Sword and the Script

OCTOBER 21, 2014

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. No surprises here every brand has a Facebook page and is on “the Twitter.” Retailers inherently understand the incredibly value of going direct-to-consumer, especially in this highly competitive space. Yeah, not many.

Social Media 125

Social Media Study Blogging Company 125

ReimaginePR

SEPTEMBER 9, 2021

As a corporate brand, optimizing your YouTube content can directly improve your sales and customer engagement. Here, we are sharing a 9-step procedure to optimize your brand videos to rank higher in YouTube as well as Google search results. Branded Channel. In this post, we are trying to simplify it. An Exceptional Video.

YouTube 156

YouTube Video Corporate How To 156

5W PR

FEBRUARY 9, 2024

Instead, it’s better to consume crunchy vegetables, because their fibrous roots are able to scrub away plaque. This wisdom comes from the top down, dentists and holistic oral care brands are the starting stages of spreading this information. It also acts as an enrichment to their overall oral health.

Chemicals 78

Chemicals Technology Tools Consumer 78

Sword and the Script

JANUARY 25, 2020

It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. In his 17-minute presentation for TEDx, The Magical Science of Storytelling , he walks the audience through several stories that trigger an “Angel’s Cocktail” of brain chemicals.

Storytelling 124

Storytelling Examples B2B Chemicals 124

Mindful Marketing

NOVEMBER 30, 2018

In fact, certain high schools, like Plainedge High School in New York, have installed special chemical detectors in bathrooms to sense changes in the air and notify administrators when students are “vaping.” However, the biggest brand by far is Juul , which has about 72% of the market. Take Tide Pods.

Chemicals 50

Chemicals Viral Consumer Retail 50

Mindful Marketing

DECEMBER 28, 2019

It has to do with building brands. BBC News says that over a five-year period, the brand scrapped products worth a total of about $121 million. Unfortunately, Burberry isn’t the only brand known for trashing its own inventory. Burberry has about 50 stores in the continental U.S.

Fashion 67

Fashion Energy Chemicals Retail 67

Masters in Communications

OCTOBER 30, 2018

Neuroeconomist Paul Zak‘s research indicates that our brains produce the stress hormone cortisol during the tense moments in a story, which allows us to focus, while the cute factor of the animals releases oxytocin, the feel-good chemical that promotes connection and empathy. This can reinforce our own ideals, or it can challenge them.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Beyond PR

APRIL 22, 2016

During PR Newswire’s April 27th webinar Navigating a Crisis: Top Tips on How to Protect your Reputation , we’ll share top crisis communications firms’ advice for handling crises and protecting the brand reputation you’ve worked so hard to develop. Her team leads social media, PR, creative and blogging for the brand.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

Flatiron Communications

SEPTEMBER 9, 2015

I suppose it all started with Tang, that chemically concocted, orange-colored powdered drink made famous in the early sixties by Mercury astronaut John Glenn. Is it akin to a brand paying for a cameo in a big-screen film or small screen Vine or Facebook video? Coke & Pepsi Cans Made for Space.

Film 28

Film Chemicals Internal International 28

PRSay

OCTOBER 10, 2022

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun is healthy.

Consumer 167

Consumer Branding Brand Marketing 167

NewsWhip

MARCH 24, 2021

With the dovetailing of these two occurrences, 2020 was on track to be the year that brands, climate, and investment came together. How the brand conversation changed on Facebook. Highly engaged Facebook posts on climate change from brands in 2019. Highly engaged Facebook posts on Covid donations from brands in 2020.

Chemicals 148

Chemicals Retail Facebook Local 148

PR Breakfast Club

MAY 12, 2014

In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “ consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production.

Chemicals 50

Chemicals Pitching Study Advertising 50

Mindful Marketing

FEBRUARY 12, 2022

So, why would Super Bowl advertisers like ClickUp and those mentioned above (Uber Eats, Plant Fitness, and Lays) want to risk alienating tens of millions of consumers with irreverent advertising? ” A good example of Gen Z’s affinity for absurdity is the off-beat soap brand Dr. Squatch.

Advertising 82

Advertising Advertising Chemicals Course 82

Katie Paine's Measurement Blog

JULY 20, 2023

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. People typically seek information to reduce uncertainty, or because of their social environment.

Chemicals 52

Chemicals Branding Brand Survey 52