Agility PR Solutions

NOVEMBER 29, 2021

The pandemic has certainly redefined today’s consumer into a hybrid shopper who makes the best use of both online and physical stores—creating new challenges for both types of purchasing venues. The post Although consumers research purchases online, most trust local brands more than web brands appeared first on Agility PR Solutions.

Web 157

Web Local Consumer Brand 157

5W PR

OCTOBER 15, 2024

Launching a new consumer packaged goods (CPG) product in today’s competitive market requires a well-crafted marketing strategy. Creating a Strong Brand Identity A strong brand identity is essential for differentiating a CPG product from its competitors.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

Agility PR Solutions

JANUARY 12, 2022

Consumers’ expectations of brands and retailers have changed, and the buying journey has been forever altered—and from those shifts have come new expectations around customer service. The post Only 15% of retailers offer a differentiating omnichannel experience—which brands are leading?

Retail 147

Retail Brand Branding Customer Service 147

Agility PR Solutions

JULY 25, 2021

New research from customer experience design firm Tallwave explores how consumer expectations and behaviors have shifted as a result of the COVID-19 pandemic, revealing that consumers want a choice for how they can interact with a brand, making retail hybrid experiences more important than ever.

Consumer 148

Consumer Brand Branding Retail 148

Agility PR Solutions

DECEMBER 10, 2019

Retailers are having huge success with social and influencer marketing—partly because retail is a highly social category, with many brands performing above average in driving online and offline consumer conversations, which makes the continued dominance of Amazon and Nike in the U.S. marketplace impressive.

Retail 135

Retail Leadership Brand Branding 135

Konnect Agency

MARCH 19, 2025

Retail advertising has undergone a seismic shift in the last decade, and two platforms stand at the forefront: Amazon and Instacart. These platforms are revolutionizing the way brands reach consumers by targeting them at the most critical stage of their buying journeyjust before they make a purchase. Its how to do so wisely.

Retail 52

Retail Advertising Advertising Consumer 52

Cision

APRIL 5, 2017

Emotion and reason are the two key forces that wrestle in every executive, politician and consumer’s mind as they make decisions every day. Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. A second example of powerhouse emotional branding and messaging is Duracell.

Brand 252

Brand Branding YouTube Social Media 252

Ronn Torossian

FEBRUARY 18, 2024

Pop-up shops have become a popular strategy for brand promotion. These temporary retail spaces create a unique and immersive experience for consumers, generating brand awareness. A pop-up shop is a retail space that appears for a short time, typically a few days to a few months. What is a pop-up shop?

Brand 195

Brand Branding Retail Consumer 195

Agility PR Solutions

FEBRUARY 16, 2021

As retailers and brand marketers battle through COVID’s impact on consumer behavior, new research from customer journey orchestration and analytics firm Kitewheel explores key trends in the retail industry, providing recommendations on how brands can make the most of an evolving retail landscape.

Retail 146

Retail Trends Analytics Consumer 146

Agility PR Solutions

MARCH 10, 2022

Which brands do consumers consider to be their most loved? According to the fifth annual ranking of America’s “most loved” brands from Engagement Labs, which combines online social media listening and offline word of mouth social data with predictive analytics.

Apparel 148

Apparel Consumer Brand Branding 148

Contently - Strategy

OCTOBER 29, 2024

Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? Client testimonials are a fantastic way to make use of UGC for B2B brands, especially when they can be framed in a solutions-oriented light. What tools can brands use to source user-generated content effectively?

B2B 96

B2B Brand Branding Case Study 96

Onclusive

APRIL 3, 2019

Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. Then there was the.com wave where certain services went online and sold to consumers. Brand Marketing vs. Performance Marketing.

Storytelling 284

Storytelling B2C Retail Measurement 284

Agility PR Solutions

AUGUST 9, 2021

brands and retailers will be dealing with the collateral damage of the pandemic for some time—and in many ways, as a permanent part of the new normal. The post Consumers unmasked: New study reveals key buying triggers, as brand ethics become critical appeared first on Agility PR Solutions.

Ethics 147

Ethics Study Consumer Brand 147

Agility PR Solutions

NOVEMBER 16, 2021

With consumer retail habits and behaviors in a state of flux, brand and retail marketers can bet that some serious adaptation and agility will be necessary as we head into a “new normal” future.

Retail 146

Retail Trends Marketing Consumer 146

Cision

JANUARY 10, 2018

If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. True branding starts from within. Narrow Down Your Niche.

Brand 254

Brand Branding Web Content Marketing 254

Agility PR Solutions

AUGUST 2, 2023

As July comes to an end, retailers and e-commerce continue to push through and find themselves amidst a fervent battleground, seizing every opportunity to vie for consumer attention and market share. In this context, this article will introduce the top 10 retail rankers overall TotalSocial, offline and online lists.

Retail 148

Retail Consumer Marketing Brand 148

Agility PR Solutions

JANUARY 28, 2024

As we move into another year of AI dominance, we are seeing the tech becoming ingrained into the very identity of consumer-facing brands and businesses—and consumers want to set some ground rules regarding ethics and bias with retailers before online shopping and purchasing becomes fully immersed.

Retail 110

Retail Ethics Consumer Enterprise 110

Agility PR Solutions

MARCH 26, 2024

What will it take to give consumers the experience they want in a transactional exchange? Or are most brands and businesses simply unable to put together a seamless process on their purchase pages and customer service interactions? Are they just too picky?

Retail 105

Retail Consumer Customer Service Brand 105

Agility PR Solutions

OCTOBER 19, 2021

With all the focus on the “journey” and the “experience” in brand and retail marketing these days, you’d think that communicators would be zeroing in on some substantial strategy for delivering better CX. The post How are brands responding to the acceleration of e-commerce?

