Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

5W PR

APRIL 2, 2025

Social media influencers now play a central role in helping fintech brands build credibility and connect with younger audiences who might otherwise tune out financial services messaging. Review their past branded content to assess how naturally they integrate sponsorships. The campaign generated: 4.2 million impressions 8.7%

Marketing 78

Marketing Financial Case Study Education 78

Sword and the Script

DECEMBER 3, 2024

The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. Just like AI can be trained to write copy, AI can be trained to write code.

Software 176

Software Measurement B2B Training 176

Communications Conversations

OCTOBER 24, 2014

When it comes to holidays and social, well, brands haven’t exactly traditionally wowed fans and customers. When I think of branded experiences and holiday promos, I think of this: So, when I heard Target was creating a virtual trick-or-treating experience on Instagram earlier this week, I was automatically skeptical.

Instagram 146

Instagram Case Study Branding Brand 146

Prowly

FEBRUARY 26, 2025

You know, securing coverage hoping for brand awareness and online presence to just organically follow. Read this guide to know more about how performance-driven PR can work hand in hand with influence-led approaches to positively affect your brand's online presence. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Deirdre Breakenridge

OCTOBER 30, 2017

Jeff Bezos said that your brand is what people say about you when you’re not in the room. The first step in boosting your brand is understanding what’s currently out there. Now that the basics of your new personal brand are in place you can work to get your content in front of more people. Your brand should be ever evolving.

Branding 229

Branding Brand Pinterest Instagram 229

Waxing UnLyrical

MARCH 26, 2012

In fact, OA told me that our work contributed to nearly 3 million social brand impressions on March 8th, a “record for Oxfam America” (her words!). Would you like more case study posts? Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 105

Case Study Internal International Study 105

Waxing UnLyrical

MAY 29, 2012

I mean, do you have a program in place to gain insights on what is being said about your brand, your business, yourself? And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. Manwich: A Case Study on Social Media Listening. You do listen, right?

Case Study 87

Case Study Social Media Study Pinterest 87

Onclusive

OCTOBER 23, 2019

The Onclusive marketing team is responsible for growing the company brand, positioning our products to the right customers, generating demand, and enabling our sales team to drive revenue. . Understand and support our sales channels through training, education and the creation of marketing collateral, presentations and case studies.

Marketing 46

Marketing Case Study Software Analytics 46

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Owned Media & Content Strategy. Messaging & Positioning.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. Companies in crisis: A case study in navigating treacherous waters.

Crisis 186

Crisis How To Branding Brand 186

PR Job Coach

MARCH 21, 2013

There has been no time in history where it has been easier or more efficient to sculpt your personal brand to highlight your passion, spotlight your skills and expose, to the world, your accomplishments. Create a handle that reflects how you want to brand yourself, for example “PRWineDiva.” Never look a gift horse in the mouth.

Branding 169

Branding Brand Pinterest Insurance 169

Shift Communications

JULY 28, 2017

A press release in this case will make the public aware and will be a good tool to get people aware of the event itself, the details of the event and what they can expect from the event. s crisis is one many brands hope for – one where he has the upper hand. Paid Media. Utilizing paid media strategies can help G.W.

Case Study 92

Case Study Crisis Study Strategy 92

Contently - Strategy

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. Creativity. How can we get creative with content marketing? Content quality is a major factor for potential buyers evaluating brands with similar products. Studies show that poor-quality content decreases the probability of a sale by 40 percent. I’m a marketer.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

ImPRessions - Crenshaw Communications

JULY 10, 2019

It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. PR pros must pivot from journalistic or academic styles, instead writing with a storyteller’s hat, detailing how the product or service solved a customer’s problem – otherwise known as a case study.

Case Study 231

Case Study Writing Pitching SEO 231

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. Google Alerts lets you monitor mentions of your brand, competitors, and industry keywords at no cost. Services can connect companies directly with journalists seeking expert sources.

Strategy 78

Strategy Case Study Pitching Measurement 78

Cision

OCTOBER 10, 2017

This practice is also useful after launching a press release to track what’s being said about your brand and the recent news development. . Creating content that website visitors will naturally share is one of the most elusive yet rewarding practices a brand can implement. Check out this monster case study from AccessDirect.

