Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. What’s not safe is ignoring social conversations, especially those related to your brand and category.

Social Media 149

Social Media Marketing Media B2B 149

Sword and the Script

APRIL 23, 2019

a clear difference in the assessment of the top priority was observable: 44% of CEOs said selling products and services was the top communications goal while just 25% of in-house communicators identified sales as the top goal. Analysis: There’s been a real push in some circles of PR for brands to take a stand.

Technology 150

Technology Study Communications Survey 150

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation. The Winners.

Airlines 180

Airlines Reputation Journalism Crisis 180

5W PR

MARCH 18, 2025

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

5W PR

DECEMBER 26, 2019

Production company Disciple Media said they’re building community around their brand in response to clients who want to feel a sense of belonging.High-touch community building, privacy and security were cited by another respondent. . The final one is using and leveraging the customer service center as a profit center.

Marketing 113

Marketing Instagram Media SEO 113

Rock the Status Quo

MARCH 30, 2015

Brand opportunities for its messenger app that could take public Facebook conversations to a private level – labeled Messenger Business – and an update to the comments feature could allow website-based comments to show up on a Facebook story. For PR pros wanting more brand visibility? ” Okay. Time will tell.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Waxing UnLyrical

APRIL 30, 2013

” Susan’s friend then shared it to her personal Facebook page with the privacy setting “friends only.” But what happens when “sharing” infringes on the privacy rights of others? ” So, how did it all happen? The image went viral. Too funny!!!” The Ugly Side of Social Media Sharing.

Social Media 111

Social Media Reddit Media Facebook 111

Communications Conversations

FEBRUARY 1, 2022

That brands should give it all away in hopes that leads will eventually come in all on their own. I think brands need to come to terms with the fact that they need to start giving most (if not all) of their content away for free. 2 – Privacy concerns are at an all-time high. The chart below says it all.

Privacy 88

Privacy Content Marketing Google Web 88

Cision

SEPTEMBER 19, 2016

Moreover, many users have a different perception of privacy and social care on Twitter than of Facebook. Google Hangouts and Skype are more or less extensions of traditional customer service. For anything from social care to promotional marketing, it’s not hard to envision these being important channels to reach customers.

Skype 120

Skype Facebook Customer Service Google 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears.

Company 136

Company Interviews Reputation Privacy 136

ReimaginePR

NOVEMBER 4, 2020

Whether it’s for a job or a media hit, these Zoom interview tips will help you That new job or life-changing feature on your brand could be just a few Zoom interviews away. These Zoom Interview Tips will make you smile with confidence too!

Interviews 156

Interviews Film Skype Privacy 156

Waxing UnLyrical

JUNE 22, 2011

Within minutes , it started generating discussion as you can see from this screengrab (I’ve blurred out the names for privacy reasons): Shared excitement and engagement. When customer service is less than great. Now, I’ve never heard great things about Apple’s customer service.

Customer Service 68

Customer Service Skype Nonprofit Privacy 68

The Hoyt Organization

FEBRUARY 19, 2024

This means that one of the first things potential customers will do is look up your business online. Negative reviews can hurt your brand’s reputation and turn away potential customers. It gives you insights into customer concerns and perceptions about your brand.

Policies 96

Policies Construction Reputation Local 96

MaccaPR

NOVEMBER 1, 2016

based online retailer, long ago won me over with impeccable customer service, fair prices and handwritten holiday cards. But I was transformed from happy customer to brand advocate after being on the receiving end of the company's “surprise and delight” campaign. Customers perceived Apple's gift as an invasion of privacy.

Strategy 48

Strategy Brand Branding Retail 48

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

Social Media 61

Social Media Trends Media Instagram 61

Buzzstream

JANUARY 5, 2024

At this point, ChatGPT can’t find someone’s email address for you for obvious privacy concerns. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. The brand may not have messaging enabled on some platforms, like X.

How To 83

How To LinkedIn Tools Google 83

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills. BRAVE BRANDING GUIDE.

Training 45

Training LinkedIn Marketing Pinterest 45

HMA Public Relations

AUGUST 2, 2018

Social media has become a crucial element for many brands' marketing and customer service success, creating important stakeholder engagement. Here are some common social media security risks among brands. However, social media engagement can be risky. The post What are the Risks of Social Media Engagement?

Social Media 40

Social Media Media Customer Service Brand 40

5W PR

MARCH 13, 2025

Major brands like Johnson & Johnson, Pepsi, and Facebook have weathered significant PR storms, leaving behind valuable lessons for today’s business leaders. This response created a template for healthcare crisis management that balances public safety, regulatory compliance, and brand protection.

Crisis 78

Crisis Examples Industry Crisis Management 78

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 213

Marketing Content Marketing Data Social Media 213

Waxing UnLyrical

MARCH 9, 2016

From studying crises in social media, I’ve learned that brands often communicate through a different social media channel to get the word out when an account and/or website has been hacked (this is not one of those times to keep quiet ). Then I tried to see if I could change my Instagram password and I checked the settings, but I could not.

Instagram 40

Instagram Privacy Guidelines Social Media 40

Waxing UnLyrical

MARCH 9, 2016

From studying crises in social media, I’ve learned that brands often communicate through a different social media channel to get the word out when an account and/or website has been hacked (this is not one of those times to keep quiet ). Then I tried to see if I could change my Instagram password and I checked the settings, but I could not.

Instagram 32

Instagram Privacy Guidelines Social Media 32

5W PR

APRIL 3, 2025

Marketing has evolved beyond single-channel approaches as customers now interact with brands through multiple touchpoints throughout their buying journey. An effective omnichannel marketing strategy connects these touchpoints to create a unified, consistent experience that meets customers wherever they are.

Strategy 78

Strategy Marketing How To Guidelines 78

ImPRessions - Crenshaw Communications

JUNE 7, 2018

It may be unnecessary or even counterproductive to join the fray when brand ambassadors, or regular customers, are already on the case. Strategic silence was the best course of action here, because any interjection by the brand would have probably amplified the negative attention and fueled greater criticism.

SEO 227

SEO Privacy Crisis Crisis Management 227

Sword and the Script

DECEMBER 11, 2018

3) Emotional connection with customers. “I I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I 4) New emphasis on trust.

Social Media 116

Social Media Marketing Media Creativity 116