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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. is suffering a crisis.

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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency.

Agency 195
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Why You Should Hire a Crisis Communications Agency?

Prohibition

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. Secondly, you can outsource the crisis management to a trusted agency like Prohibition PR. Reputation management.

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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The main reasons flagged by brands for not using digital/social more frequently are a lack of budget (46%) or a lack of staff (32%), rather than the board not understanding the need for it (11%). The areas where PR agency people want more training are SEO (38%); paid search (30%) and paid social media activity (26%).

Training 119
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Why it’s important to prepare for a PR crisis

Prohibition

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62
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Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

PR News

You’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Throne developments. Which is to say: you still have another five solid months to make this your best year ever as a communicator. First, you’ll need to take stock of what you and your team have… Continued.

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What is Technology PR?

5W PR

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.