Burrelles Fresh Ideas

FEBRUARY 27, 2024

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. The reason for considering them together is that paid content is placed for either platform via the Facebook Ad Manager , Power Editor , or Facebook Marketing API.

Social Media 233

Social Media How To Insurance Insurance 233

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Such high viewership numbers are a proxy for her popularity, which is what makes Grande a perfect influencer for brand exposure. Her fame has made her a high commodity in brand representation.

Branding 87

Branding Brand Instagram YouTube 87

NewsWhip

OCTOBER 28, 2022

It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. The Story in a Nutshell . Rule 1: Be Truthful.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Buzzstream

SEPTEMBER 27, 2024

Tactic 1: Connect Your Brand to the Election “What I would recommend is where possible, to try to have some quiet time from large campaign launches and where it suits the brands you’re working with lean into the election. Brainstorm Connections to Your Brand AI is my favorite brainstorming buddy.

Digital PR 118

Digital PR Pitching Radio Google 118

Waxing UnLyrical

FEBRUARY 28, 2013

However, perhaps contrary to the impression being created by the world’s media, things are ever so gradually starting to move forward. Yes, we’re even starting to talk about marketing. Turn on the radio in Tripoli today. Likewise, a proliferation of TV and print media has created a confusing yet exciting media landscape.

Industry 100

Industry Marketing Media Radio 100

NewsWhip

JUNE 2, 2020

How Bauer Media uses NewsWhip to unify content strategy across all of their brands. CHALLENGE: How can media conglomerates unify content strategy across all of their brands to better engage audiences? CASE STUDY. Ali Wilkinson, Digital Content Manager. —. Company Size. 1,000+ employees. ” . —.

Case Study 78

Case Study Study Radio Analytics 78

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. Radio Stations. How Successful Journalists Use Social Media.

Communications 64

Communications Marketing Radio Airlines 64

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Staying consistent in the media is key. How is PR different than it was 5 years ago?

Journalism 78

Journalism Social Media Radio Fashion 78

Mark My Words

MAY 9, 2022

An excellent TikTok by Mandy Lee [link] it articulates something that those of us who work in the cultural sector have long felt; that aspects of the scene have been swallowed whole by consumerism, marketing and ‘content’.

Film 60

Film Radio Fashion Trends 60

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. We’re used to consuming media on mass.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Critical Mention

AUGUST 5, 2018

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Heather West. westlevyPR. Bill Stoller. publicityguru.

Twitter 77

Twitter Radio Social Media Print 77

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. 24.11.2020. Just us, not them.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Prowly

JUNE 27, 2024

When it comes to sharing important news, you naturally want to ensure you are reaching the top media outlets. These are the websites, newspapers, magazines, television outlets, and radio stations that have the biggest reach, and appearing on these can definitely help you spread the news about your brand or clients.

Fashion 104

Fashion Media Television Newspapers 104

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. I provide strategic digital and social media advice on behalf of corporate, media and political communication clients.

Interviews 28

Interviews SEO Banking Radio 28

Cision

JULY 20, 2015

According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow). The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Something else was going on. Practical value.

Energy 120

Energy Viral Storytelling Community 120

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. Influencer marketing creates trust.

B2B 191

B2B Social Media Radio Fashion 191

PR Conversations

JULY 17, 2014

And when clients don’t really get PR (see above), instead treating it as an afterthought to marketing. Or they think it’s only about media. They are vastly different markets and where everything is writ large compared to our small, beautiful environment where everyone knows everyone. Where would you most like to practise PR?

Real Estate 71

Real Estate Local Government Internal 71

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. He began as a radio reporter before transitioning to PR in 1999. What do you think is the biggest PR challenge facing brands today?

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. See how they market online. Are calls to action part of their marketing tactics?

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

JUNE 18, 2016

More than half of dads on social media are inclined to agree they’ve had had conversations or found resources that helped them become better fathers. That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. Need Help with PR, Content or Social Media?

Infographics 60

Infographics Social Media Media Survey 60

Stephen Waddington

JANUARY 4, 2021

Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Here are the headlines and links to 15 trend reports for 2021.

Trends 155

Trends Technology Television Banking 155

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Linking tactics means that you’re scheduling your tasks in a sequential fashion designed to achieve the best results. Register by April 22 and save $100. .

Communications 68

Communications Pinterest Reddit Radio 68

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. PR Couture.

Blogging 68

Blogging Resources Education Creativity 68

Buzzstream

SEPTEMBER 4, 2024

Relevance is Key in International Outreach It’s essential to have a clear objective when targeting international markets, ensuring the content is relevant to the audience in that specific country. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets.

Internal 62

Internal International Digital PR Course 62

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. The keyword needs to be relevant to your brand so that the data and story make sense coming from you. (If If you are a dog grooming brand, you shouldn’t be covering politics.).

Survey 90

Survey How To Reddit Pitching 90

PR Conversations

APRIL 8, 2015

The next chapter, discussed in this post, however, is different and feels remarkably old-fashioned in many respects. Its title: Relations with Customers and Prospects , is essentially what today may be thought of as marketing rather than public relations. Press and radio publicity. Advertising, including direct mail.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The next chapter, discussed in this post, however, is different and feels remarkably old-fashioned in many respects. Its title: Relations with Customers and Prospects , is essentially what today may be thought of as marketing rather than public relations. Press and radio publicity. Advertising, including direct mail.

Retail 40

Retail Radio Advertising Advertising 40

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. See how they market online. Are calls to action part of their marketing tactics?

Real Estate 57

Real Estate How To Web Case Study 57

Norton's Notes

SEPTEMBER 25, 2015

He managed to convince me to get off my backside, jump on a plane and go and listen to a few other clever marketing people speak for once. If you want to be successful in the marketing space you have to keep looking out for new innovations in the industry and this is one, albeit one with a new funky name anyway.

Marketing 28

Marketing Employee Wikipedia Data 28

Buzzstream

MARCH 13, 2024

This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. What is Digital PR? Product Creation.

Digital PR 71

Digital PR Construction Case Study SEO 71

Flatiron Communications

NOVEMBER 14, 2014

And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. The markedly different ways in which today’s consumers are taking their news, entertainment and information have tremendous implications for marketing and PR executives.

Media 34

Media Mobile Pinterest Journalism 34

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

Flatiron Communications

NOVEMBER 14, 2014

And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. The markedly different ways in which today’s consumers are taking their news, entertainment and information have tremendous implications for marketing and PR executives.

Media 28

Media Mobile Pinterest Journalism 28

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Through new media, smaller organizations have more access to mass communication much cheaper than was previously afforded. These seek to provide educational content.

Ethics 52

Ethics Communications Print Television 52