Onclusive

DECEMBER 6, 2019

The International Association for Measurement and Evaluation of Communication hosts a global summit where thought leaders speak, prestigious PR awards are presented, and you can hear case-study experience from visionary companies and businesses like yours. Marketing AI Conference (MAICON). Content Marketing World.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

MARCH 3, 2022

They can also build credibility and visibility for their brands by taking a booth. The earned visibility can drive brand differentiation, help recruitment, reinforce a leadership positioning, and even influence buyer decisions. B2B Sales & Marketing Exchange (August, Boston). Sponsors are a who’s who of big B2B tech brands.

Conference 304

Conference B2B Case Study Content Marketing 304

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Contently - Strategy

FEBRUARY 18, 2020

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation. The Hidden ROI of Content Marketing Platforms.

Content Marketing 132

Content Marketing Case Study Marketing B2B 132

5W PR

MARCH 8, 2025

Personal branding shapes how event organizers, audiences, and industry peers perceive you as a lifestyle event speaker. Many speakers focus solely on stage presence, but your offstage brand presence determines which stages you’ll reach. Establishing Your Digital Foundation Your online presence serves as a 24/7 brand ambassador.

Brand 78

Brand Branding LinkedIn Case Study 78

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. A few weeks ago, Contently head of marketing Joe Lazauskas explained why it’s crucial to make the case for content marketing during uncertain times.

Content Marketing 140

Content Marketing Marketing Case Study Internal 140

Communications Conversations

DECEMBER 4, 2014

Black Friday and brand case studies, Facebook’s new rules for brands, and the difference between content marketing and brand journalism. “Facebook Will Curtail Unpaid Ads by Brands” [link]. “Facebook Cuts Brands’ Reach Once Again” [link].

Case Study 88

Case Study Social Media Study Media 88

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

Prowly

FEBRUARY 26, 2025

You know, securing coverage hoping for brand awareness and online presence to just organically follow. Read this guide to know more about how performance-driven PR can work hand in hand with influence-led approaches to positively affect your brand's online presence. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Buzzstream

DECEMBER 6, 2024

I initially chose content marketing, PR, SEO, and link building. Ellie told me, We’ve used SourceBottle to source case studies for various stories, helping us secure coverage in top-tier publications like The Daily Telegraph, The Herald Sun, The Courier Mail, and WA Today.

Case Study 116

Case Study Pitching B2B Tools 116

Remote PR Jobs

JULY 19, 2024

Trade Shows: These e vents where businesses showcase their products or services may offer an opportunity to connect directly with individuals or organizations in need of PR services to promote their brand and manage media relations. This not only enhances your credibility but also encourages referrals from satisfied clients and peers alike.

Case Study 227

Case Study Conference Local Trade Shows 227

Cision

MAY 5, 2015

The same holds true with your B2B brand. Don’t share that message with the same, old content marketing tactics. It determines the shape that other content marketing pieces take. Choose content channels. Base content channels on those answers. Customize content to the channel and the people on it.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

Sword and the Script

AUGUST 13, 2024

In a space that’s long been accused of sounding similar, a little creative flare inherently will set one brand apart in a sea of sameness. This is because creative brands are memorable brands and “memorable brands capture 90% of sales due to strong pre-purchase awareness.” Ads made $$. Why grasshopper? “A

Creativity 103

Creativity B2B Examples Marketing 103

5W PR

OCTOBER 14, 2024

Public relations (PR) offers a strategic method for enhancing brand visibility, establishing credibility, and driving business growth. With effective PR strategies, companies can enhance brand awareness, generate leads, stand out from competitors, manage crises, and attract investors.

B2B 78

B2B Company Publicity Media Training 78

PR 20/20

SEPTEMBER 29, 2020

Brands will need to become more human. Communicating why it matters to marketers was the first step in unpacking the challenge. PR 20/20 ultimately built the Institute’s readership by applying a proprietary content approach to the HubSpot platform—what we call the Cognitive Content Hub. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

Deirdre Breakenridge

MAY 23, 2017

It may be smarter to create one concise brand. Unless there is a strategic reason to have multiple brands, don’t do it! Turn Your Case Studies Into Content. Then, when you need a great case study for a new client, you can point them to your blog posts. Yes, it is way too much to manage.

