Remote PR Jobs

JULY 19, 2024

Trade Shows: These e vents where businesses showcase their products or services may offer an opportunity to connect directly with individuals or organizations in need of PR services to promote their brand and manage media relations.

Case Study 227

Case Study Conference Local Trade Shows 227

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. Media contacts as influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Polaris

DECEMBER 9, 2014

even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). When used with an opt-in list and following other best practices, email marketing is powerful—a kind of social media platform on steroids. Email marketing clearly deserves to be near the top of the list. I certainly was.

B2C 194

B2C Content Marketing Study Trends 194

Konnect Agency

MARCH 20, 2024

Trade shows offer an invaluable opportunity for businesses to increase visibility and connect with potential clients. Konnect, for instance, has made a tradition of sporting vibrant pink pants, shoes, branded jean jackets, and more, creating a distinctive uniform. is our favorite pre-show promo.

Trade Shows 52

Trade Shows Real Estate Sports Print 52

Cision

AUGUST 21, 2017

Think about what your brand wants to achieve. For example, brand awareness might be a top priority for a new company, whereas a more established e-commerce company will be looking to grow sales. Arya exemplifies why it’s important to outline your objectives before diving into creating or disseminating content.

Strategy 258

Strategy Trade Shows Case Study Course 258

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. By supplementing advertising with a PR campaign, a brand can earn visibility that attracts leads. PR offers credibility.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Konnect Agency

FEBRUARY 16, 2021

One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. For some brands, the virtual format made it easier to share information. Read on to decide if a virtual trade show is right for your business.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

Beyond PR

MARCH 30, 2016

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. The money you save here can then be directed into other show expenses.

Trade Shows 40

Trade Shows Marketing Hotels Travel 40

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. Social Media. 1, immediately connect to them on several social sites.

Report 120

Report Pitching Trade Shows Newspapers 120

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you trying to find ways to develop your professional portfolio and personal brand while still in school? For instance: Are you offering to manage the organization’s or the group’s social media? Are you helping the organization seek media coverage for their events and local fundraisers?

Trade Shows 150

Trade Shows Community Social Media Resources 150

5W PR

FEBRUARY 22, 2023

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. What is a Product Launch Strategy?

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

DECEMBER 18, 2019

Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Videos can be distributed across social media as well as on your own business blog or website. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. Books – self or traditionally published, a book is the most credible way to package a leader’s thinking and is still the clincher for some media decision-makers.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

MAY 27, 2015

Whether you’re looking to provide journalists with easily accessible information about your brand or attract potential advertisers, having a digital media kit is a smart idea. What Exactly Is a Digital Media Kit? Let’s look at some clever strategies that will make your media kit top-notch. We’re not done yet.

Media 120

Media Trade Shows Print Advertising 120

5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. There’s never been a better time to get very good at social media. Shifting to influencer engagement can create some of the same organic communication and connection that happens at conferences and trade shows.

Trade Shows 88

Trade Shows Conference System Social Media 88

Beyond PR

JULY 5, 2016

When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Write a Powerful Post-show Press Release. Attract New Audiences with a Social Media Spell.

Trade Shows 72

Trade Shows Video Writing Conference 72

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. 4) Do employees trust their brand? 6) More, but not most, senior marketers inclined to mix brand and politics.

Survey 104

Survey B2B Marketing Trade Shows 104

Cision

AUGUST 25, 2016

conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. Events — especially large ones — can put your brand center stage, which is not where you want to end up if something goes wrong. “No On Tuesday, August 30 at 1 p.m.

Crisis Communications 120

Crisis Communications Crisis Communications Trade Shows 120

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services. largely centers around advertising.

Media 106

Media Advertising Advertising Print 106

Communications Conversations

OCTOBER 9, 2017

Would you post even 1-2 posts a week about your organization’s recent participation at a trade show? In that moment, you want ALL your employees talking about this via social media. And, you may miss out on a big opportunity to rally your troops for a monster brand moment. Here’s an example.

Social Media 60

Social Media Employee Trade Shows Media 60

5W PR

JUNE 10, 2024

New brands are emerging daily, and consumers are increasingly savvier when it comes to product innovation, technology, formulas and those seeing-is-believing results. BRAND STORYTELLING Crafting a strong brand narrative that encourages brand discovery through both traditional and social media via product trial and review.

Strategy 78

Strategy Trade Shows B2C Storytelling 78

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Combine social aptitude with almost limitless content, and you have the perfect opportunity for social media success. Live demos or interviews.

Social Media 40

Social Media Trade Shows How To Media 40

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. This pandemic has convinced companies they can’t just sell to someone who’s not prepared to buy – instead, B2B marketers are reorienting around customer needs to make their brands relevant. Buyers do not expect brands to shut down now. What’s a B2B marketer to do?

B2B 71

B2B Interviews Crisis Trade Shows 71

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 94

B2B Marketing Measurement Social Media 94

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Read on for the key ways to customize a discussion event for your B2B brand. If you’re hosting a panel that is separate from a large event like a trade show that affords a captive audience, and are not focusing on turnout, it probably won’t be well attended. Keep a soft touch and avoid over-branding.

B2B 136

B2B Leadership Trade Shows Insurance 136

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Wait, what is earned media? Unpaid search engine traffic.

Media 98

Media Nonprofit Pitching Analytics 98

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) million Instagram followers to 561.9

Social Media 48

Social Media Marketing Media YouTube 48

5W PR

SEPTEMBER 13, 2018

Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace. As they say, the biggest risk is not taking any risk at all.

Trends 94

Trends Trade Shows Community Nonprofit 94

Beyond PR

MAY 23, 2017

You can stay true to your brand’s personality while simultaneously embracing some outside-of-the-box strategies. Trade shows and events offer the perfect opportunity for companies to experiment. Here are 5 key tactics to keep in mind when stepping outside of your brand’s event marketing comfort zone: 1.

Industry 76

Industry Trade Shows Marketing Film 76

Sword and the Script

JANUARY 9, 2018

4) Share the content on social media (organic). In these cases, social media is usually an additional duty for one lonely marketer that is already overworked. So, you work really hard to get this media mention and then don’t tell anyone about it. 5) Pay to promote it on social media (paid).

Media 120

Media B2B Groups Conference 120

Remote PR Jobs

SEPTEMBER 25, 2023

While it may sound complicated, it’s very simple: They connect brands with audiences. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Such requests often get ridiculed on social media.

Technology 100

Technology Publicity Pitching Trade Shows 100

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. With these tips, you can gain the media attention your brand deserves.

Writing 96

Writing How To Media Guidelines 96

5W PR

JULY 31, 2023

It brings together industry professionals, manufacturers, retailers, and media from around the world. This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry.

International 78

International Internal Retail Trade Shows 78

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. 7) How B2B Marketing Can Get More out of Trade Shows. If marketing could do *just* one thing to build brands and generate leads we would. Social alerts. Things were different.

Blogging 81

Blogging B2B Content Marketing Trade Shows 81

Bianchi Biz Blog

JUNE 29, 2023

When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies. This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES.

Mobile 74

Mobile Technology Automotive Trade Shows 74

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Is your brand exhibiting at the industry’s biggest trade show? Are you thinking about social media? Want to be in holiday issues of popular magazines?

Trade Shows 70

Trade Shows Pitching Measurement Groups 70