Branding Community Pharmaceuticals 
ISEBOX
MAY 16, 2016
Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. This outcome is confusing – even for a seasoned pharmaceutical PR Exec like Oktavia. How could a little “like” trigger such a harsh response from the agency?
Communications Conversations
MAY 20, 2020
The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.
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ISEBOX
DECEMBER 7, 2016
Pharmaceuticals PR teams are all-too-familiar with both: Facebook, the social media juggernaut you can’t ignore when promoting your brand; Instagram, the fun, kicky image and video sharing network. There’s no question that their combination of engagement and reach make them go-to tools for pharmaceuticals marketers.
ISEBOX
APRIL 15, 2016
The right tools are especially useful as I’m working more in the more niche-based area of pharmaceutical communications, where speed matters , regulatory is tight and obtaining approvals can be a bear. Engage your audience with relevant, CRM-targeted communications. Veeva: Cloud-Based CRM & Content Sharing.
Cision
SEPTEMBER 3, 2015
Brands need to keep these truths in mind when considering engaging with someone who is opinionated and who has a lot of social media followers. Social Influencers: Observations for Healthcare Brands. Obviously you want your brand to be aligned with key influencers in your market. From Asset to Liability.
ISEBOX
FEBRUARY 23, 2017
Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? Pinterest: A platform that enables you to curate visual content that you’ve found online and would like to share with your community. So, it’s curate versus capture.
PRSay
AUGUST 17, 2023
Assess these nine factors to decide if your brand or organization should lean in or out of Threads. Your brand will need an existing Instagram account to sign up, as Threads is closely tied to its sibling app. Brands can transfer their profile, accounts followed and content preferences at the click of a button.
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