ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Branded hashtags drive discovery.

B2B 310

B2B Video Social Media Creativity 310

Contently - Strategy

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Exercises 52

Exercises Brand Branding Airlines 52

5W PR

MARCH 26, 2025

Social media feeds buzz with anticipation as thousands gather for New York Fashion Week, Coachella lights up Instagram stories, and wellness summits draw crowds of health-conscious attendees. Building Community Through Digital PR The most successful lifestyle events create year-round communities that drive repeat attendance.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

Buchanan PR

FEBRUARY 24, 2025

This Black History Month, we want to shine a light on traditionally Black-based media outlets that offer businesses a valuable opportunity to connect with the African American community. Today, it continues to serve Chicagos Black community, covering stories on politics, business, education, and cultural movements.

Newspapers 71

Newspapers Media Fashion Education 71

5W PR

MARCH 24, 2023

As spring approaches, brands look for ways to engage with their audiences and stand out from the competition. Hosting unique and memorable brand events is one such way – these capture the essence of the season. Here are some creative event branding ideas for spring that can help brands make a lasting impression.

Creativity 97

Creativity Brand Branding Fashion 97

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 213

Small Business Fashion Groups Local 213

Contently - Strategy

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” Yes, stay on top of trending topics Please don’t interpret my downplaying of meme utilization in your brand strategy as encouraging you to avoid social media trends altogether. Below is an example of how heritage skincare brand CeraVe did just that.

Content Marketing 95

Content Marketing Trends How To Travel 95

Remote PR Jobs

JULY 19, 2024

Types of Events to Consider: Industry Conferences: Large professional gatherings that focus on specific industries such as technology, healthcare, or fashion offer opportunities to meet potential clients who may need industry-specific PR expertise.

Case Study 227

Case Study Conference Local Trade Shows 227

Bianchi Biz Blog

JANUARY 16, 2025

The suburban communities have a vibrant manufacturing base. Communications, media and PR market in Toronto Most large and mid-sized Canadian PR and communications firms are headquartered in Toronto. Daily Hive embraces the unique qualities that exist in a city, and reports it to produce genuine conversation among communities.

Print 100

Print Marketing Instagram Newspapers 100

5W PR

JANUARY 25, 2025

At 5WPR, we’ve observed firsthand how brands struggle to communicate their environmental initiatives effectively while maintaining credibility with increasingly skeptical consumers. The stakes couldn’t be higher one misstep in environmental messaging can trigger immediate backlash and long-lasting reputation damage.

Company 78

Company Social Media Data Fashion 78

Cision

DECEMBER 1, 2017

In less than 50 words, Live Nation sums up their purpose, names their brands, and gives readers a place to go to find more information. In true rock star fashion, it’s like they’re winking to their audience: “you know who we are.” Live Nation Entertainment : [link].

Examples 225

Examples Insurance Insurance Fashion 225

NewsWhip

FEBRUARY 19, 2020

New York Fashion Week was Feb. 7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. Now, city governments are involved.

Training 97

Training Brand Branding Fashion 97

PR for Anyone

APRIL 3, 2024

Adelina Winfield is an artist, author, former fashion designer, mother and grandmother. In this episode, Adelina shares her remarkable story, including growing up in Brooklyn, raising her two sons, jumping back into the world of dating after her divorce, and dealing with ageism within the fashion industry.

Fashion 130

Fashion Instagram Industry Meeting 130

ImPRessions - Crenshaw Communications

APRIL 5, 2017

With brands inking five and six-figure deals with mega-celebrities for a single tweet or post that may fall short of its goals, it’s no wonder the PR industry is looking for different influencer strategies to move the needle socially. Take the video to fashion writers and bloggers to create a robust story pitch.

Trends 149

Trends Fashion Video YouTube 149

Sword and the Script

JUNE 6, 2020

Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. Should brands show up and engage people about this issue? Should brands show up and engage people about this issue? “…it How about now? Aina: “…Ms.

Brand 98

Brand Branding Fashion YouTube 98

5W PR

MARCH 21, 2022

A number of brands, such as Duracell, Pizza Hut, and Bombay Sapphire, have already joined the Metaverse. Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry. Different brands are at different stages of joining the Metaverse. Acura Integration.

Brand 88

Brand Branding Apparel Fashion 88

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Career Shifting Consider creating something that uniquely fits work you can do and fashion a method that enables you to convincingly approach an employer.

Corporate 274

Corporate Leadership Advertising Advertising 274

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. What do you think is the biggest PR challenge facing brands today?

