Shift Communications

OCTOBER 3, 2016

Alignment with our brand. For example, suppose you had a Twitter list of your top 100 customers, both personal and brand accounts (you should). Brand Alignment. If an incident is impactful to your brand, consider interrupting normal operations. Impact to your audience. are safe and accounted for. Probably not.

Guidelines 158

Guidelines Social Media Media Crisis Communications 158

The Hoyt Organization

JUNE 14, 2024

The E-E-A-T guidelines (Experience, Expertise, Authoritativeness, and Trustworthiness) are pivotal to this update. These guidelines stress the importance of content creators being experts in their field and content being authoritative and trustworthy. Read on to discover what authorship is and why it matters in travel brand content.

Travel 81

Travel Branding Brand Guidelines 81

PR Fuel

MARCH 19, 2023

Statistics reveal that branding consistency can raise a small business’s revenue by 20%. In fact, 85% of organizations have their brand guidelines readily available. If you want to grow your business, you need to build a brand. Building a brand is much s.

Small Business 111

Small Business Branding Brand How To 111

5W PR

JUNE 9, 2023

Social media followers can become influential brand ambassadors who promote your business passionately. Brand ambassadors voluntarily promote a brand to their networks and boost its reach and credibility, transforming followers into advocates can significantly benefit a brand. What do Brand Ambassadors Do?

Branding 88

Branding Brand How To Guidelines 88

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It has also brought out the best in some companies and brands, with accompanying positive PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. Olive’s plea – and the brand’s response – was even picked up by CNN. But still others have stepped up. I hope she shared.

Hotels 282

Hotels Branding Brand Guidelines 282

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. How you plan to communicate the brand refresh.  1.    Conduct Extensive Brand Research. First, consider: who do you want to be as a brand? Who you’re trying to reach.

Corporate 270

Corporate Branding Brand Guidelines 270

Onclusive

AUGUST 1, 2017

, and rarely it falls under a brand strategy function — the last of which is most surprising since PR plays such an important role in brand perception and positioning. In an ode to the brand, this week we’re sharing a few articles that help to liberate “the brand” from “the box” and even encourage breaking some rules.

Branding 231

Branding Brand Guidelines Journalism 231

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. They changed their logos in solidarity with the new guidelines, and the effect was…awkward. It’s not about the logo.

Branding 284

Branding Brand Small Business Retail 284

5W PR

MAY 10, 2023

Customer loyalty is essential for baby brands in a competitive market. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands.

Branding 88

Branding Brand Customer Service Guidelines 88

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. They help brands connect with their target audience in an authentic and engaging way. Skincare brands, in particular, benefit from influencer collaborations. This helps them build brand awareness, credibility, and loyalty among consumers.

Branding 78

Branding Brand How To Product Launch 78

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Monitoring your personal brand. Google you.

Branding 234

Branding Brand Reputation Crisis 234

5W PR

SEPTEMBER 19, 2024

Strategic influencer PR presents a compelling solution, empowering businesses to amplify their message, elevate their brand reputation, and foster meaningful engagement. By aligning with these influencers, brands can leverage their established credibility and reach, expanding their influence.

Ethics 78

Ethics Guidelines Reputation Agency 78

Sword and the Script

APRIL 19, 2022

There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work. Because Twitter offers PR advantages for brands willing to put in the effort. If you are worried about it, develop some guidelines – simple and do’s and do not’s to follow. Humanize it.

Twitter 100

Twitter B2B Branding Brand 100

5W PR

JANUARY 11, 2021

Why spend time on a unique brand tagline? Some brands are so well developed that a brand can be conjured in mind instantly if you say a certain phrase or line. A brand tagline or slogan can be one of the most important parts of branding. An unsuccessful slogan can land a brand on the bottom of the clearance rack.

Branding 88

Branding Brand How To Guidelines 88

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Onclusive

APRIL 22, 2021

Contact information for the key people involved: these are all of the people who may be needed during a crisis, such as the CEO and the executive team, company spokespeople, marketing and social media managers, subject matter experts, legal team, as well as friendly media contacts, influencers and brand ambassadors.

Crisis 195

Crisis How To Crisis Communications Crisis Management 195

Konnect Agency

AUGUST 17, 2023

Ground Work for Building a Brand with Impact From defining mission statements to resonant messaging and strategic design, we delve into how each facet forms a cohesive whole. Understanding your audience, honing your voice, and maintaining consistency transform your brand into an authentic and unforgettable presence.

Branding 52

Branding Brand Guidelines Employee 52

PRSay

MAY 10, 2018

As the old-school press release takes its last gasping breath, these “real” people are being handed the torch as the new spokespeople for brands. Seems the going rate is around $400 to $500 for a brand campaign whose deliverables are a blog post and accompanying social shares. Guidelines plus creative freedom.

Branding 128

Branding Brand Guidelines Creativity 128

Contently - Strategy

JULY 24, 2024

Trying to find the best freelance photographer for your brand can make you feel like you’re caught in a riptide of talent. A freelance photographer who has a portfolio loaded with bold and vibrant images might not be the right fit if your brand has earthy, grounded aesthetics. What’s next?

