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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

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How PR Can Combat Misinformation and Disinformation

The Hoyt Organization

If false information or research about your brand spreads, dig a little deeper into the sources and data cited in the claims, as these will often be false. Many people are turning to social media to get news updates and information. Be transparent and communicate the correct information with your audience.

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How Niche Social Media Platforms Like Quora Can Be Valuable for PR

Cision

After all, Obama is synonymous with social media savvy – and Quora is not a social platform that has been embraced by the masses. Similarly, I read an article in the Wall Street Journal about Lindsay Graham’s use of the app Sidewire , a politics-only social media platform described as “ Twitter for politics.”

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Changes in journalism impacting PR

Prakkypedia

Journalists are responsible for building their own brands. PR pros (and the general public) have increased access to journalists through social media. There’s a common thread to that list, of course: social media.

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Behind the Headlines With Neil McAllister

Cision

With so much content saturating the marketplace today, how can brands stand out? Now think about a brand like Apple. And yet everybody still connects the Apple brand with the story of Steve Wozniak and Steve Jobs, toiling in their garage, making one of the first-ever home computers. My daily newspaper of choice is…newspaper?

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International Digital PR Tips for Success with Hana Montgomery

Buzzstream

One of the parties—I’m not saying it, whether that’s party to vote for and nothing like that—is so funny on social media because they’re doing things so wrong, and they get it right. So is it, that your brand and the client or the client that you work with, do you have global audience? They get it wrong.

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How to Build A Media List (Without Paying For One)

Buzzstream

Media lists can get outdated in just a few months, sometimes weeks! Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post. You can see this also echoed on Reddit.