Brand Crisis Healthcare Local 
PR 20/20
MARCH 26, 2020
What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. There are no best practices in a crisis. On your brand (the relationship your audience has come to know and trust with your company). Want your brand to be “more human”?
Bianchi Biz Blog
FEBRUARY 1, 2024
Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for businesses and residents alike. Local economy is not as bad as it may look based on just the indicators. Adherence to social norms and etiquette is paramount, especially in a crisis.
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Stephen Waddington
MAY 9, 2020
Local Facebook groups have a vigilante mood. Images of lockdown dodgers have been posted in several local Facebook groups that I follow, both in London and the North East. I’ve published an article about brand conversations during the crisis based on a recent discussion. This isn’t a north versus south issue.
Prohibition
JULY 15, 2020
We recently discussed the biggest PR crises so far this year – but here, we’re taking a look at the brands who have excelled during this time and made the most of it. Here are seven brands who have made the most of a bad situation and handled their COVID comms well.
Critical Mention
APRIL 13, 2020
Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals.
Solo PR Pro
FEBRUARY 1, 2022
When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him.
Offleash
APRIL 29, 2020
We may be in the middle of a global crisis, one that’s especially hard because no one knows what lies ahead. Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses.
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