Cision

MARCH 25, 2016

Nearly every brand is on social, but 48 percent of the communication professionals manning those channels feel the risks of a crisis outweigh the benefits social provides. Brands can’t control the message on social. While it’s easy to panic once your brand is dealt a bad hand of cards, it’s not always worth your energy or time.

Branding 120

Branding Brand Crisis Communications Crisis 120

Agility PR Solutions

JULY 4, 2018

This is particularly true in the state of South Carolina where tourism is a $20+ billion industry, and public […]. The post Civic branding case study—PR’s role in the growth of municipalities appeared first on Agility PR Solutions. Today, municipalities across the U.S.

Case Study 99

Case Study Study Tourism Branding 99

PRSay

APRIL 16, 2020

Like many parts of the American economy, the travel and tourism sector has been hit hard by the coronavirus shutdown. With the country under lockdown, this is a difficult time “to remind people that your property, airline or brand exists, without being tone-deaf to people who’ve lost their jobs,” she said.

Travel 208

Travel Pitching Airlines Media 208

Critical Mention

OCTOBER 15, 2020

Not only will a podcast give you the opportunity to put a solid voice to your business, but you can also build brand credibility in your industry. . Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. Focus on Client Communication.

Tourism 186

Tourism Radio Travel Social Media 186

PR Job Coach

JUNE 12, 2014

Our team helped build it to an internationally recognized brand in just a few years. Kim is the Director of PR and Partnerships for VisitOakland , the tourism bureau for the city. Accomplishments Building a Career Burnish your brand Career Insight Career Profile Career Resonance Do what is your passion. Job Satisfaction'

How To 197

How To Apparel Tourism Interviews 197

Agility PR Solutions

JUNE 22, 2022

New research from integrated ad agency Arnold Worldwide offers marketing insights for understanding brand equity and the ever-changing factors that drive universal and personal connections with consumers. The post How pandemic and cultural pressures impact consumer connection to brands appeared first on Agility PR Solutions.

Consumer 78

Consumer Automotive Tourism Branding 78

The Hoyt Organization

MAY 26, 2024

With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. As popular social media users, travel influencers offer travel and tourism brands exposure to an already established audience.

Travel 92

Travel Industry Tourism Hotels 92

Critical Mention

NOVEMBER 20, 2020

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media. Trust in your Brand. for every dollar invested. Reach a Wider Audience.

Tourism 157

Tourism YouTube Radio Social Media 157

The Hoyt Organization

AUGUST 9, 2024

They craft the message and tone to consumers to build a positive relationship with brands through effective storytelling, social media strategies, press releases, earned media and more. Let’s take a closer look at why public relations matters in tourism and hospitality & how a good PR strategy can help your travel business grow.

Travel 80

Travel Tourism Industry Publicity 80

Agility PR Solutions

APRIL 10, 2023

TikTok videos are notoriously influential to users of the social platform, and brands and communicators should not overlook the opportunities to make an impact there—particularly in industries where visual appeal is a big strategic component. Travel and tourism is a perfect example of that, and new research proves it.

Travel 78

Travel Tourism Branding Brand 78

Cision

JANUARY 21, 2016

How did Scott’s team keep the state’s tourism afloat? They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. Brand: Finally, I looked at the topic context inside out.

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

PRSay

JANUARY 29, 2019

One of Graham’s favorite example of this: KFC’s apologetic response to a chicken shortage, when the brand rearranged its name to spell “FCK” on a bucket of chicken. If you find yourself posting on a channel “just because,” take a step back and think about what makes sense for your brand and your audience. Do fewer things better.

Tourism 150

Tourism Employee Web Travel 150

Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! What changes have you seen in the PR travel & tourism industry, and its measurement? The post #MeasurePR Memory (August 2018): Travel and Tourism Edition appeared first on Shonali Burke Consulting. Guest Post by Danielle Heiny.

Tourism 45

Tourism Travel Mobile Nonprofit 45

Cision

JANUARY 19, 2016

So how can brands prepare when local events turn into national and global crises in mere seconds? During “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. Could your brand manage a crisis in today’s social world? Get our free white paper today! Unify To Stay Connected.

Crisis 120

Crisis Tourism Local Crisis Management 120

Cision

JULY 5, 2016

Brands must build a loyal, engaged community to cut through the noisy, overcrowded market place and have an impact. Brands must go beyond simply posting and hoping for responses. The Swedish Tourism Bureau did just that with their campaign, The Swedish Number. But too many run into the same problem too often.

Tourism 149

Tourism Community Data Tools 149

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What are some of the biggest PR challenges travel brands and companies face? How can they overcome them?

Tourism 120

Tourism Travel Conference Crisis 120

Contently - Strategy

AUGUST 17, 2020

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. This time, however, the virtual was forced. People have more live video options than ever as they quarantine at home.

Travel 145

Travel Video Industry Tourism 145

Cision

MARCH 28, 2016

A crisis can strike your brand at any moment on any social media platform. And no matter the scenario — data breach, employee scandal or hashtag hijacking — your brand will almost immediately find itself under scrutiny. So how can your brand share its side of the story? Ready to prepare an active strategy?

Crisis 120

Crisis Tourism Crisis Management Energy 120

Communications Conversations

SEPTEMBER 4, 2014

and many brands’ rush to use Instagram’s new Hyperlapse tool this last week. SHOW NOTES – September 4, 2014. “The campaign approach to content–and how it’s killing brands (you can thank Barbie)” [link]. “Belize Tourism scores real-time marketing win with ‘Don’t Stop Belizein’” [link].

