Shift Communications

MARCH 17, 2022

The first is mediocre creative. In our first blog in the series, we dive into Facebook and Instagram. Facebook Marketing Strategy. With its large reach and a whole lot of influence, brands should not discount Facebook. A lot has changed in the digital landscape and social media trends over the last year.

Instagram 164

Instagram Social Media Facebook Trends 164

Cision

OCTOBER 23, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Brand identity also gets lost when you focus too much on data.

Creativity 149

Creativity Marketing Media Analytics 149

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . Creativity is the only rule. TikTok is a powerful brand marketing platform. Why TikTok? .

B2B 310

B2B Video Social Media Creativity 310

Prowly

FEBRUARY 3, 2025

This is the power of brand recognition. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Branding 104

Branding Brand How To Measurement 104

Cision

MARCH 31, 2015

Now, Facebook is reportedly moving close to a deal with news sites The New York Times, BuzzFeed and National Geographic to host their original content within Facebook’s site. It’s a clever move to keep people using Facebook more frequently and add additional revenue. But is Facebook the best network for this initiative?

Facebook 120

Facebook Social Media Mobile Local 120

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Builds brand awareness. Paid social connects brands with audiences that would not have discovered its content . Organic posts on Facebook only reach about 5.5%

Social Media 344

Social Media Media B2B Leadership 344

Deirdre Breakenridge

OCTOBER 30, 2017

Jeff Bezos said that your brand is what people say about you when you’re not in the room. The first step in boosting your brand is understanding what’s currently out there. Now that the basics of your new personal brand are in place you can work to get your content in front of more people. Your brand should be ever evolving.

Branding 229

Branding Brand Pinterest Instagram 229

Cision

OCTOBER 12, 2015

Facebook has been disrupting the scene for some time now. But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. So what should brands do? In 2015, brands need an ad budget to make Facebook work. Want more Facebook tips and statistics?

Facebook 120

Facebook Education Infographics Social Media 120

Contently - Strategy

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Exercises 52

Exercises Branding Brand Airlines 52

Cision

DECEMBER 21, 2015

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that users don’t leave Facebook for lack of utility : they leave for fear of addiction. While the propensity for Facebook to cause addiction is questionable, its utility most certainly is not.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Prohibition

NOVEMBER 9, 2022

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. In this blog, we will delve into our top tips and tricks for enhancing your next Facebook ads campaign, as well as taking full advantage of the various marketing tools Ads Manager can offer you.

Facebook 110

Facebook Advertising Advertising Creativity 110

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. Understand your audience.

Crisis 186

Crisis How To Branding Brand 186

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? That means there’s greater potential for B2B brands to reach an engaged audience of business users. Instagram Reels can be used to promote brand awareness and even recruitment. New platforms can work for B2B PR .

B2B 405

B2B Social Media Media Twitter 405

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

Prowly

DECEMBER 10, 2024

The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media. No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where.

Twitter 104

Twitter Software Tools Social Media 104

Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

Facebook 0

Facebook Mobile Analytics Advertising 0

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette.

Branding 136

Branding Brand How To Storytelling 136

The Proactive Report

NOVEMBER 14, 2022

Use it to attract and gather a strong community of people who like and trust your brand. Facebook is still an excellent place to do this. Over 60 percent of people worldwide are on Facebook and almost three billion users visit the site every month! People respond to brands who share their goals and values.

Digital PR 264

Digital PR Marketing Infographics Video 264

Cision

DECEMBER 23, 2015

Here is how Sanders did it and what your brand can learn from it. This monitoring collected more than 700,000 tweets, reddit links, Facebook messages and Instagrams posts in a 24-hour period, making this debate the most active in terms of online conversation of the three we’ve monitored. Images: Phil Roeder ( Creative Commons ).

Reddit 120

Reddit Branding Brand How To 120

5W PR

DECEMBER 30, 2024

By leveraging the creativity and experiences of travelers and working with a hospitality marketing agency , businesses can create more engaging, relatable, and trustworthy content that resonates with their target audience. UGC can amplify the brand’s message through social sharing and word-of-mouth.

