ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Plus, since journalists at these pubs dive more deeply into industry topics, a mention or focus on your brand helps educate those you need to reach. . If your company offers a solution that benefits small businesses, consistent coverage in a SMB-focused trade is obviously valuable. Trade allow more in-depth storytelling.

B2B 319

B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them.

Small Business 168

Small Business SMB Local Viral 168

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. PR has a bigger role in content. “I

Marketing 213

Marketing Content Marketing Data Social Media 213

Communications Conversations

OCTOBER 29, 2019

But, it was interesting to hear their answers to those questions first-hand at the SMB event along with the sold-out audience. There’s a lot to be said for the fact that a podcast allows you to do a different kind of storytelling. And, there’s a lot to be said for the brand affinity podcasting can drive for your brand.

Corporate 104

Corporate SMB Banking Employee 104

Contently - Strategy

OCTOBER 15, 2020

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. “It’s We expect brands to test the waters with more tools in the near future. And it’s no longer a channel that brands can ignore.

B2B 143

B2B Trends Video Course 143

Solo PR Pro

JANUARY 10, 2017

of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.” Brands have long used explainer videos in product sales but they also have value for service businesses. Freshbooks does a nice job of storytelling in their explainer video. . Explainer videos.

Video 40

Video Strategy SMB Marketing 40

Contently - Strategy

OCTOBER 15, 2021

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. We expect brands to test the waters with more tools in the near future. And it’s no longer a channel that brands can ignore.

B2B 74

B2B Content Marketing Trends Marketing 74