compete in a crowded market The post The Future of Fintech Marketing for Small Brands: Navigating the Challenges and Seizing Opportunities appeared first on.

Brand 195

Brand Branding Marketing Content Marketing 195

Agility PR Solutions

NOVEMBER 22, 2021

Content marketing is a great approach for building a relationship with a target audience. Instead, consumers prefer to build a relationship, bond with a brand and feel they are purchasing goods and services from a relatable human. In the 21st Century, traditional sales tactics rarely yield fruit.

Content Marketing 169

Content Marketing Strategy Marketing Course 169

Agility PR Solutions

JUNE 27, 2023

The terms content marketing and brand journalism are often used interchangeably, which makes it confusing for a lot of people in the marketing industry. In this article, we will shed light on the disparities between content marketing and brand journalism, emphasizing the significance of grasping these differences.

Journalism 147

Journalism Content Marketing Brand Branding 147

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

AUGUST 13, 2024

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

Creativity 103

Creativity B2B Examples Marketing 103

ImPRessions - Crenshaw Communications

MAY 21, 2020

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. The marketing hasn’t been bad, but most of the marketing messages have been numbingly similar. Many brands see an opening.

Brand 296

Brand Branding Advertising Advertising 296

Agility PR Solutions

JANUARY 11, 2022

Content marketing is one of the most successful strategies to boost organic traffic, conversions, and sales. Fortunately, some tricks can help brands create content that delivers results. The post 8 types of visuals your content marketing strategy needs in 2022 and beyond appeared first on Agility PR Solutions.

Content Marketing 180

Content Marketing Strategy Marketing Brand 180

Contently - Strategy

OCTOBER 29, 2024

But, you don’t need to share user-generated content on social media alone. Client testimonials are a fantastic way to make use of UGC for B2B brands, especially when they can be framed in a solutions-oriented light. And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs.

B2B 96

B2B Brand Branding Case Study 96

Onclusive

OCTOBER 3, 2017

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? To help, AirPR asked leading CMOs, CEOs and marketing leaders to share a piece of advice on brand awareness.

Brand 246

Brand Branding eBook Leadership 246

Agility PR Solutions

JUNE 23, 2022

Gone are the days when marketers used aggressive selling techniques to push their products on customers. Most of us just want to engage with brands we love. That’s where content marketing fits into […]. The post 6 often-overlooked content marketing mistakes appeared first on Agility PR Solutions.

Content Marketing 134

Content Marketing Marketing Brand Branding 134

Onclusive

OCTOBER 9, 2014

Industry Insights & Trends brand journalism content content creation content marketing Matter Medium publisher publishing' On June 25th, Medium announced the hiring of Steven Levy, longtime technology writer at Wired, to be the editor-in-chief of an unnamed technology site associated with their platform.

Journalism 356

Journalism Content Marketing Technology Trends 356

Cision

JANUARY 10, 2018

So, what goals does your marketing team have in the coming year? If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond.

Brand 254

Brand Branding Web Content Marketing 254

Flack's Revenge

JUNE 29, 2022

It was a story on Medium by Solo Thought Leader author Diego Pineda called Content Marketing is Dying; Here’s why you need to Develop Thought Leadership Instead. But why is content marketing dying, Diego? My first reaction was, “give me a break! Another XXX is dead (or dying) story! More clickbait fodder.”

Content Marketing 156

Content Marketing Leadership Marketing Interviews 156

5W PR

MARCH 15, 2025

A strong brand identity forms the foundation of any successful business in today’s digital world. Research from McKinsey shows that brands with consistent presentation across platforms see an average revenue increase of 33%. Document these traits in brand guidelines that all content creators can reference.

Brand 78

Brand Branding Guidelines Storytelling 78

Prowly

FEBRUARY 13, 2025

What do people really think when they hear your brands name? Its time to find outmeasure your brand awareness and see where you really stand. In this guide, well show you exactly how to track and understand your brands presence and visibility. As well as granting them knowledge of their market position.

Measurement 104

Measurement Tools Brand Branding 104

5W PR

FEBRUARY 5, 2025

Media platforms and algorithms change daily, leaving brands vulnerable to shifting rules and uncertain reach. Smart companies now recognize the power of owned media channels – their blogs, podcasts, and newsletters – as stable foundations for building lasting brand authority. The benefits extend beyond just control.

Brand 78

Brand Branding Media Journalism 78