Sword and the Script

APRIL 18, 2020

According to Neiman Journalism Lab at Harvard: “Last month’s striking surge in audience attention has ebbed week by week and has now largely washed away.” The data shows: “…as of right now, news traffic to news sites, both in the U.S. Audiences are asking for something different and that’s an opportunity for brands.

Trade Shows 118

Trade Shows Content Marketing Conference Marketing 118

Sword and the Script

MAY 16, 2020

a) Survey of 1,000 Journalists by Muck Rack Muck Rack is back with its annual survey of journalists. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Try our services. 2) Volume of PR pitches received.

Survey 168

Survey Media Relations Pitching Media 168

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

DECEMBER 30, 2017

2) 2017 PR Salary Survey Suggests Demand for Talent Tightening. 7) How B2B Marketing Can Get More out of Trade Shows. This makes it really important to get the most out of these events – and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

FEBRUARY 24, 2015

That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. The survey was conducted in conjunction with the American Marketing Association and McKinsey & Co; Duke has run this survey twice a year since 2008. The survey found 69.9%

Mobile 60

Mobile Study Marketing Survey 60

Sword and the Script

MAY 22, 2018

It’s still essential to be able to communicate your value proposition and brand differentiation very succinctly. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. Year after year, in every survey, the top priority, challenge, and metric for success is leads.

Marketing 62

Marketing B2B Print Technology 62

Landis PR

JANUARY 3, 2022

From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more.

Trends 52

Trends Trade Shows Agency Communications 52