Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? The buyer journey in this world is based on the user’s needs – not the brand’s value proposition. Will they be treated like a prospect with a 101 white paper offer instead of a customized piece of content?

B2B 60

B2B Analytics Google B2C 60

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Start by considering your campaign components.

Product Launch 40

Product Launch Marketing How To B2C 40

Beyond PR

JULY 21, 2016

As creators, promoters, and revenue drivers, we’re called on to work together and build an ongoing experience for our brand. Increasingly, a company’s sales team also looks to marketing for nurtured, high-quality leads, not just brand awareness.”. However, every employee is also a representative of your brand. Competition?

Brand 40

Brand Branding How To Employee 40

PR Fuel

FEBRUARY 4, 2022

The term “free advertising” might conjure up the image of a famous brand making the headlines in the newspapers. You might associate press releases with statements from celebrities or perhaps the launch of a big-budget movie. But they have long been used by corporations to help launch products or create brand awareness.

Viral 52

Viral SEO Advertising Advertising 52

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

PR 20/20

NOVEMBER 29, 2022

Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Internal brand surveys. Detailing personas makes it possible to humanize your marketing and your brand through a more personalized approach to communications. >> Partnerships.

Marketing 52

Marketing Analytics eBook System 52

Beyond PR

AUGUST 4, 2016

Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right. PR Newswire and Cision’s communications and content teams have partnered up to bring you 105 tips for some of our favorite social media channels for brands. With more than 1.65

Social Media 40

Social Media Pinterest Media Marketing 40

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. Yet with so much noise at trade events, it’s hard to draw attention to your brand. This helps a brand separate itself from the crowd and earn a captive audience. Bring the news.

Conference 95

Conference Trade Shows How To B2B 95

Beyond PR

APRIL 12, 2016

Earned media – or a mention of your brand by journalists, influencers and other third-party sources – has long been considered a goal for PR professionals only. It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news.

Content Marketing 40

Content Marketing Marketing Media Reputation 40