ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. Keep a check on their pricing as they’re expensive.

SEO 279

SEO Print Financial Product Launch 279

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 158

Print Newspapers Google B2B 158

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

Technology 266

Technology Television Web Social Media 266

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise.

Communications 190

Communications Journalism Advertising Advertising 190

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Stephen Waddington

JUNE 13, 2019

Even the most trusted brands like the BBC are seen as biased especially on issues such as Brexit and climate change. News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Trust in the news has fallen 11% since 2015.

Print 115

Print Media Newspapers Local 115

Stephen Waddington

NOVEMBER 11, 2019

Newspapers are about as useful as campaign leaflets as a form of electoral scrutiny. The reach of the print media is much diminished since the 1990s. Yet many news brands have held their position online as part of a new digital media ecosystem. It's The Sun Wot Won It" appeared on the front page of The Sun on 11 April 1992.

Newspapers 64

Newspapers Tools Print Advertising 64

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. What do you think is the biggest PR challenge facing brands today? How do you help brands create communication that inspires action? How can brands keep up?

Enterprise 227

Enterprise Agency Radio Fashion 227

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #4: PR is just advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. Advertisers have pulled campaigns, either because businesses have themselves been impacted by the crisis, or they simply didn’t want their brand appearing alongside COVID-19 news.

Print 102

Print Newspapers Crisis Local 102

Prowly

JUNE 26, 2023

A media mention is the use of a brand name or keyword that you’re tracking. A mention can occur in various mediums, like print newspapers, online news websites, magazines, and blog posts.

How To 104

How To Media Newspapers Print 104

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

However, if a brand is already well-known in the space and the product launch or other news has very broad appeal, going out broadly to press may be the best strategy. Decisions like this depend on brand goals and target audience and should be taken up together by both teams as part of overall media strategy.

Media Relations 195

Media Relations Media Pitching Product Launch 195

ImPRessions - Crenshaw Communications

JUNE 7, 2019

The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers.

Agency 192

Agency Internal International Pitching 192

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. There are no easy answers.

Newspapers 103

Newspapers Print Local Television 103

Buzzstream

NOVEMBER 19, 2024

Because of this, most brands are adopting the digital PR playbook to help boost their online presence, rankings, and overall brand awareness. Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. A big brand couldn’t expect to move the needle with a smaller budget.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Bianchi Biz Blog

FEBRUARY 1, 2024

Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries. million in print and 3 million online subscribers.

Marketing 107

Marketing Newspapers Print Corporate 107

Cision

NOVEMBER 21, 2017

Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks. Utilizing Best Practices.

How To 149

How To Social Media B2C Television 149

Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Is your brand quirky, fun and irreverent?

Media Relations 107

Media Relations Media SEO Newspapers 107

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 30) “Marketing and branding strategy.”. 30) “Marketing and branding strategy.”.

Employee 154

Employee Print Writing Survey 154

PR for Anyone

APRIL 9, 2020

That being said, many lifestyle magazines and print publications will not be covering this topic from cover to cover. This means there is room for you to pitch your product, service, brand, or expertise to those publications whether you are related to coronavirus or not. Right now what is relevant is COVID-19.

Media 130

Media Television Exercises Newspapers 130

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost).

Media 103

Media Radio Print Newspapers 103

PRSay

MAY 8, 2018

Karlie is senior director of public relations for FOCUS Brands. I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. Judy: To create brochures, we used to have to go to a printing press. Both now live in the Atlanta area.

Leadership 159

Leadership Conference Local Internal 159

PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? The digital world has given all of us different and often better options for how we get our news, how we share it with others, and for those of you promoting your brands, how you and the media connect with each other. Think about how you get information these days.

Print 78

Print Newspapers Media Skype 78

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 183

Reddit Software B2B Technology 183

Cision

AUGUST 3, 2016

If you don’t know who your audience is or what they care about, you won’t be able to see how your brand fits into their lives. What do you see as the biggest communication challenges facing brands today? There is an ever-widening array of channels that brands need to communicate through. How can they overcome them?

System 120

System Newspapers Technology Brand 120

Cision

MAY 3, 2016

For example, is this a wire or a print story or both? When a brand hands a former journalist large volumes of content, we have a good idea about what will resonate most with audiences. Ask yourself, “What’s at stake if the world doesn’t know about this brand or product?”. Second, establish credibility for the brand or product.

Pitching 0

Pitching Training Media Relations Newspapers 0

Stern + Associates

JANUARY 29, 2024

But social platforms are totally different from newspapers or websites: they require small, bite-sized presentations of news, increasingly in video rather than text form (though they will usually link text-based articles on the media outlet’s website). Partner with our team of seasoned PR professionals today.

Strategy 131

Strategy Publicity Media Video 131

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. The college newspaper. Campus Newspapers: The Digital Revolution Is (Also) Here. but “ How should I reach young adults?”.

Radio 69

Radio Newspapers Print Media 69

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. It will include reputation management, crisis management, brand enhancement and media relations.

Newspapers 120

Newspapers Journalism Pitching Report 120

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Bianchi Biz Blog

MAY 6, 2024

I am an Editor for FleetOwner , a commercial vehicle brand primarily serving executives and maintenance management of commercial truck fleets that operate five or more vehicles. As editor, I write articles and manage multimedia content for the brand. I joined my university’s newspaper as a reporter in 2018.

Meeting 88

Meeting Media Pitching Newspapers 88

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Better yet, by connecting directly with their target audience, brands can use digital PR to clarify their focus and spread news faster than they have ever done before.

Digital PR 76

Digital PR Print Construction Television 76

PR in High Definition

MARCH 26, 2020

There’s no question that the media landscape has changed significantly since the start of the coronavirus outbreak – outlets are providing daily online live feeds, newspapers have stopped physically printing and reporters from all over the world are covering the stories and situations from every angle possible.

Media Relations 83

Media Relations Media Newspapers Print 83

Polaris

NOVEMBER 17, 2015

And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release. Yet sometimes these elements are difficult to find in brand marketing—or even non-existent. Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2

Agency 100

Agency Newspapers Radio Interviews 100

The Hoyt Organization

SEPTEMBER 21, 2024

3D printing is being used to create personalized prosthetics and implants for patients. The speed at which these technologies become available, can lead to missed opportunities to connect with existing and potential clients, drive awareness and adoption of the services, and build and maintain brand presence and reputation.

Healthcare 90

Healthcare Industry Strategy Case Study 90

PR Insiders

MAY 7, 2021

A store advertises its Memorial Day sale with a mammoth two-page newspaper spread and the store’s foot traffic either goes up or it doesn’t. PR is about building your brand and your authority over time. When we talk about the media, we think of newspapers, magazines, TV, and radio. Case closed. PR doesn’t work that way. .

Data 78

Data Newspapers Analytics Measurement 78