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Visiting Hoffman in China — a global agency, locally relevant

The Hoffman Agency

There are also concerns about working with its companies — from privacy to human rights. A challenge Brenda faces every day is the caution that Chinese brands have when working with global correspondents — especially those writing for news agencies that are blocked, like Reuters.

Local 36
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HOW THE DIGITAL MEDIA AND MARKETING WORLD WILL EVOLVE IN 2020

5W PR

Even such things like location and business hours need to be correct and updated, when necessary to produce good results in local searches. COMMUNITY BUILDING. An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms.

Marketing 113
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The 2 Types of Social Network to Navigate for Social Listening

Cision

Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. How do brands decide who to target when there are so many users and networks to choose from? While these networks do provide an opportunity to choose privacy over transparency.

Pinterest 120
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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). What about a local gym owner posting photos of members stretching upside down in their black spandex? Facebook page ) and.

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A Year Later: Adapting For Success

Konnect Agency

In 2021 and beyond, a brand must be digital-first to be relevant and discoverable. Sebastiani shared, “Digital presence has always been of paramount importance for brand building and the pandemic only accelerated the logistical avenues of how consumers attain their brands. The impact?

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Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Ethical Voices

Joining me on this week’s episode is Aaron Kwittken , the founder and chairman of KWT Global , a global PR and brand strategy firm, and the founder of PRophet. I also have a podcast called Brand on Purpose , I’m a contributor to The Drum. I am just finishing my term as president of my temple locally.

Ethics 52
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PR Tech Briefing: Prezly is CRM for PR that’s Built on an Online Newsroom

Sword and the Script

Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy. Both versions provide three users seats, but you need the expert version for all the bells and whistles and white label branding. 8) User reviews and community comments. 6) Contact management and analytics.