Presspage

OCTOBER 6, 2017

The primary focus of their Marketing and Public Relations efforts is branding and awareness of the holiday destination. Harms explains: “For example, in June we have set up a storytelling campaign, encouraging people who have visited Curacao to share their story. After the demo, I was convinced.

Tourism 122

Tourism SEO Storytelling Social Media 122

5W PR

JUNE 17, 2024

Storytelling and Content Creation Travel PR is all about crafting and sharing compelling stories that resonate with the target audience. Effective storytelling makes a brand more relatable and it also encourages repeat business and fosters loyalty. Here is what an effective PR strategy should look like.

Travel 78

Travel Crisis Management Tourism Storytelling 78

Burrelles Fresh Ideas

MARCH 19, 2024

Wellness travel evolves: As holistic well-being takes precedence in the minds of travelers; wellness tourism is undergoing a transformation in 2024. In 2024, conscious consumerism continues to drive demand for eco-friendly accommodations, carbon-neutral transportation, and responsible tourism experiences.

Travel 92

Travel Trends Tourism Transportation 92

Mark My Words

MARCH 5, 2015

Yesterday we got the news that Starbucks is to back a social storytelling start up. Today storytelling is colonising every aspect of business, taking precedence in the order of things. Advocacy messages, whether for a cause or a brand, automatically invite scrutiny (think politics) They prompt us to put our defenses up.

Tourism 60

Tourism Storytelling Banking Fashion 60

5W PR

DECEMBER 13, 2024

By drawing inspiration from successful campaigns, boutique hotels can elevate their brand and attract a loyal following. The Hoxton The Hoxton, a global chain of stylish boutique hotels, has mastered the art of storytelling through its digital platforms. Brands can use podcasts to connect with their audience on a deeper level.

Hotels 78

Hotels Travel Local Marketing 78

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. Storytelling Authentic storytelling is the cornerstone of successful travel PR campaigns.

Travel 78

Travel Strategy How To Local 78

5W PR

MARCH 4, 2024

But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice. To win their hearts and bookings, brands need to shift gears. Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices.

Travel 78

Travel Consumer Strategy Tourism 78

Deirdre Breakenridge

OCTOBER 20, 2015

I agree wholeheartedly with Natalie Tindall’s tweet, “For students at universities with many PR classes, you’re lucky. Some students don’t get depth of PR classes in university curriculum.”. How has your PR education prepared you for your career?

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Education Course Training Social Media 150

PRSay

APRIL 19, 2023

Souza is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, 2023, at the Monona Terrace Community and Convention Center in Madison, Wis. As chief official White House photographer, did you consider yourself more of a historian or storyteller? I have a photojournalism background.

Travel 68

Travel Tourism Storytelling Newspapers 68

Beyond PR

APRIL 11, 2018

Last summer, Instagram celebrated Stories’ first anniversary by saying 50 percent of businesses on the platform had produced a Story in a single month, and that one in five organic Stories from a brand had produced a direct message from a consumer. Make it Easy to Promote Your Brand. How to Create Instagram Worthy Events.

Instagram 74

Instagram Pitching Media Tourism 74

Shift Communications

OCTOBER 29, 2015

From DMOs like Hawaii (client) to companies like Coca-Cola, many brands have leveraged UGC to more smartly engage with their customers and audiences, and also to cultivate beautiful content in order to enhance their storytelling. A few hours later, Maine’s tourism board reaches out to you and asks to use your picture.

Social Media 60

Social Media Media Tourism Guidelines 60

Burrelles Fresh Ideas

MAY 23, 2023

Beach and Coastal Tourism: Coastal areas, such as beaches, lakes, and resorts, often see a surge in visitors during the summer. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives.

Travel 40

Travel Tourism Airlines Hotels 40

Beyond PR

MARCH 14, 2016

He aided in the creation of Silicon Valley Insider that later became known as Business Insider, and is also the founder & editor of news site, SplatF, as well as online travel/tourism website, City Notes. He has also been an adjunct professor for multimedia storytelling in journalism at the University of Maryland for over seven years.

Fashion 40

Fashion Tourism Media Journalism 40

Beyond PR

MAY 17, 2018

Whether it’s video, photos or interactive graphics, more visual storytelling can give people deeper insights into a subject. Both Choi and Forsythe would consider using infographics or videos provided by brands, as long as they meet journalism quality standards.

Infographics 54

Infographics Print Video Real Estate 54

PRSay

NOVEMBER 20, 2018

However, these crisis-related pieces encompass only a small portion of what’s happening in the travel, tourism and aviation industries. There are other, less-sensationalized stories playing out as well, but because publications often don’t possess the bandwidth to explore them, they aren’t getting covered. “But

Internal 103

Internal International Travel Tourism 103

Communications Conversations

MAY 3, 2016

From internships with the Hattiesburg Convention and Tourism Commission to Merit Health Wesley to the USM Greek Life Office, Kathryn has already witnessed and experienced public relations from many angles. These internships include Jule Collins Smith Museum, Verge Pipe Media and Auburn-Opelika Tourism Bureau.

Sports 0

Sports International Internal Leadership 0

Landis PR

JANUARY 3, 2022

From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. Tourism and travel will need time to recover as will specialized PR agencies in that sector. Sandy Lish, Principal/Co-Founder, Castle , Boston, Massachusetts. “In In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

The Hoyt Organization

FEBRUARY 21, 2025

In todays fast-paced world, the tourism and hospitality industry is more competitive than ever. With tailored, results-driven solutions, we help your brand rise above the noise and thrive in a crowded market. With over 25 years of expertise, THO is your partner in navigating the intricacies of tourism and hospitality marketing.

Tourism 52

Tourism Strategy Hotels Real Estate 52

ImPRessions - Crenshaw Communications

JULY 21, 2021

Yet I admit to following the billionaire space race, if only to observe the comms strategies behind each brand. His goal is to launch space tourism as a global industry, period. He’s his own best brand spokesperson, and he always delivers. Who’s coming out on top? Branson takes the early lead.

Tourism 310

Tourism Travel Government System 310

Landis PR

DECEMBER 17, 2024

From viral brand campaigns to technological triumphs, and even a few headline-making missteps, this year offered a masterclass in the power of strategic storytelling and the importance of transparency. Portugals Travel & Tourism sector is on the brink of a historic year with a surge of 24.3% along with glorious weather?

Tourism 52

Tourism Travel Creativity Community 52