Brand Creativity Real Estate Reputation 
The Hoyt Organization
SEPTEMBER 21, 2023
This was to become the first phase of our rebranding efforts, and the launch of the ‘new and improved branding. Challenge Outside of the tight timeline, it was critical that the new branding build on the firm’s already strong reputation. Results The client was astounded by the results.
Cision
JUNE 21, 2016
Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. And, there’s always a brand promise – that is, what the brand says it will do for or give customers.
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Cision
OCTOBER 24, 2015
Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Now, your brand must think on a global scale. Images: steve p2008 , John Goode ( Creative Commons ).
ImPRessions - Crenshaw Communications
JULY 24, 2018
In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. Some brands spoke out in response to crises, while others may have created crises by speaking out. As one journalist cynically put it , WeWork is “a real estate business trying to look like a tech startup.”
Maxim Behar
SEPTEMBER 5, 2021
Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. Making decisions on behalf of our clients, we become part of the brand management team.
Sword and the Script
JULY 24, 2018
See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. You need creatives to bring flair and polish. This is How the Sorry State of Media Relations Ends.
PR Conversations
JULY 17, 2014
If, through my public relations efforts, I can help make change for the better, then I get a real buzz and sense of satisfaction. That, and because I can indulge my need for creative expression. Which real, historical or fictional person or brand would you like to give a reputation makeover?
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