Retail 174

Retail Brand Branding Technology 174

5W PR

OCTOBER 22, 2024

By boosting native content, brands can maximize their reach while keeping messaging authentic. From micro to mega influencers, creators help brands tap into niche audiences with genuine, impactful messages. Leveraging Trust with Gen Z Still focusing on this subset of consumers, building trust with Gen Z is crucial.

Retail 78

Retail Privacy Advertising Advertising 78

Agility PR Solutions

JUNE 13, 2019

In a fickle, fast-moving retail environment, every brand could use a little loyalty—and in fact, new research asserts that loyalty might be worth even more than it appears at face value. The post New study reveals brand loyalty is worth more than the suggested retail price appeared first on Agility PR Solutions.

Retail 114

Retail Study Brand Branding 114

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets. Retail media network – no longer just a buzzword but a market reality. One of ours is ad tech.

Retail 170

Retail Brand Branding Advertising 170

5W PR

FEBRUARY 16, 2025

Social media influencers have become central figures in modern marketing strategies , but brands are moving away from short-term, transactional relationships in favor of sustained partnerships. This shift reflects a deeper understanding of how authentic connections drive consumer trust and brand loyalty.

Brand 78

Brand Branding Marketing Guidelines 78

Agility PR Solutions

OCTOBER 9, 2023

Brands and marketers are trying to be extra nice leading up to the 2023 holiday shopping season because they really need Santa to deliver this year. But economic vulnerability means consumers will be looking for price markdowns, special deals and promotional offers.

Retail 110

Retail Brand Branding Consumer 110

Agility PR Solutions

SEPTEMBER 22, 2020

This year’s holiday shopping season is sure to be unlike any other—and with more and more consumers avoiding physical stores, brands and retailers will need to make sure their online-shopping experiences rise to the occasion.

Consumer 145

Consumer Retail Web Brand 145

Agility PR Solutions

NOVEMBER 22, 2022

New research reveals that senior retail leaders are more pessimistic about consumers’ confidence to spend over the holidays in the face of rising inflation than consumers themselves indicate.

Retail 86

Retail Consumer Brand Branding 86

Agility PR Solutions

SEPTEMBER 6, 2022

The TotalSocial “Movers and Shakers” are consumer brands that showed the most improvement over the past year in driving the quantity and quality of consumer conversation—offline and online. The brands on our “Movers and Shakers” lists are very diverse. appeared first on Agility PR Solutions.

Consumer 148

Consumer Retail Technology Brand 148

Agility PR Solutions

NOVEMBER 21, 2021

With a post-pandemic retail environment looming, and a critical holiday shopping season in full swing, brands and marketers continue to struggle to understand the “new normal” consumer. The post 2021 consumer expectations are shifting—and opportunities for innovation abound appeared first on Agility PR Solutions.

Consumer 146

Consumer Retail Brand Branding 146

Communications Conversations

SEPTEMBER 14, 2022

If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. This is what we see in our feeds from brands in 2022, right? That’s a pretty damning stat.

Brand 215

Brand Branding Instagram Video 215

Agility PR Solutions

NOVEMBER 29, 2021

consumers once again have proven themselves to be highly resilient and adaptive during the Covid-19 pandemic. Their buying behaviors have evolved quickly and dramatically to address new priorities and limitations, with consumer spending growing solidly in most categories, according to a new report just published by the CMO Council.

Consumer 145

Consumer Retail Report Brand 145

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

For those just starting out in PR or seasoned pros, PR Daily News Feed newsletter gives a great overview on recent campaigns from brands, thought leadership articles on hot PR topics and often reposts of content from PR firms. . For retail junkies, this one is a no-brainer. PR Daily News Feed. AdExchanger. NRF Smartbrief.

Retail 320

Retail Healthcare Crisis Management Social Media 320

5W PR

MARCH 19, 2025

Seasonal toy sales represent a significant portion of annual revenue for manufacturers and retailers, with the fourth quarter alone accounting for nearly 50% of yearly toy purchases. Most major retailers finalize their holiday toy lists by July, meaning PR teams should begin their campaign development no later than early summer.

Retail 78

Retail Storytelling Pinterest Product Launch 78

Agility PR Solutions

AUGUST 31, 2021

The post The new face of local: 3 out of 4 consumers say they expect a hybrid customer journey appeared first on Agility PR Solutions.

Local 154

Local Consumer Retail Brand 154

Agility PR Solutions

NOVEMBER 14, 2019

What do consumers want for Christmas this year? They just want retailers to figure out how to properly market to them, according to engagement tech firm RedPoint Global, which recently announced new research examining consumer opinions about the current state of holiday shopping.

Retail 94

Retail Consumer Study Brand 94

Agility PR Solutions

AUGUST 3, 2020

As brands and retailers stand on the cusp of more uncharted territory, new consumer trends are posing new challenges for marketers as nearly half (45 percent) of consumers polled in a new large-scale study from comms giant Ketchum say that as they continue to cope with the uncertainty of health risks, economic downturn and restrictions […].

Company 156

Company Brand Branding Retail 156

Agility PR Solutions

NOVEMBER 13, 2022

The holiday season is one of the busiest shopping times of the year, with 91 percent of consumers planning to celebrate the winter holidays. And according to the National Retail Federation, the holiday season drives 19 percent of annual sales across industries.

Retail 164

Retail Brand Branding Consumer 164

Agility PR Solutions

MAY 15, 2022

consumer sentiment towards sustainability—revealing that the […]. consumer sentiment towards sustainability—revealing that the […]. The post 7 in 10 would change their shopping habits after learning a brand isn’t operating sustainably appeared first on Agility PR Solutions.

Retail 148

Retail Brand Branding Government 148