ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand.

Tools 170

Tools Government Crisis Public Affairs 170

ImPRessions - Crenshaw Communications

JUNE 6, 2016

A panel of communications officers from top brands tackled the question recently in a no-holds-barred session at the global meeting of PROI Worldwide. Deep knowledge of the brand. If the agency doesn’t “look like the brand and speak in the brand voice,” it won’t win the business, according to Williamson.

Agency 120

Agency Public Affairs Energy Resources 120

5W PR

SEPTEMBER 27, 2019

The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official. You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

5W PR

AUGUST 27, 2021

Public relations, at its core, is a communications industry that strives to maintain a positive public image for brands and corporations, to create brand awareness, to foster mutually beneficial relationships between clients and their audiences, and more. PR Specialists. PR Account Executives. PR Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Oppe begins with branding and helps students craft their personal narrative.

Communications 120

Communications Case Study Training Reputation 120

5W PR

AUGUST 23, 2023

Corporate communications manager In corporate settings, communications managers oversee internal and external communication initiatives. They handle employee communications, manage press releases, coordinate public announcements, and maintain the company’s public image.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Cision

SEPTEMBER 14, 2016

Objectives have a measureable impact, such as increasing awareness by 15 percent, while goals are simply an aspiration, such as increasing brand awareness. AMEC recommends setting objectives instead of goals. Create a plan. Start by identifying the target audiences you want to reach.

Communications 0

Communications Banking Measurement Public Affairs 0

Cision

FEBRUARY 16, 2016

Everything we do, from multicultural engagement and community building to corporate communications, reputation management and crisis communications, is built on the foundation of our “Brand PR” approach. The best brands never stop striving to improve – and neither do we. What has been the proudest moment of your career?

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

Sword and the Script

AUGUST 18, 2020

Alongside a question about PR’s view of media bias , we asked the following: Do communications professionals – including PR, public affairs and spokespeople – present accurate and truthful information? Corporate constraints. Ethical PR folks try to present the truth but sometimes are constrained by corporate edicts.”

Ethics 119

Ethics Communications Survey Corporate 119

Wadds Inc.

MAY 19, 2024

A new report makes the case for the elevated role of corporate communications in management. The corporate communications or public relations function was elevated during the COVID-19 pandemic. Page Society, is a professional association for senior public relations and corporate communications executives.

Report 64

Report Communications Public Affairs Ethics 64

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. With so much content saturating the marketplace, how can brands stand out? Great question.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Reputation Us

NOVEMBER 3, 2019

Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. The CRO is a newly created position, but an increasingly influential addition to the corporate lexicon. Brand is what you say about yourself. Brand is what you say about yourself. But who oversees a company’s reputation?

Reputation 79

Reputation Public Affairs Survey Financial 79

Sword and the Script

JUNE 16, 2020

“Bridging the gap of human connection that goes beyond economic and corporate status.” Bringing a brand to life; connecting people to the work; making what you do meaningful.” Capturing the authentic connection – in a compelling, relatable way – behind the consumer pain point and the solution of the brand, for example.”

Storytelling 134

Storytelling Communications Survey Case Study 134

Doctor Spin

FEBRUARY 7, 2025

Corporations rely on serial workers (individuals performing tasks in parallel) but strive for organisational unity through branding, mission statements, and internal culture-building to activate a shared identity. The Publics in Public Relations. The degree of freedom in joining affects how stable or fluid a group is.

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Doctor Spin

FEBRUARY 4, 2025

Actively managing an organisations credibility and public trust. Mitigating damage by reshaping public perception after negative events. Managing perceptions is especially critical in public affairs , corporate communications, crisis communications , and media relations. Crisis communications.

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

Sword and the Script

FEBRUARY 23, 2020

Each week he lists upwards of 60 jobs from across the communications profession – public relations, public affairs, marketing communications and more. Should brands take a political stand? The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong.

