Bad Pitch Blog

JULY 11, 2009

Here is #2 in a series of stupid branding tricks. Flashback: The consummate name change unfolded into a class A brand mess in 2007 at the same time my book Punk Marketing was coming out. Branding geniuses (lightly used) from AT&T had forgotten how much AT&T was hated as a wireless company a few years back.

Wireless 40

Wireless Groups Newspapers Company 40

Beyond PR

JULY 19, 2016

This may sound simple enough, but your headline can double in length when trying to accommodate brand guidelines. Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. and ABC Brand Debut Wireless Earbuds.

Writing 40

Writing Wireless How To Travel 40

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. I wanted to tackle the challenge of making our brand more prominent in mainstream media. So, what’s the problem?

Marketing 78

Marketing Data Wireless Industry 78

Sword and the Script

MARCH 20, 2018

More importantly, at the time, this was all brand new: putting a show guide on a mobile device that featured his client Cisco as the lead sponsor would have provided incredible visibility. Event marketing is now far more refined in terms of the science and data analysis enabled by all the technology advancements with mobile and wireless.

Industry 70

Industry Marketing Enterprise Mobile 70

ZudePR

JULY 27, 2016

From “the van” it’s 25 minutes’ drive to get a mobile or (reliable) wireless signal. Who wants to read about what you’re going to do “going forward” or the “thrill” (nay “delight” ) of some corporate semi-bauble. All brands that are different. Grab Your FREE pdf of This DIFFERENT Post. Usually their parents owned a caravan.

Google 60

Google Wireless Digital PR Meeting 60

Sword and the Script

JANUARY 5, 2016

Popularity is not influence and brands that use influencer marketing will expect more than mentions and social shares. The ability to touch and feel is a novelty to a generation weaned on wireless.”. But, brands can also look to use humor to provide perspective and prevent issues from escalating.”.

Banking 60

Banking Marketing Wireless Advertising 60

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. The global population of the world is 7.7 billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Masters in Communications

FEBRUARY 12, 2022

That year, Italian electrical engineer Guglielmo Giovanni Maria Marconi invented the "wireless telegraph" (16). For example, it also forms the basis of Bluetooth and Wi-Fi (wireless fidelity) which both transmit data wirelessly. She subsequently developed her own fashion brand and became a successful businesswoman.

Ethics 52

Ethics Communications Print Television 52