Enterprise 227

Enterprise Agency Radio Fashion 227

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

Influencers who resonate with a specific segment help brands stay relevant by cutting through the digital noise. The splashiest influencer marketing campaigns tend to be in beauty, fashion, and other lifestyle sectors, but don’t count it out for B2B PR. Read on to find out how to craft the best collaboration. Authenticity .

B2B 191

B2B Social Media Radio Fashion 191

Prowly

MARCH 12, 2025

Can't miss out on print coverage if you want to build a high brand reputation and credibility. Print media monitoring is the process of tracking and analyzing mentions of your brand, your clients, or relevant industry topics in printed publications. PR crisis A yoghurt brand issued a product recall. Well, not literally.

Print 104

Print Strategy How To Newspapers 104

5W PR

JULY 26, 2023

In today’s diverse and multicultural society, brands have a responsibility to embrace inclusive marketing practices that reflect the rich tapestry of their audience. Inclusive branding goes beyond simply acknowledging diversity. It actively embraces and celebrates the unique experiences and identities of various communities.

Brand 78

Brand Branding Marketing Community 78

Waxing UnLyrical

JUNE 15, 2011

However, when it comes to branding, the opposite may be true. On Twitter especially, a new term has arisen called “humanizing a brand.” This refers to a business’ attempt to give their brands a human touch. Going beyond simply “personal” gives your brand more appeal, PR and potentially, controversy.

Brand 86

Brand Branding Customer Service Twitter 86

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands?

Fashion 120

Fashion Pitching Journalism Social Media 120

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

Waxing UnLyrical

JUNE 13, 2012

So how do you know when to stick to your guns in building your online brand, versus when to take inspiration from the formula? In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping.

Blogging 101

Blogging Fashion Writing Community 101

Cision

NOVEMBER 29, 2017

In less than 50 words, Live Nation sums up their purpose, names their brands, and gives readers a place to go to find more information. In true rock star fashion, it’s like they’re winking to their audience: “you know who we are.” Live Nation Entertainment : [link].

Examples 167

Examples Insurance Insurance Fashion 167

Cision

APRIL 20, 2015

User-generated content (UGC) is a beloved tactic because it boosts engagement and grows a community. Audience members unite around a subject, brand or cause and share their favorite thoughts, images and experiences. Doing so keeps our brands top of mind for months and places us at the center of our respective communities.

Media 120

Media Content Marketing Infographics Fashion 120

Cision

NOVEMBER 20, 2015

Covey , author of “The 7 Habits of Highly Effective People” This panel included three speakers who brought unique perspectives on how brands could use social intelligence. Pauline attributed their continuously growing influence to the brand’s: Strong editorial content. ” — Stephen R. Track competitors.

Media 120

Media Social Media Community Measurement 120

Prohibition

JUNE 27, 2023

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71

Brand Branding Marketing Fashion 71

5W PR

FEBRUARY 14, 2024

Now, it’s the epicenter of a revolution where brands are shaking the foundations of consumerism and rewriting the narrative of success. For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of.

Consumer 78

Consumer Brand Branding Agriculture 78

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. Twitter, LinkedIn, or Pinterest?

Instagram 120

Instagram How To Guidelines Facebook 120

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Waxing UnLyrical

APRIL 26, 2012

Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. However, a fashion or retail company has to be on there because their audience is active and present on the network.

Pinterest 97

Pinterest Social Media Fashion Retail 97

Cision

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. What dreams/goals do you hope to achieve in the next five years and how do you stay focused on them ?

Sports 245

Sports Agency Creativity Industry 245

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. Tapping digital and social influence is the rallying cry of many brands when it comes to gaining ground with key constituents and customers. Technology will evolve.

Real Estate 120

Real Estate Technology Data Social Media 120

Marketwired

APRIL 26, 2016

People talking about your brand and your competitors’ brands are your “first tier” of influencers, but savvy marketers are looking outside those areas. For example, marketers at an interior decor company also check out fashion blogs, DIY blogs and construction blogs looking for interesting overlaps. .

Construction 100

Construction Fashion Community Blogging 100

Rock the Status Quo

SEPTEMBER 3, 2014

It’s more fashionable. They need employees skilled in building community, connecting social media to sales and customer service, integrating digital practices into traditional public relations, and more. Digital agency – doesn’t that sound impressive and in demand? Not usually. They need, period. Here’s Why.

Agency 188

Agency SEO Advertising Advertising 188