Survey 88

Survey Public Affairs Corporate Trends 88

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Corporate Training 106

Sword and the Script

JUNE 25, 2020

If you haven’t signed up for Ned’s Job of the Week Newsletter — please do — it’s free for both employers and job seekers and it’s filled with jobs across PR, public affairs, communications and marketing.

Survey 78

Survey Communications Public Affairs Ethics 78

Bianchi Biz Blog

JULY 22, 2024

Key expertise of Perspective Strategies Perspective Strategies is a full-fledged Public Relations and Strategic Communications Consultancy. The market’s multilingual consumers allow brands to use Malaysia as a market to innovate and test its messaging as its multiracial consumers provide insights into the larger Asian market.

Marketing 101

Marketing Tourism Local Government 101

Bianchi Biz Blog

AUGUST 22, 2024

Crisis Management and Brand Reputation: Given Italy’s diverse and sometimes polarized media landscape, businesses must be prepared for crisis management and stay proactive in maintaining a positive brand image. Understanding local sentiments and being responsive to public concerns are key to effective crisis communication.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Bianchi Biz Blog

SEPTEMBER 5, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1.

Marketing 100

Marketing Radio Automotive Television 100

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. When you do, coming to work and working hard, giving corporately and personally, will take on a whole different meaning. Dawn Buzynski leads the award-winning public relations team at Strategic America.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Communications Conversations

MARCH 10, 2015

A transplant from DC, Dustee holds one of the more high-profile corporate PR jobs in town. Amanda Brinkman, chief brand and communications officer, Deluxe. This superstar has held leadership positions at Allianz and United Health Group, before becoming Deluxe’s chief brand officer. Rose McKinney, founder, Pineapple RM.

Public Affairs 60

Public Affairs Leadership Local Corporate 60

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands. ” What are Your Favorite PR Trends?

Communications 81

Communications Crisis Communications Media Public Affairs 81

Reputation Us

OCTOBER 12, 2015

My best public affairs advice: Employees should be addressed first and foremost, not last. Let them know that they are part of a bigger whole and their role as brand ambassadors is essential. For example, if employees receive corporate emails regularly, an important announcement may be overlooked. WHO to communicate to?

Employee 60

Employee Communications Public Affairs International 60

Doctor Spin

MARCH 1, 2024

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Public affairs firms.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1.

Radio 64

Radio Pinterest Television Government 64

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation.

Social Media 90

Social Media Trends Communications Crisis Management 90

PR Conversations

JULY 5, 2017

In a world where people are glued to their mobile devices even in parks on a sunny day, check out social accounts every other second and happily embrace the culture of liveblogging, it seems natural for brands to incorporate smm policies into overall communication strategies. Some companies allocate budgets for promotion on social media.

Infographics 63

Infographics Corporate Policies Reputation 63

Solo PR Pro

MAY 8, 2018

Corporate communications. Public affairs. As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise. In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Community relations. Direct advertising. Event planning. Fundraising. Government relations. Journalism.

Public Affairs 40

Public Affairs Internal International Community 40

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined? How much does public relations cost?

Interviews 113

Interviews Publicity Technology Social Media 113

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Public Relations is typically taught under Communications.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Doctor Spin

JUNE 29, 2022

Example: An organisation faces a severe crisis, but the PR function manages the situation perfectly and minimises the loss of a) net income and b) brand value. The Basic PR Model. Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above.

Public Affairs 52

Public Affairs Crisis Banking Print 52

Landis PR

JANUARY 30, 2024

An intangible, yet essential, aspect of PR’s impact is brand recognition. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Helping clients understand the impact of their events, arming them with information about sustainable practices, and helping to support implementation are critical components of the event-planning process.

Government 69

Government Measurement Groups Corporate 69

Communications Conversations

DECEMBER 1, 2016

Having the opportunity to work on global hotel brands like Radisson Blu during my time at Carlson is something that will be ever valuable and applicable as I continue to work for national and international brands. This role really taught me how to work quickly, which is a notion often lost in large corporate environments.

Public Affairs 60

Public Affairs Social Media Employee Hotels 60