Blogging 282

Blogging Case Study Social Media Instagram 282

Contently - Strategy

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? With more creativity in marketing assets.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Cision

JANUARY 9, 2018

Content, content and more content. Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. Case Studies. How to do it? White Papers. How to do it? Social Campaigns.

Case Study 210

Case Study How To Infographics SEO 210

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. For some, it conjures up imagery of “advertorials” and “sponsored content.” But, for the most part, brand journalism wins have been tough to come by. Many starts and stops.

Journalism 148

Journalism Brand Branding Interviews 148

PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. Some examples of inbound marketing tactics include: Social media. What is content marketing?

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Contently - Strategy

MAY 8, 2019

If your content resonates, you’ll be able to build a relationship with the right people who can buy your product. Brands create content for investors, analysts, job candidates, the press, etc. Each segment has a unique appeal that benefits your brand in some way. ” (Weren’t they always supposed to be?)

Content Marketing 103

Content Marketing Marketing Case Study Education 103

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Case studies.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Cision

MAY 22, 2017

New trends arise every year, advising how to make the most of your content marketing tactics. Multimedia assets: Cision’s 2017 State of the Media Report found that 71 percent of journalists and influencers will almost or often use multimedia assets in their content. Boilerplate: Your readers need to know who you are.

Case Study 210

Case Study Study Trends Web 210

PRSay

MAY 10, 2022

DON’T lead with the features: Find all of our client case studies in this file. DO lead with the benefits: Inspire your prospects, build your credibility and win customers over with this file of client case studies. Next time you write a press release, blog post or content-marketing piece, put the reader first.

Case Study 192

Case Study Writing Training Engineering 192

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. But owned media — blogs, tip sheets, case studies, webinars, etc. [By Lisa Davis]. We’re curious, too.

Infographics 100

Infographics Survey Content Marketing Marketing 100

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 110

Healthcare Content Marketing Industry Trends 110

Sword and the Script

OCTOBER 10, 2023

The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” the single most common answer (42%) was “the content was too general.” Comment: These points are about B2B content relevancy. When asked “Why?”

B2B 164

B2B Case Study Survey Content Marketing 164

Cision

OCTOBER 10, 2017

This practice is also useful after launching a press release to track what’s being said about your brand and the recent news development. . It’s no secret that successful content is shareable. Keeping that in mind, it’s easy to see why the people who enjoy your content can be the same individuals who promote it. .

Strategy 251

Strategy Case Study Instagram Print 251

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. How do they drive traffic, create engaging content, make content get shared, and capture leads?

How To 198

How To Real Estate Web Case Study 198

Onclusive

MARCH 8, 2018

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. How AI will impact the role of PR and content marketing professionals. Spot brand & revenue indicators.

Case Study 170

Case Study Engineering Measurement Big Data 170

Onclusive

JUNE 23, 2022

Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand. How can marketing and PR jointly contribute to business goals?

Strategy 195

Strategy Marketing Measurement eBook 195

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. Then, you create similar content by following the “10 ways to do X” format if the first page is littered with that approach. 3 ways your brand can level up its SEO strategy. The biggest mistake brands make with SEO?

SEO 138

SEO Strategy Brand Branding 138

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Content Marketing Marketing Measurement 90

Stuart Bruce

SEPTEMBER 23, 2015

Content marketing is one of the hottest topics in marketing communications and public relations. This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull.

Film 60

Film Content Marketing Case Study Marketing 60

Contently - Strategy

DECEMBER 4, 2018

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? Top of funnel: Content to build awareness.

Case Study 109

Case Study Marketing Study Content Marketing 109

Cision

AUGUST 21, 2017

Arya exemplifies why it’s important to outline your objectives before diving into creating or disseminating content. Think about what your brand wants to achieve. For example, brand awareness might be a top priority for a new company, whereas a more established e-commerce company will be looking to grow sales.

Strategy 258

Strategy Trade Shows Case Study Course 258