Strategy 251

Strategy Case Study Instagram Print 251

Communications Conversations

FEBRUARY 11, 2022

Thomas, we discussed a case study. Folgers is trying to remake its brand a bit by ditching its iconic “Best part of waking up” jingle in favor of a famous Joan Jett song, “Bad Reputation.” This kind of “social activation” has become commonplace for brands like Folgers.

Case Study 78

Case Study Study Agency Creativity 78

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Look better.

Creativity 81

Creativity Communications Branding Brand 81

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Case Studies. Facebook has been blunt – brands must pay to reach their audience.

Infographics 235

Infographics Case Study Content Marketing Video 235

Onclusive

MARCH 8, 2018

This big data explosion means that PR pros now need to rise above the noise of more content than ever, in addition to managing brand reputation with more contacts than ever. AI can help power our productivity in these more creative capacities. Spot brand & revenue indicators. Quantify the buzz. Properly attribute revenue.

Case Study 170

Case Study Engineering Measurement Big Data 170

Agility PR Solutions

AUGUST 12, 2019

A new report, The Crisis in Creative Effectiveness, a follow-up to the IPA’s 2016 publication, Selling Creativity Short, warns of the dangers to creative effectiveness posed by short-termism in marketing, and covers hundreds of case studies that highlight a misunderstanding of how brands grow and prosper.

Creativity 72

Creativity Advertising Advertising Crisis 72

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. And that, that goes across these pages as well as creative camp. So I think keeping your ear to the ground is just essential in digital PR as well and again, creative campaigns, evergreen assets. Darren: Yeah.

Creativity 117

Creativity Digital PR Data Pitching 117

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

Prowly

MARCH 4, 2025

When that happens, trust is quickly broken, and your brand, company, and even you risk serious reputational damage. 3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation? Its hard to stay ahead if thats the case. Youre not alonebut thankfully, AI can help.

Trends 104

Trends Reddit Pitching Data 104

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. This has helped Legere define his personal brand as goofy, smart, and accessible.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

JANUARY 6, 2015

The freakish mascot McDonald’s unveiled to pitch its Happy Meal this year landed #6 on AdWeek’s 13 Biggest Brand Fails of 2014. He first published – this rather interesting case study in PR crisis management – in July 2014 with a post titled How Domino’s Pizza Lost Its Mascot. PR crisis communications PR crisis'

Case Study 60

Case Study Crisis Study Crisis Communications 60

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. Think about what your brand wants to achieve. Arya Stark: Define Your Goals.

Strategy 258

Strategy Trade Shows Course Case Study 258

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s Big brands are winning. So, SEOs need to think differently about how we build and work with brands. Instead of working in a silo, we need to work together to build brand awareness outside of just Google.

SEO 62

SEO Study Branding Brand 62

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Your Challenge?

How To 198

How To Real Estate Web Case Study 198

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

A review of existing content such as blogs, case studies and even growth stories and metrics can inspsire the first proactive pitch to drive an early earned media story. It should also provide context to reflect how the business or brand fits into the industry as well as adjacent niche stories they can address.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

A review of existing content such as blogs, case studies and even growth stories and metrics can inspsire the first proactive pitch to drive an early earned media story. It should also provide context to reflect how the business or brand fits into the industry as well as adjacent niche stories they can address.

How To 203

How To Case Study Meeting Pitching 203

Contently - Strategy

AUGUST 27, 2024

Many companies in marketing, media, or communications rely on freelance contributors, yet brands don’t always know how to effectively integrate these new teammates. You can repurpose existing HR content—brand videos, welcome packets, training quizzes, FAQs—to get freelancers thinking the way you do.

Pitching 52

Pitching Interviews Employee System 52

Stephen Waddington

JANUARY 13, 2020

There’s rarely any reference to research to support arguments, and there are almost never any case studies. You’ll also find templates for your next brand meeting, creative brief and LinkedIn post. He’s a medical doctor turned creative director and copywriter. It’s also very funny and beautifully produced.

Industry 123

Industry Marketing Case Study Creativity 123

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Reputation Us

APRIL 10, 2017

Carter is racking up some serious RTs and, along the way, showcasing how powerful a brand advocate with an iPhone and Twitter account can be. It’s a perfect case study for how gaining customer loyalty PLUS having a creative social team work hand-in-hand to promote a brand. All too often, brands play it safe.

Branding 92

Branding Brand Social Media Google 92