Bianchi Biz Blog

NOVEMBER 6, 2023

Over the summer I had the opportunity to interview Eugina Jordan, currently the CMO of Telecom Infra Project, for our sister brand Design World’s diversity profiles — a collection of profiles highlighting the stories of women and minorities in engineering. You can connect with Emma on LinkedIn here.

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Meeting Engineering Journalism Media 93

The Hoyt Organization

MAY 26, 2024

With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. As popular social media users, travel influencers offer travel and tourism brands exposure to an already established audience.

Travel 90

Travel Industry Tourism Hotels 90

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience. Watch this week’s PR Tip here.

Pitching 130

Pitching Media Insurance Insurance 130

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 102

Interviews Publicity Technology Social Media 102

Maxim Behar

AUGUST 14, 2024

Ultimately, we have always worked for brands. We have been developing our brand, "M3 Communications." Naturally, with ups and downs throughout all these years, we have also worked for our clients' brands. And it has always been about branding. What is a "brand," after all? This is the reality.

Brand 59

Brand Branding Ethics Hotels 59

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). Full report.

Interviews 60

Interviews Content Marketing Writing Journalism 60

NewsWhip

DECEMBER 13, 2017

In the shifting digital landscape, no area of media has remained untouched. For PR professionals, public relations has evolved from pitching legacy newspapers to reaching audiences more directly. The post How Golin’s Bridge is connecting brands to the new future of PR appeared first on NewsWhip. The […].

Newspapers 147

Newspapers Branding Brand Pitching 147

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. In PR, there is room to be more subjective, adopting the client’s voice to promote their brand or products.

Writing 294

Writing Journalism Pitching Guidelines 294

The Hoyt Organization

SEPTEMBER 16, 2024

PR shores up this trust through sustained, transparent communication between patients, professionals, regulators, and the media. Effective Media Relations for Healthcare Organizations In healthcare public relations , effective media relations are about the dissemination of appropriate, timely information that affects public health.

Healthcare 88

Healthcare Industry Crisis Crisis Communications 88

The Hoyt Organization

APRIL 23, 2024

That’s why you need a PR strategy that utilizes earned, owned, and paid media to get your message to the public. For a non-profit, goals could range from increasing donations or volunteers to getting more media coverage for a particular cause. It stands for Paid, Earned, Shared, and Owned media.

Strategy 98

Strategy Nonprofit Social Media Leadership 98

The Hoyt Organization

JUNE 5, 2024

Contact media outlets such as newspapers, magazines, radio stations, and television networks to get coverage for your campaign. Also, partner with influencers and bloggers with a strong following on social media platforms to reach a larger audience and spark conversations about mental health.

Strategy 74

Strategy Communications Local Interviews 74

5W PR

OCTOBER 26, 2017

By: Kelsea Bruce, Social Media Director. Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics.

Interviews 88

Interviews Instagram Video Creativity 88

PR Insiders

MAY 7, 2021

A store advertises its Memorial Day sale with a mammoth two-page newspaper spread and the store’s foot traffic either goes up or it doesn’t. PR is about building your brand and your authority over time. Instead, the value is in being seen as a go-to-expert in your field, someone the media turns to when they need a voice of authority.

Data 78

Data Newspapers Analytics Measurement 78

Newsfile

JUNE 28, 2023

By Melissa Strle Table Of Contents What is media monitoring? What is the difference between media mentions and media coverage? Why is media monitoring so important? What are the benefits of media monitoring? What Is Media Monitoring? What Is The Difference Between Media Mentions & Media Coverage?

Media 52

Media Analytics Radio Google 52

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Once I graduated, I had to make the choice: newspapers or trade pubs. Have a reason.

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Meeting Automotive Media Transportation 81

5W PR

OCTOBER 26, 2017

By: Kelsea Bruce, Social Media Director. Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics.

Interviews 60

Interviews Instagram Video Creativity 60

Mark My Words

MARCH 3, 2021

I think brands have to take a considered view about whether they want their advertising anywhere near this’ Royal expert Phil Dampier, author of Royally Suited Harry and Meghan in their Own Words said: ‘They can only hope and pray that the Duke recovers and goes home. He said: ‘I think ITV was right to buy the interview.