Branding 52

Branding Brand Policies Meeting 52

5W PR

AUGUST 9, 2024

This gives companies unmatched opportunities to work with an influencer marketing agency to amplify their brand messages, boost engagement, and drive tangible outcomes. Enhance credibility When a trusted influencer endorses a product or service, it lends credibility to the brand, making it more appealing to consumers.

Product Launch 78

Product Launch Guidelines Crisis Management Crisis 78

Onclusive

FEBRUARY 28, 2022

According to the AMEC (International Association for the Measurement and Evaluation of Communication) Integrated Evaluation Framework guidelines, planning ahead begins by asking two “big picture” questions: What is the human problem you’re trying to solve? Ask yourself: how can you align PR objectives for your brand with these business goals?

Measurement 368

Measurement Guidelines Data Education 368

Cision

AUGUST 4, 2016

Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about. Uncover what already exists by revisiting your brand’s mission and goals. Brands will likely have a more casual tone with employees, whereas prospects may get a more educational tone.

Branding 120

Branding Brand Guidelines Storytelling 120

Presspage

MAY 19, 2017

Consistent branding Protocols and standards enhance consistent branding. Consequently, from a sender's perspective, a natural first step is to set up and incorporate PR guidelines to be used by all global branches within the organization. A lot of this has to do with your organization's visual branding.

Corporate 68

Corporate Branding Brand Guidelines 68

Konnect Agency

FEBRUARY 24, 2020

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Here, we’ll break down why you shouldn’t sleep on the video giant and how to maximize it for brand visibility. Why YouTube?

YouTube 98

YouTube Branding Brand How To 98

Axia PR

DECEMBER 21, 2021

This episode explains how brands can respect consumers and the law by following responsible data privacy guidelines. Guest: Our episode guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleveland, Ohio.

Privacy 117

Privacy Data Guidelines Marketing 117

Waxing UnLyrical

JULY 11, 2019

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines. Put out visuals that reflect its nature.

Company 84

Company Branding Brand How To 84

ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. A well-meaning brand can adopt a position on a social issue in good faith and find itself on the firing line. Too many brands pull back when criticism comes, which tends to alienate everyone.

Trends 203

Trends How To Ethics Reputation 203

ImPRessions - Crenshaw Communications

JUNE 23, 2020

PR professionals are constantly on the hunt for ways to get their clients and brands media coverage. A piece of content like a guest post, bylined article, or op/ed is a useful way to keep a brand executive relevant and generate exposure for his organization. One staple from the B2B PR toolbox is contributed content.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

5W PR

SEPTEMBER 28, 2020

Having a distinct PR voice means that the consumers are going to be able to connect to the brand a lot quicker because they are going to get familiar with that personality, and as a result, develop better brand awareness. There are plenty of essential elements to how a brand represents itself in front of its audience.

Publicity 158

Publicity Guidelines How To Social Media 158

Prohibition

DECEMBER 12, 2023

The Magic Write tool impressively transforms any piece of written content and adjusts the brand voice according to what you want. Don’t neglect brand guidelines. Make sure to set clear parameters for the AI model to ensure the generated content reflects your brand’s values, tone of voice and style. Don’t overlook context.

Guidelines 62

Guidelines B2C Tools Creativity 62

Prohibition

AUGUST 2, 2023

Influencer marketing has become an incredibly powerful tool for brands to reach their target audience. Influencer marketing involves collaborating with influential individuals to create authentic and engaging content that showcases a brand’s offerings. Celebrity endorsements also help in creating brand awareness.

Branding 62

Branding Brand Reputation Consumer 62

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends 182

Trends Marketing Wikipedia Reddit 182

Cision

DECEMBER 2, 2015

So how can you persuade influencers to get on board and help spread the word about your brand? Once you’ve done your research and determined the right influencer for your brand, it’s time to recruit them. Here are three guidelines for asking influencers to team up with your brand: Want more tips on how to connect with influencers?

Branding 120

Branding Brand Guidelines Pitching 120

Contently - Strategy

JULY 3, 2024

The European Union has issued several documents on AI, including ethical guidelines for trustworthy AI. These guidelines are intended to ensure that AI is developed and used in a way that is ethically sound and respects fundamental rights. What guidelines signify responsible generative AI content creation? Establish guidelines.

Ethics 52

Ethics Guidelines Government Content Marketing 52

Prohibition

AUGUST 2, 2024

In today’s digital age, influencer marketing has become a cornerstone strategy for many brands looking to expand their reach and enhance their image. When influencers share gifted products with their followers, they introduce your brand to a broader audience, often including individuals who may not have discovered your products otherwise.

Marketing 62

Marketing Guidelines Advertising Advertising 62

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Entrants should definitely read the fine print in the rules/guidelines before entering. Where should I look to find the good award targets? . By the same token, U.K.

B2B 295

B2B Industry Company Case Study 295