ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Long-form content bolsters authority.

Case Study 178

Case Study SEO Film Video 178

The Proactive Report

MAY 12, 2017

As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( SEO writing is a vital PR skill today.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Critical Mention

MARCH 27, 2019

As an ongoing marketing tool, email helps nurture leads and maintain interest in the brand. In short, getting good at writing email subject lines is essential to successful niche marketing. The familiarity it creates will only help build a brand and name recognition within the target niche. Critical Mention.

Strategy 61

Strategy Marketing SEO Social Media 61