Interviews 60

Interviews Advertising Advertising Reputation 60

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Nearly 90% of shoppers stay loyal to brands that share their values, too.

Writing 96

Writing How To Media Guidelines 96

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Now, in the digital age, the quest is a business press article authored by an influencer: a reporter with name recognition and a large social media follower list. Amanda Monroe. Vice President.

Media 100

Media Data B2B Pitching 100

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 157

Television Instagram Consumer Newspapers 157

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? And believe me: you’re far from the only business that has clamored for media coverage, so you’ve got some stiff competition when it comes to getting a journalist’s attention. Instead, cozy up to reporters who write for your local newspaper. Start Small.

Pitching 120

Pitching Newspapers Writing Local 120

Konnect Agency

AUGUST 2, 2022

A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry. This PR strategy involves creating powerful ideas, thoughts, and opinions to help build credibility for the brand.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

PR in High Definition

OCTOBER 30, 2023

In this pre-social media age, newspapers ruled the roost. People went down to the local shop to get their daily newspaper, complete with some clever (and many not so clever) headline puns slapped on the front page. However, social media platforms are now the town square. This is the same in business.

Reputation 62

Reputation Fashion Newspapers Local 62

Mark My Words

MARCH 3, 2021

ITV’s Royal Editor Chris Ship has revealed that the issue will be discussed with Oprah in the tell-all interview due to be broadcast on CBS in the US on Sunday night and on ITV1 in the UK on Monday at 8pm. ‘I know that she is going to mention things like mental health and the impact of being in the UK had on her mental health.

Interviews 60

Interviews Advertising Advertising Reputation 60

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland.

Meeting 72

Meeting Automotive Engineering Journalism 72

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. Want to get more media coverage?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Solo PR Pro

OCTOBER 5, 2021

You could say Doug Levy was born to work in the media and communications industry. I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology.

Meeting 97

Meeting Handbook Newspapers Government 97

Cision

JUNE 22, 2016

If no one believes in your brand, how can you convince anyone to invest in you? Tom Lindell, managing director of Exponent PR, says harnessing your brand advocates’ opinions is key to influencing sales and building a successful brand strategy. Tell us about Exponent PR’s approach to brand strategy. That’s good news.

Newspapers 195

Newspapers Brand Branding Media Relations 195

Cision

JUNE 21, 2016

Digital communication makes it easy for anyone to post about your brand. Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. Going into college I just knew that I would be a reporter at a newspaper.

Social Media 227

Social Media Newspapers Reputation Community 227

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

Bianchi Biz Blog

MAY 16, 2022

I got my start in journalism working for my college newspaper…but professionally it’s been 11 years now and I actually got my start because a friend from college referred me to an open position at her company, and I’ve been in B2B ever since. You can follow Sara and Power & Motion on social media: Twitter: @TechnlgyEditor.

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Meeting Media Engineering Journalism 74

Prohibition

DECEMBER 22, 2021

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign!

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. The content can then be repurposed and shared on various social media channels to maximize its impact. Raising Brand Awareness On a National Level. Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. The content can then be repurposed and shared on various social media channels to maximize its impact. Raising Brand Awareness On a National Level. Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

Bianchi Biz Blog

OCTOBER 18, 2021

And as a Senior Editor at the greater Internet Brands Automotive Group, which includes The Car Connection, Motor Authority, New Car Test Drive, and Green Car Reports, I’m one of the core editors producing vehicle reviews—mostly from my efficiency perspective. Meet the Media: Craig Cole, Road Test Editor at Roadshow by CNET.

Meeting 74

Meeting Report Automotive Media 74

Journalistics

APRIL 17, 2013

Three years ago, using the “earned, owned, and paid” organization for media strategy sounded cool. When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN.

Branding 52

Branding Brand Media Local 52

PR Insiders

APRIL 13, 2021

For one, they use different business models – some charge monthly retainer fees while others are pay-for-performance, meaning you pay only for actual media coverage. I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage.

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Radio How To Public Affairs Print 78