Travel 78

Travel Marketing Privacy Community 78

Cision

JULY 29, 2015

Facebook is at it again. While users may rejoice over the new update, brands need to adjust their social strategy to adapt to the change. While users may rejoice over the new update, brands need to adjust their social strategy to adapt to the change. Here are four ways the new Facebook “See First” feature impacts brands: 1.

Consumer 120

Consumer Branding Brand Facebook 120

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. And it was kind of, like the worldwide web down the bottom seven years and it’s your Facebook four years, Instagram, nine months, chap GPT, five days. And that, that goes across these pages as well as creative camp.

Creativity 117

Creativity Digital PR Data Pitching 117

Deirdre Breakenridge

OCTOBER 29, 2018

The ad received backlash because Shea Moisture failed to represent the key demographic that made the brand so popular: black women with diverse hair textures. Since coming under fire for their insensitivity and lack of inclusivity for the black women who made the brand famous, Shea Moisture pulled the ad.

Advertising 295

Advertising Advertising Twitter Communications 295

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. 3 Craft compelling messages and choose the right channels The messages you send out should be clear, timely, relevant and aligned with your brand's voice.

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. What does it value? How are its employees treated?

Marketing 173

Marketing Creativity Storytelling Privacy 173

wiredPRworks

MARCH 10, 2022

Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. By refusing to be bland and boring, Beth’s experience proves that amazing results come from being creative and having fun.

Creativity 98

Creativity Communications Instagram Interviews 98

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 213

Small Business Fashion Groups Local 213

Cision

JULY 6, 2015

These changes can pay big dividends to brands that invest in the social network. Here are two ways you can use these new features to increase your brand’s reach on Instagram! Brands now have two ways to discover what’s happening in the world around them. Image: Adrian Korte ( Creative Commons ). Track What’s Trending.

Instagram 120

Instagram Branding Brand Fashion 120

Cision

NOVEMBER 22, 2017

The truth is this: If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s more likely that your brand is doing something wrong. It’s a hard-knock life for brands looking to get micro-influencer campaigns off the ground for small test budgets. How Are Executives Misusing Micro-Influencers?

How To 284

How To Instagram Mobile Video 284

5W PR

NOVEMBER 26, 2024

By offering informative articles, blog posts, videos, and guides, companies can establish their brand and, in turn, their game as an authority in the gaming industry. Platforms like Google Ads and Facebook Ads allow companies to target specific demographics and interests. Provide tutorials, tips, and strategies related to the game.

Video 78

Video Trends Marketing Advertising 78

Cision

JULY 21, 2015

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. So why do so few brands have an account? Fortunately, Instagram is a fun, simple way to express your personality to the world and much simpler to get involved in than brands think.

Instagram 120

Instagram Branding Brand Social Media 120

Cision

OCTOBER 10, 2015

According to a recent Oracle study, 81 percent of Twitter users expect brands to respond to their questions or complaints the same day they tweet. But what happens when brands don’t pay attention to what’s being said about their products and services online? Forty percent of happy customers will return to spend more with a brand.

Social Media 120

Social Media Branding Brand Customer Service 120

Cision

JULY 16, 2015

Are trends like Throwback Thursday advantageous to your brand? Click here to register for Jenn Herman’s free “Build Your Brand With Instagram” webinar! The people who follow you on Twitter may not be fans on Facebook. What imagery encapsulates the brand? Again, this is determined by the brand.

Instagram 120

Instagram Branding Brand Pinterest 120

Onclusive

MAY 31, 2018

For brands, there is a new world of rapid-response, multi-channel engagement during crises that can produce scary challenges: a situation that once may have taken weeks to unfold can now grow into a crisis in a matter of hours. In under a week, Starbucks announced it would be closing all of its company-owned restaurants in the U.S.

Crisis 191

Crisis Data Software Privacy 191

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. Typically, it’s noted that videos around 60 seconds long perform best on Facebook.

Video 149

Video Social Media Instagram Facebook 149

Prowly

APRIL 11, 2025

Brands can do the same. Because in todays world, a strong reputation doesnt just protect your brand it can turn you into a star. Let Prowly handle that for you so you can stay focused on the creative work that matters. Most brands only focus on their reputation when damage control is called for.

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Reputation Publicity How To Marketing 104