Tourism 95

Tourism Marketing Instagram Video 95

Bianchi Biz Blog

JULY 22, 2024

The market’s multilingual consumers allow brands to use Malaysia as a market to innovate and test its messaging as its multiracial consumers provide insights into the larger Asian market. The festival promotes environmental awareness and rainforest conservation, contributing to Malaysia’s tourism industry and local economies.

Marketing 101

Marketing Tourism Local Government 101

PR Fuel

OCTOBER 8, 2022

They give tech companies complete control over the message and allow them to portray their brands in as significant of a light as possible. One last industry we’re going to discuss is the tourism industry. For companies in the tourism industry, a simple press release could result in a story in a magazine or a newspaper.

Industry 105

Industry Company Real Estate Tourism 105

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. SCHEDULE A DEMO.

Examples 130

Examples Transportation Media Tourism 130

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. In this way, they develop their tourism and support themselves. You have caught a good trend - the future of health tourism. We are adamant.

Tourism 52

Tourism Hotels Branding Brand 52

Shift Communications

JANUARY 30, 2020

Today, these types of conversations are more accessible to a variety of consumer brands and public facing organizations. In the case of the Wuhan coronavirus, organizations with stakeholders directly or indirectly impacted—like airlines, hotels, municipalities, tourism boards, and retail brands—must decide if and how they will show up.

Trends 127

Trends Publicity Communications Tourism 127

Cision

JULY 13, 2016

I am most excited to jump in and help run our leisure tourism campaigns. What are the biggest PR and marketing mistakes brands make? Why is integrated communication so important for brands today? Every medium you use to promote or talk about your brand should be cohesive and interconnected, on-message (the same message!),

Print 120

Print Tourism Transportation Film 120

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. What are some of the biggest challenges hospitality and lifestyle brands face? You’ve worked with some of the top travel and tourism brands.

Television 120

Television Travel Tourism Pitching 120

Burrelles Fresh Ideas

MARCH 19, 2024

Wellness travel evolves: As holistic well-being takes precedence in the minds of travelers; wellness tourism is undergoing a transformation in 2024. In 2024, conscious consumerism continues to drive demand for eco-friendly accommodations, carbon-neutral transportation, and responsible tourism experiences.

Travel 92

Travel Trends Tourism Transportation 92

Communications Conversations

JULY 22, 2016

Heck, some brands are going to an (almost) all-video newsfeed (ah-em, Oreo ). But, thanks to a new piece of functionality recently rolled out by Facebook, brands still have an opportunity to immerse their fans using PHOTOS like never before. So why aren’t more brands jumping on this bandwagon? Enter Facebook 360 photos.

Facebook 60

Facebook Branding Brand Tourism 60

Prakkypedia

JULY 8, 2014

Are there existing brand and style guidelines? Check for brand guidelines that not only outline use of the corporate logo, but any details around your organisational values, style, persona, tone of voice and terminology. While many organisations have a brand guide, very few have such a style guide.

Corporate 107

Corporate Communications Crisis Communications Policies 107

Communications Conversations

FEBRUARY 21, 2020

This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., I work with the wonderful Kellie Weiland on Sleep Number’s Employer Brand work. Don’t let anyone fool you–teaching a class is a lot of work! Draft social content for my Visit Richfield client. 11: 44 a.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Mark My Words

MARCH 5, 2015

Advocacy messages, whether for a cause or a brand, automatically invite scrutiny (think politics) They prompt us to put our defenses up. The time when brand marketers, PR’s and entertainment moguls could dictate what people see, hear, and think is long past, if it ever existed at all. Stories are different. You have to hand it to them!

Tourism 60

Tourism Storytelling Banking Fashion 60

Newsfile

SEPTEMBER 27, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. Click thumbnail image below to view press release During this time, many brands offer fall promotions and products. As a result, sales are increasing.

How To 95

How To Tourism Fashion Travel 95

Presspage

OCTOBER 6, 2017

The primary focus of their Marketing and Public Relations efforts is branding and awareness of the holiday destination. Harms says, “we are about to launch an experience tourism campaign. Promoting the experiences of visitors to the island is something that Curacao Tourist Board is eager to do.

Tourism 122

Tourism SEO Storytelling Social Media 122

The Stalwart Blog

FEBRUARY 24, 2015

I asked that question on the San Diego State University''s School of Hospitality & Tourism Management''s LinkedIn page. Keeping the Chargers in San Diego is not debatable on its brand value to the City, but more on the public will. Emotions aside, there begs a larger question. Here were two answers I got back: Yes.

Branding 60

Branding Brand Tourism Insurance 60

Newsfile

SEPTEMBER 28, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. Click thumbnail image below to view press release During this time, many brands offer fall promotions and products. As a result, sales are increasing.

How To 93

How To Tourism Fashion Travel 93

Cision

MAY 21, 2015

Want to build better relationships for your brand? As a NYC-based agency publicist, Angie Orth once represented far-flung destinations and tourism brands, though her schedule rarely allowed for adventures outside of client projects. Practice slow PR. Click here for a blog post that shows what slow PR entails!

Hotels 120

Hotels Tourism Travel Pinterest 120

5W PR

JUNE 17, 2024

Effective storytelling makes a brand more relatable and it also encourages repeat business and fosters loyalty. This is why brands need travel PR firms that excel at featuring behind-the-scenes looks, traveler testimonials, and unique destination highlights to create emotional and meaningful connections with the target audience.

Travel 78

Travel Crisis Management Tourism Storytelling 78